Stock Image

White Bread: A Social History of the Store-Bought Loaf

Aaron Bobrow-Strain

574 ratings by Goodreads
ISBN 10: 1511383321 / ISBN 13: 9781511383325
Published by Audible Studios on Brilliance Audio, 2016
Condition: Good
From Books Express (Portsmouth, NH, U.S.A.)

AbeBooks Seller Since August 14, 2015 Seller Rating 5-star rating

Quantity Available: 1

Buy Used
Price: US$ 92.00 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 1511383321

Ask Seller a Question

Bibliographic Details

Title: White Bread: A Social History of the ...

Publisher: Audible Studios on Brilliance Audio

Publication Date: 2016

Binding: MP3 CD

Book Condition:Good

Edition: MP3 Una.

About this title

Synopsis:

How did white bread, once an icon of American progress, become "white trash?" In this lively history of bakers, dietary crusaders, and social reformers, Aaron Bobrow-Strain shows us that what we think about the humble, puffy loaf says a lot about who we are and what we want our society to look like.

White Bread teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender. As Bobrow-Strain traces the story of bread, from the first factory loaf to the latest gourmet pain au levain, he shows how efforts to champion "good food" reflect dreams of a better society—even as they reinforce stark social hierarchies.

In the early 20th century, the factory-baked loaf heralded a bright new future, a world away from the hot, dusty, "dirty" bakeries run by immigrants. Fortified with vitamins, this bread was considered the original "superfood" and even marketed as patriotic—while food reformers painted white bread as a symbol of all that was wrong with America. The history of America's 100-year-long love-hate relationship with white bread reveals a lot about contemporary efforts to change the way we eat.

Today, the alternative food movement favors foods deemed ethical and environmentally correct to eat, and fluffy industrial loaves are about as far from slow, local, and organic as you can get. Still, the beliefs of early twentieth-century food experts and diet gurus, that getting people to eat a certain food could restore the nation's decaying physical, moral, and social fabric, will sound surprisingly familiar. Given that open disdain for "unhealthy" eaters and discrimination on the basis of eating habits grow increasingly acceptable, White Bread is a timely and important examination of what we talk about when we talk about food.

Review:

Amazon Best Books of the Month, March 2012: It's in, it's out, it's good for you, it's bad for you: over the last hundred years, bread has gone from industrial-strength cure-all to nutritionless fluff, and every place in between. White Bread is Aaron Bobrow-Strain's look at the central place of bread, not just on the American table but also in its discussions about morality, class, race, and the environment. Bobrow-Strain takes readers from the immigrant-run bakeries of the 1900s, which were associated with unsafe bread, to the shining promise of industrially-made loaves that could bolster Americans against communism, to the brown-bread revolution of the '70s and '80s. Along the way, Bobrow-Strain shows that the history of bread was leavened with good intentions and ironclad convictions--many of which succumbed to the ageless hobgoblin of unintended consequences. Entertaining for fans of history, food, and the history of food, White Bread reveals yet another facet to the ever-complicated world of what we eat. --Darryl Campbell

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

Buy with confidence. Excellent customer service. 30 day return policy.

Books Express LLC
1465 Woodbury Ave
#400
Portsmouth NH 03801


Shipping Terms:

Standard and expedited shipping options include shipping and handling costs. Default shipping is by USPS Media Mail and frequently USPS Priority Mail or UPS Ground is used. Books should arrive within 10-14 business days for expedited shipping, and 20-30 business days for standard shipping. Standard shipping can on occasion take up to 30 days for delivery.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal Invoice Bank Draft Bank/Wire Transfer Direct Debit (Personally Authorized Payment)