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Fashion Men's Shirts Leyendecker, Joseph Christian (1 results)
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[Original small salesman's sample oak & glass counter display for Arrow collars, preserving two original collars; Leyendecker advertisement for Arrow shirts & collars with Arrow man holding the tiller of a sailboat, with young woman companion leaning against the rail looking over her shoulder].
Published by Arrow Shirt Co./ Cluett, Peabody & Co., Inc., [ca. 1930; 1955]., [Troy, NY:, 1930
Seller: Zephyr Used & Rare Books, Vancouver, WA, U.S.A.
Association Member: ABAA CBA ESA ILAB
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Quarter-sawn oak salesman sample counter display case (18.75 x 6 x 6 ins.) with glass top & front, door in back with catch, w/ original label at bottom of the display indicating that this case was only to be used for the display of the Company collars, preserving two Arrow Shirt Co. Collars (some scuffing and wear to label at bottom of case affecting lettering, minor wear to sides of case) [together with] original Leyendecker advertisement printed on canvas, w/ oak frame (28.5 x 21.5 ins.), the piece has been professionally cleaned and mounted on archival foam core, and removed from the original bars which were damaging the image, and placed back in the oak frame (some sunning, faint discoloration to upper left margin), still remarkable pieces. A wonderful advertising display for Arrow shirts and collars, including pre-World War II counter sample case, and 1950s promotional ad reproducing one of the famed Leyendecker images. These pieces originally came out of a small men's clothing shop in Bend, Oregon. The Arrow collars grew from the marketing idea by Cluett, Peabody & Co. in Troy, NY that it gave women an easier way to clean their husbands' stained shirt collars without having to wash the entire shirt. In addition, the collars wore out a much faster rate than the rest of the shirts, so these replaceable collars would extend the life of the garments. This style of detachable collars remained popular up until the mid-1930s and largely declined out of use by the end of World War II.Leyendecker (1874-1951) created the Arrow Collar Man which was an advertising campaign that ran from 1905 - 1931, and was perhaps one of the most successful product brands in history. He created 100s of images, and many of them are still synonymous with men's fashion and styles. This advertisement was part of a revived campaign by Arrow Shirt Co. in the 1950s through early 1960s as they revived the nostalgia of the Leyendecker ads and pushed their shirts with soft collars.
