YouTube: Online Video and Participatory Culture (DMS - Digital Media and Society)

Burgess, Jean; Green, Joshua

Published by Polity
ISBN 10: 0745644791 / ISBN 13: 9780745644790
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Synopsis: YouTube is one of the most well-known and widely discussed sites ofparticipatory media in the contemporary online environment, and itis the first genuinely mass-popular platform for user-createdvideo. In this timely and comprehensive introduction to how YouTubeis being used and why it matters, Burgess and Green discuss theways that it relates to wider transformations in culture, societyand the economy.
The book critically examines the public debates surrounding thesite, demonstrating how it is central to struggles for authorityand control in the new media environment. Drawing on a range oftheoretical sources and empirical research, the authors discuss howYouTube is being used by the media industries, by audiences andamateur producers, and by particular communities of interest, andthe ways in which these uses challenge existing ideas aboutcultural ‘production’ and ‘consumption’.
Rich with both concrete examples and featuring speciallycommissioned chapters by Henry Jenkins and John Hartley, the bookis essential reading for anyone interested in the contemporary andfuture implications of online media. It will be particularlyvaluable for students and scholars in media, communication andcultural studies.

About the Author: Jean Burgess is a research fellow at the Centre of Excellence for Creative Industries and Innovation at Queensland University of Technology, Brisbane, Australia.

Joshua Green is a research manager and Postdoctoral Researcher in the Comparative Media Studies program at Massachusetts Institute of Technology.

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Title: YouTube: Online Video and Participatory ...
Publisher: Polity
Book Condition: POOR

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