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Woolen fabrics only. Continental Tailoring Co. [Fall & Winter 1912-1913. Salesman sample catalogue with wool swatches].


Published by Continental Tailoring Co., 700 W. Jackson Blvd., [Morris, Goldschmidt & Co.],, Chicago:, 1912
From Zephyr Used & Rare Books (Vancouver, WA, U.S.A.)

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Elephant folio. (22.25 x 17 x 3 in.). 72 pp. printed on thick card stock, each mounted on linen hinge. Six colour plates, 11 colour-illustrated pages, 19 black & white plates by J.L. Loveday, with 386 mounted textile samples in wool, wool worsted blends, some felt backed, moleskin, cashmere, and more -- all samples clearly marked with prices, and availability (occasional insect predation, and creasing), many of the images with illustrations of models in period dress in backgrounds, and around borders. Half-black cloth over red, gilt lettering and embossing of Company logo on front cover, illustrated endpapers with the different suit models on pastedowns (some minor interior soiling from fabric dust, cloth covers renewed w/ original company logo & title mounted front cover), still a VG- copy, entirely complete with all samples present. First edition of this scarce salesman sample fashion catalogue for men's suits in the Edwardian era prior to World War I. The Continental Tailoring Company was one of several large tailoring firms operating in Chicago during the early 20th century, and were owned by Morris, Goldschmidt & Co., who maintained expansive tailoring factories on Jackson Blvd. and West Quincy Street in Chicago. The Continental Tailoring Co. division was geared towards the younger college crowd and business man. The catalogues were very expensive to produce and so were most often found in department stores, mercantiles, men's clubs, and men's stores which would have these catalogues on the sales floor, or on display for two years, or more. This catalogue offers invaluable illustrated historical reference for the colours, styles, and fabrics during the Progressive Era. Most of the fashion plates and colour-illustrated plates drawn by Julius Leopold Loveday, depict the available styles for elegantly dressed young men with settings in the background of the men's club, the board room, office, biplanes & gliders, auto racing, a football game, and horse racing. In addition, there are a number of plates showing properly cut trousers, and the available cuts, the many different styles of cuffs, fitted backs, men's hats, an automobile motoring coat, hat, and goggles, formal wear, and much more. Loveday (1873-1923) began illustrating men's clothing and fashion ads for tailoring firms in Chicago around 1905, as well as fashion art for newspapers, magazines, and fliers until his death. Louis Morris and Adolph Goldschmidt actively built their tailoring operations for wholesale suits until the Great Depression struck. No copies located in Worldcat. Bookseller Inventory # 48839

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Bibliographic Details

Title: Woolen fabrics only. Continental Tailoring ...

Publisher: Continental Tailoring Co., 700 W. Jackson Blvd., [Morris, Goldschmidt & Co.],, Chicago:

Publication Date: 1912

Binding: Hardcover

Edition: 1st Edition

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