The Whole Enchilada: A Practical Recipe for Selling to Us Hispanics

Juan Faura

Published by Trafford, 2004
ISBN 10: 1412014972 / ISBN 13: 9781412014977
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Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory #

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Synopsis: Raise your Hispanic IQ with the definitive book on the basics of marketing to Hispanics. From understanding the differences between Mexicans and Cubans to practical considerations of translation and adaptation.

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Bibliographic Details

Title: The Whole Enchilada: A Practical Recipe for ...
Publisher: Trafford
Publication Date: 2004
Binding: Paperback
Book Condition: Good

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Juan Faura
Published by Trafford (2004)
ISBN 10: 1412014972 ISBN 13: 9781412014977
Used Paperback Quantity Available: 1
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HPB-Dallas
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Book Description Trafford, 2004. Paperback. Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. May include supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0000687500

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