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McDonald’s giving away millions of Michael Morpurgo books

An interesting story from the UK, burger chain McDonald’s is giving away nine million copies of Michael Morpurgo’s Mudpuddle Farm books with Happy Meals for children in a deal with HarperCollins, reports the Bookseller.

It’s a move out of the blue as the only book associated with McDonald’s in recent years has been Fast Food Nation and it didn’t come out of that one too well. The giveaway runs from today to 7 February and features six titles aimed at children aged six to eight years old.

Morpurgo remains in the spotlight with the movie version of his book War Horse, which my daughter and I read at bedtime in December, riding high in the movie theaters.

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