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Why We Talk: The Truth Behind Word-of-Mouth

Bolivar J. Bueno

2 ratings by Goodreads
ISBN 10: 0971481571 / ISBN 13: 9780971481572
Published by Creative Crayon Publishers, 2008
Condition: Good
From Books Express (Portsmouth, NH, U.S.A.)

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Bibliographic Details

Title: Why We Talk: The Truth Behind Word-of-Mouth

Publisher: Creative Crayon Publishers

Publication Date: 2008

Binding: Audio CD

Book Condition:Good

About this title

Synopsis:

Unabridged audio edition on 3 CDs. Learn the seven reasons your customers will or will not talk about your brand.

From the Inside Flap:

People talk. Since the dawn of time, they’ve grunted, groaned and gossiped about what they like and what they don’t; about the experiences that inspire them and the ones that fall flat. As business owners and professional marketers we’ve cast the mold on innovative ways to amplify and cultivate Word-of-Mouth (WOM) advertising among consumers. So why then have our most brilliant marketing strategies failed to produce a winning formula that consistently increases WOM? Why has today’s “connected” consumer become virtually mute to our messages, our promises?

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