The Fashion Hall is Open

So-Ky

Publication Date: 1964

About this Item

Size: A1 1 Sheet (cca. 84 x 59 cm). The Fashion Hall is Open Budapest 6th district N pk zt rsas g road 39 is a 1964 Hungarian vintage commercial poster designed by So ky This is a well known extremely innovative design by So Ky which also incorporates humor and playfulness it has been reproduced many times since The design is based on an simple creative idea that the opening of the new store or re opening in this case means in its essence that a door is opened The attractive saleswoman does the job opening a door which leads us towards light and an unknown world full of amazing products To achieve a very bold effect the artist couple used a composition compressed to the extreme The photomontage technique places the saleswoman in a white strip which symbolizes the department store while the rest of the omposition is occupied by a large black field This is the area where the typography is placed and it also focuses our attention to the woman who while opening the door is inviting us in at the same time with this gesture The door of course is just an illusion and So ky uses our minds to convey that element from a very basic matrix of black and white The predecessor of the Parizsi Nagyaruhaz formerly known as the Fashion Hall was built in 1882 by the Terezvarosi Casino Gusztav Petschacher The building is located on the southern side of Andrassy Avenue in Budapest under number 39 On the other side of the building it has a frontage at Paulay Ede Street 54 The fa ade facing Andr ssy Avenue is built in an Art Nouveau style while the side overlooking Paulay Ede Street shows the characteristics of Neo Renaissance Its first transformation began in 1909 after Samuel Goldberger bought the building to open a French style modern department store Zsigmond Sziklai was commissioned to re design The new building was opened to the general public on March 3 1911 It was the first modern departmenr store in the country one of the most beautiful buildings in the capital s most beautiful avenue Fortunately in the war the building was not damaged but after communist nationalization it was not used for its original purpose but as a bookshop It was reopened in 1958 and was renamed Fashion Hall Fine, fold marks and wear, small tears. Seller Inventory # 1384

Bibliographic Details

Title: The Fashion Hall is Open

Publication Date: 1964

Binding: Paper, offset lithography.