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Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659221260ISBN 13: 9783659221262
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by LAP Lambert Academic Publishing, 2012
ISBN 10: 3659221260ISBN 13: 9783659221262
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by LAP Lambert Academic Publishing 2012-09, 2012
ISBN 10: 3659221260ISBN 13: 9783659221262
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659221260ISBN 13: 9783659221262
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing Sep 2012, 2012
ISBN 10: 3659221260ISBN 13: 9783659221262
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As consumers become more technology savvy and online travel sales continue to boom, online retailers need to understand how to tap into this new and huge potential set of consumers and gain the benefits of its remarkable growth. Online shopping is, in general, still a new phenomenon in the Middle East. When a new technology-based product or process is still at an early stage of diffusion, only a small subset of consumers is likely to have adopted it. When non-adopters still comprise the majority of the target populations, describing all non-adopters (non-online shoppers) as a homogeneous population may be inaccurate and inappropriate. Therefor, this book provides a comprehensive framework, based on data from the Egyptian market, that identifies the factors that classify and profile E-ticketing non-purchasers into two segments: prospective purchasers and persistent non-purchasers. The book also provides practitioners with useful insights into the development and management of marketing strategies to deal with those segments. 192 pp. Englisch.
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659221260ISBN 13: 9783659221262
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As consumers become more technology savvy and online travel sales continue to boom, online retailers need to understand how to tap into this new and huge potential set of consumers and gain the benefits of its remarkable growth. Online shopping is, in general, still a new phenomenon in the Middle East. When a new technology-based product or process is still at an early stage of diffusion, only a small subset of consumers is likely to have adopted it. When non-adopters still comprise the majority of the target populations, describing all non-adopters (non-online shoppers) as a homogeneous population may be inaccurate and inappropriate. Therefor, this book provides a comprehensive framework, based on data from the Egyptian market, that identifies the factors that classify and profile E-ticketing non-purchasers into two segments: prospective purchasers and persistent non-purchasers. The book also provides practitioners with useful insights into the development and management of marketing strategies to deal with those segments.
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659221260ISBN 13: 9783659221262
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659221260ISBN 13: 9783659221262
Seller: moluna, Greven, Germany
Book Print on Demand
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Tarek OlaOla Tarek is an Assistant Lecturer. Dr. Abeer Mahrous is an Assistant Professor of Marketing. Professor Wael Kortam is a professor of marketing and Dean of The Faculty of Business & Economics, Heliopolis University For Susta.
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659221260ISBN 13: 9783659221262
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Paperback. Condition: Like New. Like New. book.