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Zhiznennye Tsikl Tovara Kak Element Upravleniya Kachestvom

Valeriya Shutova

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ISBN 10: 3847393669 / ISBN 13: 9783847393665
Published by Palmarium Academic Publishing
New Condition: New Soft cover
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Paperback. 60 pages. Dimensions: 8.7in. x 5.9in. x 0.1in.Kontseptsiya zhiznennogo tsikla tovara, vpervye opublikovannaya Teodorom Levittom v 1965 g. , baziruetsya na sleduyushchem zaklyuchenii: Zhiznennyy tsikl - eto kontseptsiya, kotoraya pytaetsya opisat sbyt produkta, pribyl, potrebiteley, konkurentov, strategiyu marketinga s momenta postupleniya tovara na rynok i do ego snyatiya s rynka. Kontseptsiya iskhodit iz togo, chto lyuboy tovar rano ili pozdno vytesnyaetsya s rynka drugim tovarom, imeyushchim bolee sovershennye potrebitelskie svoystva, a takzhe optimalnuyu tsenu. Vechnogo tovara net. Ispolzovanie kontseptsii zhiznennogo tsikla - odno iz usloviy uspeshnogo upravleniya kachestvom produktsii na raznykh etapakh ee sushchestvovaniya - ot vnedreniya novinok do pribylnogo razmeshcheniya vykhodyashchikh iz upotrebleniya tovarov. Sut zhiznennogo tsikla imeet osobuyu strategicheskuyu vazhnost, zaklyuchayushchuyusya v tom, chto kazhdomu etapu sootvetstvuyut sobstvennye strategii, a takzhe spetsificheskie tseli. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783847393665

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Bibliographic Details

Title: Zhiznennye Tsikl Tovara Kak Element ...

Publisher: Palmarium Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

Kontseptsiya zhiznennogo tsikla tovara, vpervye opublikovannaya Teodorom Levittom v 1965 g., baziruetsya na sleduyushchem zaklyuchenii: «Zhiznennyy tsikl - eto kontseptsiya, kotoraya pytaetsya opisat' sbyt produkta, pribyl', potrebiteley, konkurentov, strategiyu marketinga s momenta postupleniya tovara na rynok i do ego snyatiya s rynka». Kontseptsiya iskhodit iz togo, chto lyuboy tovar rano ili pozdno vytesnyaetsya s rynka drugim tovarom, imeyushchim bolee sovershennye potrebitel'skie svoystva, a takzhe optimal'nuyu tsenu. Vechnogo tovara net. Ispol'zovanie kontseptsii zhiznennogo tsikla - odno iz usloviy uspeshnogo upravleniya kachestvom produktsii na raznykh etapakh ee sushchestvovaniya - ot vnedreniya novinok do pribyl'nogo razmeshcheniya vykhodyashchikh iz upotrebleniya tovarov. Sut' zhiznennogo tsikla imeet osobuyu strategicheskuyu vazhnost', zaklyuchayushchuyusya v tom, chto kazhdomu etapu sootvetstvuyut sobstvennye strategii, a takzhe spetsificheskie tseli.

About the Author:

Ya, Shutova Valeriya Valer'evna, rodilas' 29 dekabrya 1989 goda v g.Moskve. V 1997 godu byla zachislena v pervyy klass SOSh №188 s uglublennym izucheniem ekonomiki g.Moskvy. V 2007 godu postupila na yuridicheskiy fakul'tet Moskovskogo Gumanitarno-Ekonomicheskogo Instituta po spetsial'nosti tamozhennoe delo.

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