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Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games

Daddario, Gina

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ISBN 10: 0275958566 / ISBN 13: 9780275958565
Published by Praeger, 1998
Condition: Very Good
From Better World Books: West (Reno, NV, U.S.A.)

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Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP89563040

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Bibliographic Details

Title: Women's Sport and Spectacle: Gendered ...

Publisher: Praeger

Publication Date: 1998

Book Condition:Very Good

About this title


Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.

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Analyzes the mass media's portrayal of women's sports with a focus on female Olympians.

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