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Sharma B.S. Mittal A.C.

Published by Vista International Publishing House

ISBN 10: 8189942751 ISBN 13: 9788189942755

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About this Item: Vista International Publishing House. Condition: New. pp. viii + 284. Seller Inventory # 7622181

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Sharma B.S. Mittal A.C.

Published by Vista International Publishing House

ISBN 10: 8189942832 ISBN 13: 9788189942830

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About this Item: Vista International Publishing House. Condition: New. pp. viii + 283. Seller Inventory # 7622154

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Sharma B.S. Mittal A.C.

Published by Vista International Publishing House

ISBN 10: 8189942840 ISBN 13: 9788189942847

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About this Item: Vista International Publishing House. Condition: New. pp. viii + 264. Seller Inventory # 7622147

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A C Mittal, B S Sharma

Published by Raj Publications (2011)

ISBN 10: 938023936X ISBN 13: 9789380239361

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About this Item: Raj Publications, 2011. Condition: New. Seller Inventory # RAJ-9789380239361

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A C Mittal, B S Sharma

Published by Raj Publications (2011)

ISBN 10: 938023936X ISBN 13: 9789380239361

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About this Item: Raj Publications, 2011. Condition: New. Seller Inventory # RAJ-9789380239361

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B S Sharma, A C Mittal

Published by Raj Publications (2012)

ISBN 10: 9381605009 ISBN 13: 9789381605004

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About this Item: Raj Publications, 2012. Condition: New. Seller Inventory # RAJ-9789381605004

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B S Sharma, A C Mittal

Published by Raj Publications (2011)

ISBN 10: 8191076527 ISBN 13: 9788191076523

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About this Item: Raj Publications, 2011. Condition: New. Seller Inventory # RAJ-9788191076523

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B S Sharma, A C Mittal

Published by Raj Publications (2011)

ISBN 10: 8191076527 ISBN 13: 9788191076523

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About this Item: Raj Publications, 2011. Condition: New. Seller Inventory # RAJ-9788191076523

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B S Sharma, A C Mittal

Published by Raj Publications (2012)

ISBN 10: 9381605009 ISBN 13: 9789381605004

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About this Item: Raj Publications, 2012. Condition: New. Seller Inventory # RAJ-9789381605004

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A C Mittal and B S Sharma

Published by Vista International, New Delhi (2006)

ISBN 10: 8189652591 ISBN 13: 9788189652593

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About this Item: Vista International, New Delhi, 2006. Hardbound. Condition: As New. New. Contents Introduction. Preface. 1. Human resource management strategy. 2. Human resource management planning. 3. Human resource management performance. 4. Managerial skills in work. 5. Managing employees. 6. Effective organisation. 7. Organisational training. 8. Human resource management as a profession. 9. Staff development. 10. International strategy. 11. Human resource functions today. Bibliography. Index. Human resources is an increasingly prominent field that is taking shape throughout industries and work places world wide. Recognising the fact that people are a company's greatest asset business leaders across the globe are coming to rely more and more upon an effective management policy that applies specifically to the area of human resources. With a rapid increase of professionals generalists and specialists in the area of human relations there has also been a major rise in the amount of knowledge and innovation pertaining to the most efficient and productive methods of streamlining workforce management policy. This authoritative and reliable book covers most of the areas related to human resource management. It gives a simple and lucid exposition of the basic concepts principles and practices of human resources management and presents the accomplishments of some latest thinking and research in the field of study. The contents of this book will be suitable for learners who work as HR generalists and managers business students who are not HR majors and current HR professionals especially those who are preparing for their professional certification. 272 pp. Seller Inventory # 61079

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A C Mittal and B S Sharma

Published by Vista International, Delhi (2006)

ISBN 10: 8189652699 ISBN 13: 9788189652692

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About this Item: Vista International, Delhi, 2006. Hardbound. Condition: As New. New. Contents Introduction. Preface. 1. Introduction. 2. Branding. 3. Advertising process. 4. Data mining and advertising management. 5. Selling and Sales management. 6. Integrated marketing communication. 7. Business marketing. 8. Leisure advertising. 9. Online advertising. 10. Internet based advertising. Bibliography. Index. Advertising is a management function. While advertising is the event advertising management is the whole process a function of marketing starting form market research continuing through advertising leading to actual Sales or achievement of objective. But advertising management does not stop here. It goes further in regard to evaluation of the whole cost benefits that were involved in the whole exercise. The present volume is written with the objective of giving students and practitioners the framework and knowledge with which to make more effective advertising decisions and to communicate some of the excitement and vitality that characterises the advertising business. It tries to pull together what we currently know about how advertising works and to draw lessons from that knowledge for better advertising management. 276 pp. Seller Inventory # 61835

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A C Mittal and B S Sharma

Published by Vista International Pub, Delhi (2006)

ISBN 10: 8189652702 ISBN 13: 9788189652708

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About this Item: Vista International Pub, Delhi, 2006. Hardbound. Condition: As New. New. Contents Introduction. Preface. 1. Introduction to personnel management. 2. Recruitment and selection. 3. Selection methods. 4. Analysis of job and work. 5. Records management skills. 6. Performance accountability. 7. Sales management. 8. Technology and challenges of personnel management. 9. Usage of internet in personnel management. 10. ICTs in performance evaluation. Bibliography. Index. Personnel Management is concerned with the effective use of the skills of people. They may be Salespeople in a store clerks in an office operators in a factory or technicians in a research laboratory. In a business personnel management starts with the recruiting and hiring of qualified people and continues with directing and encouraging their growth as they encounter problems and tensions that arise in working toward established goals. An efficient personnel manager must guide the work force influence their behaviour and motivate them to conduct maximum towards the achievement of organisational goals. This book provides challenging analysis of recent thinking and developments in personnel management. It explores the small organisation and large organisation as well as the main issues in each of the key areas of planning and resourcing performance management training and development involvement and participation. The main objective of this book is to help the students to acquire and develop skill to design rational decisions in the discipline of personnel management. 284 pp. Seller Inventory # 61836

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A C Mittal and B S Sharma

Published by Vista International, Delhi (2006)

ISBN 10: 8189652680 ISBN 13: 9788189652685

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About this Item: Vista International, Delhi, 2006. Hardbound. Condition: As New. New. Contents Introduction. Preface. 1. Introduction to corporate management. 2. Corporate strategy. 3. Corporate managerial behavior. 4. Corporate governance. 5. Responsible corporate government. 6. Assets allocation. 7. Asset management strategies. 8. Corporate bond markets. 9. Successful corporate management. Bibliography. Index. Corporate Management is about promoting corporate fairness transparency and accountability. It is an organizational effort to bring in effective and practical improvements in the management process of the corporation. This is done to ensure efficiency and effectiveness in strategy execution. Having your corporate performance managed can drastically improve all areas of your corporation. Effective corporate management can create a position professional and effective atmosphere within the corporation. This book discusses successful entrepreneurial strategies and tactics corporate managers need to practice to survive and thrive in today's competitive rapidly changing business environment. Students educators and management professionals will find this book of utmost use. 286 pp. Seller Inventory # 61837

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A C Mittal and B S Sharma

Published by Vista International, New Delhi (2006)

ISBN 10: 8189652656 ISBN 13: 9788189652654

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About this Item: Vista International, New Delhi, 2006. Hardbound. Condition: As New. New. Contents Introduction. Preface. 1. Knowledge management methods and practices. 2. Knowledge based technology. 3. Knowledge management technology. 4. Social factors in knowledge management. 5. Integrating knowledge management. 6. Knowledge management framework. 7. Strategic knowledge exchange. 8. Knowledge usage behaviour. 9. Linking e business and operating processes. 10. Intranets in knowledge management. Bibliography. Index. Knowledge Management (KM) may refer to the ways organisations gather manage and use the knowledge that they acquire. It is a new concept in the business sector. Recognising the importance of knowledge as a key resource many companies have started implementing knowledge management policies. Knowledge is even more central in diplomacy than in the business sector. The book covers a wide range of topics beginning with a general introduction to the concept of knowledge management. It can serve as a colourful snapshot of the most recent innovations in knowledge management. There is thorough discussion of several knowledge management methodologies as well as specific tools for carrying out knowledge management initiatives. This book will be an essential reference tool for general managers strategic planning professionals human resource professionals business school faculty and students sociologists psychologists and economists. 280 pp. Seller Inventory # 61847

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A C Mittal and B S Sharma

Published by Vista International, Delhi (2006)

ISBN 10: 818965263X ISBN 13: 9788189652630

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About this Item: Vista International, Delhi, 2006. Hardbound. Condition: As New. New. Contents Introduction. Preface. 1. Introduction. 2. Project management process. 3. Strategic project planning. 4. A project management primer. 5. Project organisation. 6. Project execution. 7. Cost time and quality control of project management. 8. Project security. 9. Projects risk management. 10. Project evaluation. Bibliography. Index. Project management is the discipline of defining and achieving targets while optimising the use of resources over the course of a project. It is quite often the province and responsibility of an individual project manager. This individual seldom participates directly in the activities that produce the end result but rather strives to maintain the progress and productive mutual interaction of various parties in such a way that overall risk of failure is reduced. In recent years the project management discipline has been applied to marketing and advertising endeavours as they become more technologically oriented and as multiple communication channels become part of the marketing mix. This book reviews the steps in organising and managing projects from how to build a realistic schedule to how to measure both success and failure. A concise and accessible yet authoritative guide to a topic in which books are more often lengthy and technical it discusses team building timing the planning process estimating project costs managing project interfaces the four stages of risk management and more. Project managers who need the latest and most complete test preparation materials will find this book a life saver. 278 pp. Seller Inventory # 61898

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A C Mittal and B S Sharma

Published by Vista International Pub, Delhi (2006)

ISBN 10: 8189652575 ISBN 13: 9788189652579

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About this Item: Vista International Pub, Delhi, 2006. Hardbound. Condition: As New. New. Contents Introduction. Preface. 1. Introduction to strategic management. 2. Strategic planning. 3. Strategic approach in project management. 4. Effective foresight strategic management. 5. Strategic decision making. 6. Responsible strategic management. 7. Branding strategy. 8. Corporate strategy. 9. Strategic management research. 10. Modern strategic management. Bibliography. Index. Strategic management is the process of specifying an organisation's objectives developing policies and plans to achieve these objectives and allocating resources so as to implement the plans. It is the highest level of managerial activity usually performed by the company's Chief Executive Officer (CEO) and executive team. It provides overall direction to the whole enterprise. Strategic management can be seen as a combination of strategy formulation and strategy implementation but strategy must be closely aligned with purpose. Strategy formulation and implementation is an on going never ending integrated process requiring continuous reassessment and reformation. This book is designed to be a comprehensive text on strategic management for students and management professionals. It adopts a traditional perspective on the strategy process presenting a detailed coverage of all the major areas within that process including the different theoretical paradigms that exist. It attempts to incorporate recent advances in the field while retaining the core theory. It also contains examples of how different strategy concepts work in practice. 276 pp. Seller Inventory # 61900

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A C Mittal and B S Sharma

Published by Vista International Pub, Delhi (2006)

ISBN 10: 8189652605 ISBN 13: 9788189652609

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About this Item: Vista International Pub, Delhi, 2006. Hardbound. Condition: As New. New. Contents Introduction. Preface. 1. Fundamentals of marketing. 2. Modern trends in marketing. 3. Managing customer relationships. 4. Managing marketing communications. 5. Developing partnering relationships. 6. Relationship marketing. 7. Assessing market potential. 8. Developing an e marketing strategy. 9. Database marketing. 10. Marketing research emerging trends. Bibliography. Index. Marketing management is the art and science of choosing target markets and getting keeping and growing customers through creating delivering and communicating superior customer value. Marketing managers are often responsible for influencing the level timing and composition of customer demand in a manner that will achieve the company's objectives. Any activity or resource the firm uses to acquire customers and manage the company's relationships with them is within the purview marketing management. This book is incredibly comprehensive covering all key aspects of marketing management. Coverage includes a focus on fundamentals of marketing modern trends in marketing customer relationship management partner relationship management the internet and its effects and uses brand building asset management alternative go to market channels and marketing around the globe. 290 pp. Seller Inventory # 61903

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A C Mittal and B S Sharma

Published by Vista International Pub, Delhi (2006)

ISBN 10: 8189652672 ISBN 13: 9788189652678

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About this Item: Vista International Pub, Delhi, 2006. Hardbound. Condition: As New. New. Contents Introduction. Preface. 1. Management information system. 2. Managing and using information. 3. Electronic information services. 4. Enterprise date management. 5. Computer security. 6. Multimedia framework for ubiquitous environments. 7. Technologies for business driven IT management. 8. Marketing information system. 9. Understanding information system research. Bibliography. Index. Information Systems Management (ISM) is the application of information technology to support the major functions and activities of either a private sector business or public sector institution. In the past organisations recognised the importance of managing resources such as labour capital and raw materials. Today it is widely accepted that managing the information resource is very often equally important. ISM supports the process of collection manipulation storage distribution and utilisation of an organisation's information resources. This book provides an introduction to information systems management that readers will find vital to their professional success. It emphasises the digital integration of the firm through enterprise applications and offers vivid examples engaging and interactive exercises and the most up to date information to illustrate the impact of information technology on business. It highlights new applications and technologies to digitally enable business processes for e business and e commerce. It will be an indispensable reference too for students managers and executives who wish to integrate or update information systems in their organisations. 280 pp. Seller Inventory # 61905

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A C Mittal and B S Sharma

Published by Vista International, New Delhi (2006)

ISBN 10: 8189652613 ISBN 13: 9788189652616

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About this Item: Vista International, New Delhi, 2006. Hardbound. Condition: As New. New. Contents Introduction. Preface. 1. Basics of accounting. 2. Cost allocation. 3. Capital budgeting. 4. Foreign Direct Investment. 5. International financial management. 6. Challenges of international financial markets. 7. Managing exchange rates. 8. Management of private financial flows. 9. Monetary and financial stability. 10. Effective financial management. 11. Role of Euro in international economy. Bibliography. Index. Financial management can be defined as the management of the finances of a business/organisation in order to achieve financial objectives taking a commercial business as the most common organisational structure the key objectives of financial management would be to create wealth for the business generate cash and provide an adequate return on investment bearing in mind the risks that the business is taking and the resources invested. This book is designed for those who want to gain a understanding of the fundamental concepts and techniques used in financial management. An underlying premise of the book is that the objective of the firm is to maximise value or wealth. Drawing on a wealth of experience in the academic and professional worlds it discuss how firms can accomplish this objective by making appropriate investment and financing decisions. Bridging the gap between financial theory and practice the book presents fundamental concepts of in an intuitive and nontechnical way and provide numerous practical financial tips to readers. The focus is on modern practices to show the most popular techniques and approaches used by financial managers today. 274 pp. Seller Inventory # 61971

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A C Mittal and B S Sharma

Published by Vista International Pub, New Delhi (2008)

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About this Item: Vista International Pub, New Delhi, 2008. Hardbound. Condition: As New. New. Contents Preface. 1. Introduction. 2. Fault management system. 3. Configuration management. 4. Accounting management. 5. Network performance management. 6. Network security. 7. Network manager. 8. Information modelling and its role. 9. Network management trends and the future. Bibliography. Index. Network management means different things to different people. In some cases it involves a solitary network consultant monitoring network activity with an outdated protocol analyzer. In other cases network involves a distributed database autopolling of network devices and high end workstations generating real time graphical views of network topology changes and traffic. In general network management is a service that employs a variety of tools applications and devices to assist human network managers in monitoring and maintaining networks. This book describes functions common to most network management architectures an protocols. It presents conceptual areas of management and also address specific network management technologies protocols and platforms in detail. The book is an insightful and conscientious effort to present before the readers an erudite book into the field of network management. The book serves well for all the readers. 266 pp. Seller Inventory # 67557

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A C Mittal and B S Sharma

Published by New International Pub, New Delhi (2008)

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About this Item: New International Pub, New Delhi, 2008. Hardbound. Condition: As New. New. Contents Preface. 1. Quality manufacturing. 2. Branding. 3. Performance management. 4. Managing and using information. 5. Advertising process. 6. Net advertising. 7. Asset allocation. 8. Sales management. 9. Customer satisfaction. 10. Concept of modern marketing. 11. Risk assessment. Bibliography. Index. Promotion is one of the four key aspects of the marketing mix. The other three elements are product management pricing and distribution. Promotion involves disseminating information about a product product line brand or company. Promotions bring a service to the attention of potential and current customers. They are best carried out by implementing a promotion plan. The goals of the plan should depend very much on the overall goals and strategies of the organization and the results of the marketing analysis including the positioning statement. This book includes more comprehensive and detailed information about promotion management along with the broader activities of marketing. Although the publication addresses nonprofits the marketing information pertains to for profits as well. 284 pp. Seller Inventory # 67558

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A C Mittal and B S Sharma

Published by Vista International, New Delhi (2008)

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About this Item: Vista International, New Delhi, 2008. Hardbound. Condition: As New. New. Contents Preface. 1. Trends in workforce management. 2. Labour supply trends. 3. Effective employee retention strategies. 4. Organisational culture. 5. Organisational leadership. 6. Market oriented labour management. 7. Employee performance management. 8. Measuring employee performance. 9. Employee motivation. 10. Conflict management. 11. Employee satisfaction. 12. Training and development. Bibliography. Index. This book in the series on corporate management deals with the highly relevant issue of labour management. The book is a conscientious efforts to familiarise the readers with all that entails smooth management over labour unions including technical and financial management recruitment and training negotiations pay working conditions etc. The emphasis is on presenting a through and comprehensive book into what it means to be a labour manager within a context where corporate activities constantly change and maintaining ethical humane objectives is not just desirable but highly necessary. Taking into account current trends and developments the book is a through exploration of this field embarking upon an insightful discussion of the rigmarole of labour management. Relying on case studies and situational examples the book fosters an understanding of the field through a pragmatic approach. The insight and erudition of the book should prove to be a source of great satisfaction to the readers. 292 pp. Seller Inventory # 67559

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A C Mittal and B S Sharma

Published by Vista International, New Delhi (2008)

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About this Item: Vista International, New Delhi, 2008. Hardbound. Condition: As New. New. Contents Preface. 1. Introduction. 2. Computer management. 3. Hardware management. 4. Software management. 5. Data processing systems. 6. Network management. 7. Network monitoring. 8. Data managers. Bibliography. Index. A Database Management System (DBMS) is computer software designed for the purpose of managing databases. Typical examples of DBMSs include oracle DB2 Microsoft access micro soft SQL Server PostgreSQL MySQL and FileMaker. DBMSs are typically used by database administrators in the creation of database systems. This book provides comprehensive and up to date coverage of the fundamentals of database management. It aims to answer questions and provide a fresh architectural perspective to understanding the design usage administration and issues related to interoperability of heterogeneous database systems. It also examines the ability to access information between or among differing types of databases. It is hoped that this book will be a highly useful reference tool for all its readers. 284 pp. Seller Inventory # 67565

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A C Mittal and B S Sharma

Published by Vista International, Delhi (2008)

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About this Item: Vista International, Delhi, 2008. Hardbound. Condition: As New. New. Contents Preface. 1. Introduction. 2. Supervisory skills. 3. Planning. 4. Organisation. 5. Controlling. 6. Staffing. 7. Employee performance. 8. Employee training. 9. Functions. 10. Strategic approach. Bibliography. Index. This book in the series on management is meant to serve as a relevant up to date and insightful manual which tackles the subject of supervisory management. Business and corporate managers today have to face a wide array of issues and duties which range from problems competitors labour unions changing business conditions to government regulatory agencies and public opinion. Supervision herein plays the role of watchguard in the ensuring that actual performance is measured against the standards and the necessary corrections are made. The book delineates the necessary criteria which ensures that supervision is effectively implemented by blending in old age practices with changing current business strategies. The emphasis is on acquainting readers with what makes for a reliable and responsible supervision manager in an evolving highly stressed work environment. 264 pp. Seller Inventory # 67602

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A.C. Mittal and B.S. Sharma

Published by Vista International (2010)

ISBN 10: 9380239327 ISBN 13: 9789380239323

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About this Item: Vista International, 2010. Contents Preface 1 Introduction 2 Increasing human efficiency by imitation 3 Increasing human efficiency by competition 4 Increasing human efficiency by loyalty 5 Increasing human efficiency by concentration 6 Increasing human efficiency by wages 7 Increa 256 pp. Seller Inventory # 81037

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A.C. Mittal and B.S. Sharma

Published by Vista International Pub (2011)

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Destination, Rates & Speeds

About this Item: Vista International Pub, 2011. Contents Preface 1 Introduction 2 Time a key resource -- opportunities and difficulties 3 First steps towards effective time management 4 Getting and staying organized 5 Combating the time wasters 6 First things first 7 Controlling the paperwork 8 Working with other people 9 Final words 10 Procrastination the thief of time 11 Power tools for time management Bibliography IndexThis book aims to help solve the problems of time management for all those working in executive or managerial positions within organisations whether commercial or otherwise and who are charged with getting things done and achieving results It you are in this category even if you have already made strenuous attempts to organize the way you work then you may pick up ideas that will help you achieve moreIf you see your-self as having too much to do if you have too little time in which to do it if coping with the urgent means you never get to all the important things on your list and you would like to be more organized and do not quite know how to go about becoming so then this book is directed at you If your desk is piled with untidy heaps of paper you are constantly subject to interruptions your deadlines are impossible and you despair of ever being able to get your head above water then this book is definitely for youTime management is not optional It is something that everyone who wants to work effectively must consider whether formally or informally Time management strategies are often associated with the recommendation to set goals 240 pp. Seller Inventory # 99877

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A.C. Mittal and B.S. Sharma

Published by Vista International (2010)

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From: Vedams eBooks (P) Ltd (New Delhi, India)

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Destination, Rates & Speeds

About this Item: Vista International, 2010. tables (illustrator). Contents Preface 1 Introduction 2 Project management research 3 Link between men team and organizational learning 4 Project leadership research 5 Project management for intensive innovation-based strategies 6 Profiling the competent project manager 7 Meas 272 pp. Seller Inventory # 81347

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B.S. Sharma and A.C. Mittal

Published by Ankit (2011)

ISBN 10: 8191076527 ISBN 13: 9788191076523

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From: Vedams eBooks (P) Ltd (New Delhi, India)

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Destination, Rates & Speeds

About this Item: Ankit, 2011. tables (illustrator). Contents Preface 1 Criticisms of strategic management 2 Information system and strategic management 3 Newspaper advertising and organization 4 Types and principles of circulation management 5 General and retail advertising 6 Viewpoints of advertising structure 7 Importance of classified advertising 8 Kinds of newspaper promotion Bibliography IndexMany readers in fact have too limited a conception of even the editorial department As a rule the business aspects of publishing are beyond their ken except in a vague and general way For newspapermen and public alike it is important that the newspaper should be viewed as a whole The day is past when the editorial department is sufficient unto itself or when the advertising department can be conducted without regard for the circulation or production departmentsThere are no longer separate watertight compartments in the scheme of newspaper organization and management if indeed there ever really were What has been attempted here is an analysis and appraisal of the functions and workings of the daily newspaper other than editorial jacket 296 pp. Seller Inventory # 97749

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