Hungarian Advertising Company

Papp Gábor

Publication Date: 1968

About this Item

Size: A1 1 Sheet (cca. 84 x 59 cm). Hungarian Advertising Company is a 1968 typographical poster designed by Gabor Papp Hungarian Advertising Company was a state owned company which was responsible for most advertising activity in the country The story of the Hungarian Advertiser started in 1909 when the Budapest municipality decided that the right to place advertisements in public areas should belong to the Advertising Company The reason was said to be that placing advertisements on the streets had a lot to do with the aesthetics of the city thus the municipality was more competent in decision making related to posters than private companies In 1911 there were 195 advertising pillars throughout Budapest and by the beginning of World War II 1939 this number rose significantly whilst boards and placards also appeared At the beginning of the Socialist era in 1949 the planned economy committee decided to establish an organization which didn t only cover Budapest but the whole country The State Owned Advertising Company was born and was responsible for placing mostly political posters in 120 locations in Hungary The company was named MAHIR in 1956 when it started to deal with advertisement design and research realization of certain advertising tools such as posters as well as the broadcasting of advertisements Its scope of duty involved exhibition planning making of gift cards etc It had 19 directories and local offices in different counties By the 1980s numerous foreign PR companies appeared thus MAHIR started to lose territory on the Hungarian advertising market The situation worsened after 1989 the change of the system Today MAHIR is still existing but is owned by a private company The poster shows MAHIR s logo The clever logo is a stylized image of a hand holding a trumpet where the trumpet is the symbol of advertising At the same time the image contains the letters m and h for Magyar Hirdet The words coming out from the trumpet are all related to MAHIR e g Hungarian advertisement sport television packaging printing Fine, light fold marks and wear, small tears.

Seller Inventory # 3763

Bibliographic Details

• Title: Hungarian Advertising Company
• Publication Date: 1968
• Binding: Paper, offset lithography.
• Seller catalogs:
  • A cavalcade of styles and Techniques (1956 - 1970)