It's Who You Know: How to make Business Connections - and make them Pay Off

Saxon, Bret

Published by Berkley Trade, 2001
ISBN 10: 0425179842 / ISBN 13: 9780425179840
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Synopsis: Bret Saxon and Elliot Goldman are not the sons of wealthy or famous men. They are not "insiders" of the Hollywood industry or have any political clout. Bret is a lawyer and Elliot runs an apparel business. Yet, these two guys have managed to meet and become friends with celebrities like Mohammed Ali, Robert DeNiro, Sylvester Stallone, former President George Bush, and Supreme Court Justice Clarence Thomas. In this book they will tell you how they did it-and how you can too!

As social creatures, human interaction is absolutely essential. Networking is a way of life. And success is often determined by who you know, not what you know. Here, in one definitive guide, are all the tools and techniques of effective networking, as well as detailed sections on specific situations and a wealth of examples from the authors' own networking experiences. From getting a foot in the door, to getting on the VIP list, it's everything a professional needs to know to make the right connections-and make them pay off.

Includes sections on:

¥ Establishing networking goals
¥ Unique networking technique and implementation
¥ Understanding the value of institutions
¥ Resource sections which include key names, addresses, websites and other vital information for business, government, charity and other trade organizations
¥ and much more

About the Author: Bret Saxon, a lawyer and president of an entertainment consulting group based in Los Angeles, has appeared widely on national media outlets.

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Title: It's Who You Know: How to make Business ...
Publisher: Berkley Trade
Publication Date: 2001
Binding: Mass Market Paperback
Book Condition: Used: Good

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