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World-Class Customer Satisfaction

Barsky, Jonathan D.

1 ratings by Goodreads
ISBN 10: 0786301287 / ISBN 13: 9780786301287
Published by Irwin Professional Publishing, Burr Ridge, Illinois, U.S.A., 1995
Used Condition: Fine Hardcover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

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About this Item

"The ability to continually increase customer satisfaction is a condition for survival in today's business enviornment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining style, Dr. Jonathan Barsky presents clear-sighted analysis and practical applications to the subjects most affecting customer satisfaction." This book has 229 pages. The text contains approximately six pages with yellow highlighting, in NO way effecting the readability of the text. Bookseller Inventory # 032002

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Bibliographic Details

Title: World-Class Customer Satisfaction

Publisher: Irwin Professional Publishing, Burr Ridge, Illinois, U.S.A.

Publication Date: 1995

Binding: Hard Cover

Book Condition:Fine

Dust Jacket Condition: Fine

Edition: First Printing

About this title


In a concise and entertaining style, Dr. Jonathan Barsky presents clear sighted analysis and practical applications to the subjects most affecting customer satisfaction. Breakthrough examples from Wal-Mart, American Express, McDonalds, Marriot, IKEA, and others reveal how these organizations are able to provide world-class customer satisfaction. "World-Class Customer Satisfaction" is a brilliant, fast-paced book that will hold readers' interest and change the way readers handle their business and their customers. From a tiny shop to a Fortune 500 company, to a nonprofit or a public sector organization, any business can realize immediate benefits from this book. With colorful examples illustrating savvy principles and invaluable techniques, this book provides ideas and concepts on how to adapt the world's leading practices to your own organization. "World-Class Customer Satisfaction" will show readers how to take action: integrate the most explosive advance in service quality, reengineering, customer loyalty, and competitive benchmarking into your organization; use the author's customer satisfaction scoring system to create new profit opportunities; inject momentum into your marketing efforts with revolutionary new methods that let your customers set the agenda; and execute rapid changes using an easy-to-follow eight-step program.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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