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the World of Guinness

Rory Guinness

3 ratings by Goodreads
ISBN 10: 1857595823 / ISBN 13: 9781857595826
Published by Scala Publishers, London, 2009
Used Condition: Very Good Soft cover
From PEND BOOKS (Newton Stewart, United Kingdom)

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Illustrated. Black / white card covers, uncreased and unmarked. Bookseller Inventory # 64349

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Bibliographic Details

Title: the World of Guinness

Publisher: Scala Publishers, London

Publication Date: 2009

Binding: Softcover

Book Condition:Very Good

Dust Jacket Condition: No Jacket

Edition: First Edition

About this title

Synopsis:

o Published to celebrate the 250th anniversary of the opening of the Guinness brewery in 1759

o Features archive photography as well as full color images, offering a unique insight into the famous brew from its beginnings to the present day

o Written by Arthur Guinness's descendant, Rory Guinness, resulting in a personal, authoritative and very entertaining text

With just L100 in his pocket, money he had inherited from a previous employer, Arthur Guinness left behind his family's small brewery in Leixlip to seek his fortunes in Dublin. Acquiring the ill-equipped St James's Gate brewery in 1759 in the heart of the city, he began a career that resulted in the production of a porter beer that was to become world famous.

This fully illustrated book is published to celebrate the 250th anniversary in 2009 of the signing of the lease on the St James's Gate Brewery, and the start of a brewing legacy. It tells the fascinating story of a family of brewers and how they managed to globalize their unique brew through the quality of the beer itself and the lavish advertising campaigns that have become equally famous. In a lively and accessible style, Rory Guinness tells the story of Guinness beer, from its beginnings to the continuing success it enjoys today.

About the Author:

Rory Guinness was asked by Diageo to produce the official guide to the Guinness brewery (the Storehouse), the brand and its history. He is a brewer by birth and a keen collector of Guinness history.

"About this title" may belong to another edition of this title.

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