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Women in Advertising

Sanjay Kaptan and V.P. Subramanian

ISBN 10: 8187036451 / ISBN 13: 9788187036456
Published by Book Enclave
Used Condition: As New Soft cover
From Vedams eBooks (P) Ltd (New Delhi, India)

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Contents: Preface. 1. Women a general perspective. 2. Women and media. 3. Advertising in India. 4. Advertisements on women: a true reflection of the status of women in India. 5. Role of television in women development. 6. Advertising in the television-media. 7. Role portrayal of women in television advertisements a study. 8. An analysis of women in different factors of television advertisements. 9. Role portrayal of women in magazine advertisements a study. 10. An analysis of copies featuring women advertisements. 11. Positioning, targeting and buying behaviour of Indian women. 12. Role of stimuli in advertisements and women as a stimuli in advertisements. 13. Non verbal communications in advertisements and women as a non verbal communications element. 14. An analysis of advertisement appeals used on women by advertisers. 15. Women in celebrity advertisements. 16. Tepid tests-women in top rated ads. 17. The image of Indian housewife in metropolitian cities. Appendix. Bibliography. Bookseller Inventory # 25133

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Title: Women in Advertising

Publisher: Book Enclave

Binding: Hardbound

Book Condition:As New

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