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Wilhelm Deffke: Pioneer of the Modern Logo (Hardcover)

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ISBN 10: 3858817376 / ISBN 13: 9783858817372
New Condition: New Hardcover
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Hardcover. Wilhelm Deffke (1887-1950), established the first modern advertising agency in Germany in 1915. Together with his business partner he published an influential book on trademarks and makers.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 387 pages. 2.676. Bookseller Inventory # 9783858817372

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Bibliographic Details

Title: Wilhelm Deffke: Pioneer of the Modern Logo (...

Publication Date: 2014

Binding: Hardcover

Book Condition:New

About this title


Considered the “father of the modern logo,” the commercial artist and architect Wilhelm Deffke cofounded Germany’s first modern advertising agency in 1915. He argued that a company’s logo should serve as the foundation of its advertising and by 1950 he had designed more than ten thousand logos. Many of them were notable for their style, which was unusually abstract for the time.

The first book ever published about Deffke, Wilhelm Deffke features five hundred beautifully reproduced images illustrating his achievements in poster and commercial art. These include not only his logos for companies and products but also his designs for exhibitions and trade fairs. Fourteen insightful essays accompany the images, exploring Deffke’s significance and situating his work in the context of German, European, and international design.

Published to coincide with an exhibition at the German Poster Museum in Essen, this book invites readers to rediscover an exceptional figure in the history of advertising and graphic design.

About the Author:

Bröhan Design Foundation, Berlin was founded in 2005 by design researcher Torsten Bröhan.

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