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Why Prescription Drugs Are Unaffordable!: An Industry Insider Tells All

Cricket, Jim

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ISBN 10: 159129780X / ISBN 13: 9781591297802
Published by PublishAmerica, 2002
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Bibliographic Details

Title: Why Prescription Drugs Are Unaffordable!: An...

Publisher: PublishAmerica

Publication Date: 2002

Book Condition:Good

About this title

Synopsis:

Why Prescription Drugs Are Unaffordable!, an expos© of the sales and marketing tactics of the pharmaceutical industry, gives ammunition to the American consumer to challenge prescription drug costs and focuses attention on areas where improvement must be made. Corruption, unethical promotional tactics, and high costs of prescription medications have recently led to media investigation of the industry. I offer a preview of how PhRMA, the public face of the pharmaceutical industry, will react and how it should be perceived by the American public. All observations made are unfiltered and based on first-hand experience. Everything from samples to sales training is examined. No stone is left unturned as I challenge the American public to force the pharmaceutical industry to do away with current sales and marketing tactics within the industry.

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