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When Firms Change Direction

Anne Sigismund Huff

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ISBN 10: 0195136438 / ISBN 13: 9780195136432
Published by Oxford University Press, 2001
New Condition: New Hardcover
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Bibliographic Details

Title: When Firms Change Direction

Publisher: Oxford University Press

Publication Date: 2001

Binding: Hardcover

Book Condition: New

Edition: 1.

About this title

Synopsis:

Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."

About the Author:

Anne Sigismund Huff and James Oran Huff are both at the University of Colorado, Boulder. Pamela Barr is at Georgia State University.

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