Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Internationally acclaimed "visibility coach" David Avrin teaches readers how to raise their profile among their desired audiences. Most professionals, entrepreneurs and small business owners dont really need to incur the expense of hiring an outside PR or marketing firm to promote their business. Bookseller Inventory #
Synopsis: Raise your profile and get the attention you deserve -- or your business, your brand, or yourself!
Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and “visibility expert” David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace.
This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need.
The strategies and tools here will help you discover and promote what is truly unique about your business and brand with a renewed sense of purpose and a clearer, more effective direction.
From the Back Cover: The perfect marketing and PR guide for America's 30 million small businesses!
"Sensible, practical advice on the only way to build a brand in today's over-communicated society. Companies live or die with PR, so get a head start in the game by first reading David Avrin's well-written book."
—Al Ries, coauthor of War in the Boardroom, The 22 Immutable Laws of Branding, and Positioning: The Battle for Your Mind
"David Avrin has written a great guide to the only kind of marketing that works—doing what we say we'll do, delivering on the promise, and truly meeting the needs of others. This is a book full of useful advice, delivered with integrity."
—Keith Ferrazzi, author of Who's Got Your Back and Never Eat Alone
"This book could make a big difference in the way you build your business. David Avrin's ideas will breathe new life into your brand and set you apart from the rest. Get out there and be noticed! Read this book!"
—Ken Blanchard, coauthor of The One Minute Manager and author of Leading at a Higher Level
"David Avrin's easy-to-read book is full of great ideas and sage advice on creating picture-perfect moments that will raise your company's profile. Every company has the potential to be as memorable as this modern guide to business success!"
—Jeffrey Hayzlett, Chief Marketing Officer, Eastman Kodak Company
"David Avrin knows about visibility. This book is filled with common sense and effective strategies for being seen, getting known, and standing out. Read this book with a pen in hand. Take notes, create a plan, and apply the knowledge—but only if you really want to be successful!"
—Shep Hyken, author of Moments of Magic, The Loyal Customer, and The Cult of the Customer
"David Avrin's book heads you into the land of differentiation, which happens to be the key to success or failure of companies, products, and even people."
—Jack Trout, author of In Search of the Obvious and coauthor of Differentiate or Die and Positioning: The Battle for Your Mind
Book Condition: New
Book Description John Wiley & Sons, 2010. Hardcover. Condition: Good. EX-LIBRARY. MAY HAVE USUAL LIBRARY PARAPHERNALIA. Usual signs of a well read book but good overall condition. May not look good on your bookcase after reading and probably not suitable as a present unless hard to find elsewhere SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Seller Inventory # mon0002418812
Book Description Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007734274
Book Description Wiley, 2009. Condition: Very Good. 1st Edition. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP91620601
Book Description Wiley, 2009. Condition: Very Good. 1st Edition. Great condition for a used book! Minimal wear. Seller Inventory # GRP73737437
Book Description Wiley, 2009. Condition: Good. 1st Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP62470279
Book Description Wiley. Hardcover. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2880323636
Book Description Wiley. Hardcover. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2880420206
Book Description Wiley & Sons, Incorporated, John. Hardcover. Condition: Very Good. Very good condition book with only light signs of previous use. Seller Inventory # G0470483245I4N00
Book Description Wiley & Sons, Incorporated, John. Hardcover. Condition: Good. Book has some visible wear on the binding, cover, pages. Seller Inventory # G0470483245I3N00
Book Description Wiley & Sons, Incorporated, John. Hardcover. Condition: As New. This copy appears to be in nearly new condition. Seller Inventory # G0470483245I2N00