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  • Seller image for The Going Thing 1970 (VINYL PROMOTIONAL LP) for sale by Cat's Curiosities

    The Going Thing (with Janice Hansen and guitarist Larry Carlton)

    Published by Ford Division / Ford Motor Co., Detroit, Michigan, 1970

    Seller: Cat's Curiosities, Pahrump, NV, U.S.A.
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    Seller Rating: 5-star rating

    First Edition

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    Hardcover. Condition: Near Fine. Dust Jacket Condition: Good. 1st Edition. Not a book but a 12-inch, 33-1/3 rpm vinyl disc, XCTV 142 116, "Not For Sale / Not For Broadcast," near-mint vinyl in a "good-only" cardboard jacket with noticeable ringwear and a sticker pull in the "9" of "1970." We believe it was Derrick Bostrom who commented Online "a classic example of how the 'youth market' was packaged to non-youths in the late 1960s . . . packed with rock and roll medleys as soothing to the over-the-hill crowd as they are insulting to rock fans . . . hits of the day with new lyrics written especially for Ford Motors employees. . . . With their good looks and 'youthful' outlook, 'The Going Thing' appealed both to young consumers and dirty old franchise owners. . . . (with) trite jokes about the crazy loud music all the kids are listening to these days." Writing/producing team John and Tom Bahler seem to have been responsible for the three known "Going Thing" discs. "In the late '60s and early '70s, these guys were everywhere," Mr. Bostrom reports. "They sang with Percy Faith, Anita Kerr and Hugo Montenegro. They supplied Raiders for Paul Revere and a Union Gap for Gary Puckett. They fixed vocals for the Monkees, Bobby Sherman and the Kids from the Brady Bunch. They 'were' The Partridge Family (except for Keith.)" They reportedly appeared as such post-Archies groups as The Sugar Bears and Bamm Bamm's Bedrock Rockers. They sang the theme to "Love American Style" and recorded three other albums as "The Love Generation." Then, in 1969, they put together "The Going Thing" for the J. Walter Thompson agency to appear on TV commercials, perform at Ford dealer conventions, and to record the three "giveaway" albums, "The Going Thing 1969," "Christmas With The Going Thing" and "The Gong Thing 1970" -- all to promote the Ford Motors line. The group reportedly included Janice Hansen, who sang the lead on the Sergio Mendes hit "The Look of Love," and ALMOST included a young Karen and Richard Carpenter, who passed up $50,000 a year and a new Mustang (each) to instead sign with A&M Records. The Bahler brothers? They reportedly ended up with the New Lawrence Welk Orchestra at the Champagne Theatre-Welk Resort in Branson, Missouri. This charming (if admittedly weird) slice of late-'60s commercial culture now reduced from $90.