Writing Winning Proposals: Public Relations Cases

Gilliland, Rebecca a.; Hagley, Thomas R.

ISBN 10: 1516516362 / ISBN 13: 9781516516360

Published by Cognella Academic Publishing, 2017

Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.45. Seller Inventory # G1516516362I5N00

Synopsis:

Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners.

The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included.

Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.

About the Author: Rebecca A. Gilliland and Thomas R. Hagley

Bibliographic Details

Title: Writing Winning Proposals: Public Relations ...
Publisher: Cognella Academic Publishing
Publication Date: 2017
Binding: Paperback
Condition: Fair
Dust Jacket Condition: No Jacket