Wild Company - The Untold Story of Banana Republic

Mel Ziegler; Patricia Ziegler

Published by Blackstone Audio
ISBN 10: 1504670612 / ISBN 13: 9781504670616
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BRAND NEW Audiobook on CD Rom - unabridged A Brand New Quality Audiobook from a Full-Time Veteran Owned Bookshop in business since 1992!. Bookseller Inventory #

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Synopsis: With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as ''professional amateurs,'' they developed the wildly original merchandise and marketing innovations that broke all retail records.

About the Author: Mel Ziegler is a founder of Banana Republic and the Republic of Tea. He lives outside of San Francisco.

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Title: Wild Company - The Untold Story of Banana ...
Publisher: Blackstone Audio
Book Condition: BRAND NEW

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Mel Ziegler; Patricia Ziegler
Published by Blackstone Audio, Inc. (2016)
ISBN 10: 1504670612 ISBN 13: 9781504670616
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Book Description Blackstone Audio, Inc., 2016. Audio CD. Condition: Very Good. 5 BRAND NEW AUDIO CDs. NEW in the shrink wrap. Just a bit of shelf wear. Enjoy this New Audio CD edition GIFT QUALITY for your home and library. Seller Inventory # 5000500605

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Ziegler, Mel
Published by Blackstone Audio Inc (2016)
ISBN 10: 1504670612 ISBN 13: 9781504670616
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Book Description Blackstone Audio Inc, 2016. Audio CD. Condition: Brand New. unabridged edition. 1 pages. 6.00x5.25x0.75 inches. In Stock. Seller Inventory # 1504670612

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