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Synopsis: Paco Underhill, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace -- what makes a package, product, space, or service ''female friendly.'' Underhill offers a tour of the world's marketplace -- with shrewd observations and practical applications to help everybody adapt to the new realities.
As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet -- in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. ''The point is,'' writes Underhill, ''while men were busy doing other things, women were becoming a major social, cultural, and economic force.''
And, as he warns, no business can afford to ignore their power and presence.
About the Author: PACO UNDERHILL is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, Adidas, and Estee Lauder. He is a regular contributor to the Wall Street Journal and New York Times. He lives in New York City.
Title: What Women Want - The Global Marketplace ...
Publisher: Blackstone Audio
Book Condition: BRAND NEW
Book Description Blackstone Audio, Inc., 2011. Audio CD. Condition: Good. Satisfaction 100% guaranteed. Seller Inventory # mon0001373334
Book Description Blackstone Audio, Inc., 2011. AudioCD. Condition: Very Good. 6 BRAND NEW AUDIO CDs. NEW CDs sealed in the shrink wrap. Slight publisher remainder mark. Enjoy this NEW Audio CD performance, GIFT QUALITY for your home and library. Audio Book. Seller Inventory # LUVLYAUTMN16174
Book Description Blackstone Audio, Inc., U.S.A., 2011. Audio CD. Condition: Good. 6 AUDIO CDs withdrawn from the library collection. Some library marking. We polish each Audio CD for good listening. You will receive a reliable set. Enjoy this worthwhile AUDIO CD performance. Audio Book. Seller Inventory # 060720166767163
Book Description Blackstone Audio, Inc., 2011. Condition: New. book. Seller Inventory # M1441786252
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Book Description Blackstone Audio, Inc., 2011. Audio CD. Condition: Good. Unabridged. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 1441786252