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Jay Gronlund

Published by Business Expert Press

ISBN 10: 1606495925 ISBN 13: 9781606495926

Used

Quantity Available: 1

From: The Maryland Book Bank (Baltimore, MD, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Business Expert Press. Condition: Acceptable. Corners are bent. Used - Acceptable. Seller Inventory # 1-m-4-1152

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Jay Gronlund

Published by Business Expert Press (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

Used
Softcover

Quantity Available: 1

From: Book Deals (Lewiston, NY, U.S.A.)

Seller Rating: 5-star rating

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US$ 24.84
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About this Item: Business Expert Press, 2013. Paperback. Condition: VERY GOOD. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. Supplemental materials are not guaranteed with any used book purchases. Seller Inventory # 1606495925_abe_vg

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Jay Gronlund

Published by Business Expert Press (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

Used
Softcover

Quantity Available: 1

From: Book Deals (Lewiston, NY, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Business Expert Press, 2013. Paperback. Condition: acceptable. Moderate to heavy notes, marking, highlighting, noticeable wear and tear, worn covers, crease pages. Supplemental materials are not guaranteed with any used book purchases. Seller Inventory # 1606495925_abe_ac

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Jay Gronlund

Published by Business Expert Press (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

Used
Softcover

Quantity Available: 1

From: GlassFrogBooks (Hawthorne, CA, U.S.A.)

Seller Rating: 5-star rating

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US$ 28.14
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About this Item: Business Expert Press, 2013. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 1606495925-2-4

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Jay Gronlund

Published by Business Expert Press (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

Used
Softcover

Quantity Available: 1

From: Irish Booksellers (Portland, ME, U.S.A.)

Seller Rating: 5-star rating

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US$ 23.39
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About this Item: Business Expert Press, 2013. Condition: UsedAcceptable. book. Seller Inventory # M1606495925_4

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Jay Gronlund

Published by Business Expert Press (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

New
Softcover

Quantity Available: 1

From: Book Deals (Lewiston, NY, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Business Expert Press, 2013. Paperback. Condition: BRAND NEW. Seller Inventory # 1606495925_abe_bn

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Gronlund, Jay

Published by McGraw-Hill Education (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

New

Quantity Available: > 20

From: Paperbackshop-US (Wood Dale, IL, U.S.A.)

Seller Rating: 5-star rating

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US$ 37.62
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About this Item: McGraw-Hill Education, 2013. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781606495926

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Jay Gronlund

Published by Business Expert Press, United States (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

New
Softcover

Quantity Available: 10

From: Book Depository International (London, United Kingdom)

Seller Rating: 5-star rating

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About this Item: Business Expert Press, United States, 2013. Paperback. Condition: New. Language: English. Brand new Book. Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers. Seller Inventory # AAV9781606495926

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Jay Gronlund

Published by Business Expert Press (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

New
Softcover

Quantity Available: 1

From: Irish Booksellers (Portland, ME, U.S.A.)

Seller Rating: 5-star rating

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US$ 36.35
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About this Item: Business Expert Press, 2013. Condition: New. book. Seller Inventory # M1606495925

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Gronlund, Jay

Published by Business Expert Press 8/23/2013 (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

New
Softcover

Quantity Available: 10

From: BargainBookStores (Grand Rapids, MI, U.S.A.)

Seller Rating: 5-star rating

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US$ 41.75
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About this Item: Business Expert Press 8/23/2013, 2013. Paperback or Softback. Condition: New. Basics of Branding: A Practical Guide for Managers. Book. Seller Inventory # BBS-9781606495926

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Jay Gronlund

Published by Business Expert Press, United States (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

New
Softcover

Quantity Available: 10

From: The Book Depository (London, United Kingdom)

Seller Rating: 5-star rating

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US$ 42.39
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About this Item: Business Expert Press, United States, 2013. Paperback. Condition: New. Language: English. Brand new Book. Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers. Seller Inventory # AAV9781606495926

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Gronlund, Jay

Published by McGraw-Hill Education (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

New

Quantity Available: > 20

From: Books2Anywhere (Fairford, GLOS, United Kingdom)

Seller Rating: 5-star rating

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US$ 38.74
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About this Item: McGraw-Hill Education, 2013. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781606495926

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Jay Gronlund

Published by Business Expert Press (2019)

ISBN 10: 1606495925 ISBN 13: 9781606495926

New
Softcover

Quantity Available: > 20

From: Murray Media (NORTH MIAMI BEACH, FL, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Business Expert Press, 2019. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 1606495925

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Gronlund, Jay

Published by Business Expert Press (2017)

ISBN 10: 1606495925 ISBN 13: 9781606495926

New
Softcover

Quantity Available: 10

From: Ria Christie Collections (Uxbridge, United Kingdom)

Seller Rating: 5-star rating

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About this Item: Business Expert Press, 2017. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9781606495926_lsuk

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Gronlund, Jay

Published by Business Expert Press

ISBN 10: 1606495925 ISBN 13: 9781606495926

New
Softcover

Quantity Available: > 20

From: Russell Books (Victoria, BC, Canada)

Seller Rating: 5-star rating

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About this Item: Business Expert Press. PAPERBACK. Condition: New. 1606495925 Special order direct from the distributor. Seller Inventory # ING9781606495926

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Jay Gronlund

Published by Business Expert Press (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

Used
Softcover

Quantity Available: 1

From: Books Express (Portsmouth, NH, U.S.A.)

Seller Rating: 4-star rating

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US$ 94.66
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About this Item: Business Expert Press, 2013. Paperback. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 1606495925

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Jay Gronlund

Published by Business Expert Press (2013)

ISBN 10: 1606495925 ISBN 13: 9781606495926

New
Softcover

Quantity Available: 1

From: Books Express (Portsmouth, NH, U.S.A.)

Seller Rating: 4-star rating

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US$ 106.49
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About this Item: Business Expert Press, 2013. Paperback. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1606495925n

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Results (1 - 17) of 17