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Yum Yum (Hardcover)

Sandu Media

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ISBN 10: 158423590X / ISBN 13: 9781584235903
New Condition: New Hardcover
From Grand Eagle Retail (Wilmington, DE, U.S.A.)

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About this Item

Hardcover. Features information and analysis of brand strategies used to catch the eye of hungry consumers and entice them into trying a new delicacy, after all, even the tastiest product in the worl.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 240 pages. 1.452. Bookseller Inventory # 9781584235903

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Bibliographic Details

Title: Yum Yum (Hardcover)

Publication Date: 2015

Binding: Hardcover

Book Condition:New

About this title


An excellent resource for designers, artists, or anyone who loves a good snack, Yum Yum! Creative Food & Drink Branding Design demonstrates how the best food branding combines multiple elements of design for delicious results. The book features brand strategies designed to catch the eye of hungry consumers and entice them into trying a new delicacy; after all, even the tastiest product in the world still needs to be noticed, picked up, and tried. Epicurean creatives will find projects that include pre-packaged foods, condiments, candies, craft beers, and other appetizing options. Whether you re in the mood for a full English tea wrapped in rainbow packaging, no-nonsense tins of pickled herring, elegantly simplistic jars of exotic spices, or pun-covered picnic supplies, Yum Yum! will have your stomach rumbling for more.

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