Why Didn't I Think of That? Think the Unthinkable and Achieve Creative Greatness

Charles W. McCoy Jr.

Published by Prentice Hall Press, 2002
ISBN 10: 0735202575 / ISBN 13: 9780735202573
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Synopsis: After most people ask why they didn't think of a particular idea they just go on thinking as usual and repeat the same mistakes. Charles McCoy explains how to break the cycle and move into a creative mode that enables the solving of complex problems.

From the Publisher: Why Didn't I Think of That? uncovers and corrects hidden loopholes and blindspots in our thinking that significantly diminish the effectiveness of our creativity, decision-making and problem-solving.

Most of us take our thinking skills for granted, unwittingly leaving loopholes and blindspots in our thinking which only hindsight tells us we should have considered. We fail to see opportunities, we reject ideas our competitors later exploit, we miscalculate the significance of events which prove crucial, we fall for deceptions only to wonder later how we could have let our guard down. Time and again we ask: Why didn't I think of that? Then, we just go on thinking as usual, making the same old mistakes over and over again.

This book stops that cycle with highly effective approaches anyone can use to sharpen their thinking at work and home. The book breaks down the complex process of creative problem-solving and decision-making into simple steps anyone can follow, and it illustrates those steps with the stories of history's best minds at work, from Madame Curie to Albert Einstein and NASA's talented flight controllers to Intel's brilliant marketeers.

In just a few hours, this book will greatly strengthen your creative decision-making and problem-solving skills by replacing old habits with new methods that transform workable decisions into brilliant ones, acceptable solutions into spectacular ones. With every illustration, every example of both brilliant and shoddy thinking, you will find yourself challenged to apply what you've learned in practical exercises designed to reinforce your best thinking by closing the loopholes and illuminating the blindspots that leave you vulnerable to costly and regrettable errors.

Rather than taking your thinking for granted, you will break the cycle of "thinking as usual," and open your mind to possibilities that before only came to you through hindsight. You will emerge a far better thinker who, more often than not, comes up with innovative solutions and wise decisions that leave others, rather than you, asking: "Why didn't I think of that?"

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Title: Why Didn't I Think of That? Think the ...
Publisher: Prentice Hall Press
Publication Date: 2002
Binding: Hardcover
Book Condition: Used: Good

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McCoy JR.
Published by Prentice Hall (2000)
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