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Aaker, David A. & Mcloughlin, Damien

Published by John Wiley & Sons (2007)

ISBN 10: 0470059869 ISBN 13: 9780470059869

Used Paperback

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From: Bookbarn International (Bristol, SOM, United Kingdom)

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About this Item: John Wiley & Sons, 2007. Paperback. Condition: Very Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. European edition. Seller Inventory # BBI2827588

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International Edition
International Edition

David A. Aaker, Damien Mcloughlin

ISBN 10: 8126548924 ISBN 13: 9788126548927

Used Soft cover

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From: Wagon Of Deals (Edmonton, AB, Canada)

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About this Item: 2014. Soft cover. Condition: As New. Dust Jacket Condition: As New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # ABECA1669-U

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International Edition
International Edition

Aaker, David A.; McLoughlin, Damien

Published by Wiley

ISBN 10: 0470689757 ISBN 13: 9780470689752

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From: Ben's Book Shop (Wilmington, DE, U.S.A.)

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About this Item: Wiley. PAPERBACK. Condition: New. 0470689757 Paperback. Book Condition: New. This is an International Edition. Brand new. Seller Inventory # INDMKT-9788126548927

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David A. Aaker, Damien Mcloughlin

ISBN 10: 8126548924 ISBN 13: 9788126548927

New Soft cover

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From: Wagon Of Deals (Edmonton, AB, Canada)

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International Edition
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About this Item: 2014. Soft cover. Condition: New. Dust Jacket Condition: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # ABECA1669

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David A. Aaker, Damien Mcloughlin

Published by Wiley India (2014)

ISBN 10: 8126548924 ISBN 13: 9788126548927

Used PB

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About this Item: Wiley India, 2014. PB. Condition: Like New. Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition. Seller Inventory # 433386

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David A. Aaker, Damien Mcloughlin

Published by Wiley India (2014)

ISBN 10: 8126548924 ISBN 13: 9788126548927

New Soft cover

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About this Item: Wiley India, 2014. Soft cover. Condition: New. Seller Inventory # 467643

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David A. Aaker, Damien Mcloughlin

ISBN 10: 8126548924 ISBN 13: 9788126548927

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From: BooksForStudent (West Bloomfield, MI, U.S.A.)

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About this Item: Condition: New. Seller Inventory # 9788126548927NHS

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International Edition
International Edition

Aaker, David A.; McLoughlin, Damien

Published by Wiley

ISBN 10: 0470689757 ISBN 13: 9780470689752

New Softcover

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From: Sunshine Book Store (Wilmington, DE, U.S.A.)

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About this Item: Wiley. Condition: New. 0470689757 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Seller Inventory # AU_9780470689752

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David A. Aaker, Damien McLoughlin

Published by John Wiley & Sons (2007)

ISBN 10: 0470059869 ISBN 13: 9780470059869

Used Paperback

Quantity Available: 1

From: WeBuyBooks (Rossendale, LANCS, United Kingdom)

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About this Item: John Wiley & Sons, 2007. Paperback. Condition: Good. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Seller Inventory # mon0008745939

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International Edition
International Edition

Aaker, David A.; McLoughlin, Damien

Published by Wiley

ISBN 10: 0470689757 ISBN 13: 9780470689752

New Softcover

Quantity Available: > 20

From: Sunshine Book Store (Wilmington, DE, U.S.A.)

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About this Item: Wiley. Condition: New. 0470689757 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Seller Inventory # AU_9788126548927

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International Edition
International Edition

David A. Aaker, Damien Mcloughlin

ISBN 10: 0470689757 ISBN 13: 9780470689752

New Soft cover

Quantity Available: 20

From: Books in my Basket (New Delhi, India)

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About this Item: 2014. Soft cover. Condition: New. International Edition. Book cover and ISBN different from US edition. Territorial Restrictions maybe printed on the book. This is an international edition. Seller Inventory # 495360

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International Edition
International Edition

David A. Aaker, Damien Mcloughlin

ISBN 10: 0470689757 ISBN 13: 9780470689752

New PAPERBACK

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From: Book Arsenal (Delhi, DELHI, India)

Seller Rating: 3-star rating

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About this Item: PAPERBACK. Condition: New. PAPERBACK INTERNATIONAL EDITION Brand New Book. We ship from India. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9days and respond quickly to customer queries. Seller Inventory # 0470689757-ABab

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International Edition
International Edition

Aaker, David A.; McLoughlin, Damien

Published by Wiley

ISBN 10: 0470689757 ISBN 13: 9780470689752

New PAPERBACK

Quantity Available: 10

From: WFL (Holtsville, NY, U.S.A.)

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About this Item: Wiley. PAPERBACK. Condition: New. 0470689757 New ,International Edition , Paperback , Same text as US edition , ISBN /Cover may be different , Ready to ship, Express 5-8 business days ,worldwide delivery. Seller Inventory # INFHRI482

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International Edition
International Edition

Aaker, David A.; McLoughlin, Damien

Published by Wiley (2010)

ISBN 10: 0470689757 ISBN 13: 9780470689752

New Paperback

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From: Wal-Store (Frisco, TX, U.S.A.)

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About this Item: Wiley, 2010. Paperback. Condition: New. Brand New. Softcover/paperback.International Edition. Contents are same as US Edition. Seller Inventory # 0470689757

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International Edition
International Edition

David A. Aaker, Damien Mcloughlin

ISBN 10: 0470689757 ISBN 13: 9780470689752

New Paperback

Quantity Available: 5

From: Book World (New Delhi, DL, India)

Seller Rating: 3-star rating

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About this Item: Paperback. Condition: New. International Edition. FAST DELIVERY International Edition, softcover, we ship all item within 48 hours by DHL/Fedex/Aramex/UPS/USPS for quick delivery. Cover or ISBN might be different from US edition but Contents are same as US Edition, Black and White print, No access code or DVD, buy with confidence, customer satisfaction is our priority. No APO/FPO Address Please. Seller Inventory # pyio#9780470689752

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International Edition
International Edition

David A. Aaker, Damien Mcloughlin

ISBN 10: 0470689757 ISBN 13: 9780470689752

New Paperback

Quantity Available: 5

From: Book World (New Delhi, DL, India)

Seller Rating: 3-star rating

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About this Item: Paperback. Condition: New. International Edition. FAST DELIVERY International Edition, softcover, we ship all item within 48 hours by DHL/Fedex/Aramex/UPS/USPS for quick delivery. Cover or ISBN might be different from US edition but Contents are same as US Edition, Black and White print, No access code or DVD, buy with confidence, customer satisfaction is our priority. No APO/FPO Address Please. Seller Inventory # olpu#9780470689752

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International Edition
International Edition

David A. Aaker, Damien Mcloughlin

ISBN 10: 8126548924 ISBN 13: 9788126548927

New Pb

Quantity Available: 20

From: Quality Books LLC (DELHI, DL, India)

Seller Rating: 2-star rating

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About this Item: Pb. Condition: Brand New. Brand New! Softcover Books , International Edition, Cover & ISBN may be different but Contents are same as US Edition Book. Fast Delivery 4-6 wprking day Only.International Edition. Printing in English language.No CD And Access Code. We Do not Ship APO AND PO BOX. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # EVIIIG4417

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International Edition
International Edition

David A. Aaker , Damien McLoughlin

ISBN 10: 0470689757 ISBN 13: 9780470689752

New Paperback

Quantity Available: 5

From: PRIORITY BOOKS (Springfield, VA, U.S.A.)

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About this Item: Paperback. Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 368 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Seller Inventory # 379478

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International Edition
International Edition

David A. Aaker , Damien McLoughlin

ISBN 10: 0470689757 ISBN 13: 9780470689752

New Paperback

Quantity Available: 1

From: Nick Book House (Fresno, CA, U.S.A.)

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About this Item: Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 25299

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International Edition
International Edition

David A. Aaker, Damien Mcloughlin

ISBN 10: 0470689757 ISBN 13: 9780470689752

New Softcover

Quantity Available: 3

From: Unique Bookseller (Delhi, India)

Seller Rating: 5-star rating

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About this Item: Softcover. Condition: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Seller Inventory # UBS02461

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David A. Aaker, Damien Mcloughlin

Used

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: "The new edition text is a mainstream text suitable for all business students studying strategy and marketing courses. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the use of examples and vignettes. For the new edition, new examples have been employed to drive the global ambition. Seller Inventory # WILEY-9788126548927

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David A. Aaker, Damien Mcloughlin

Published by Wiley India (2014)

ISBN 10: 8126548924 ISBN 13: 9788126548927

New Paperback

Quantity Available: 20

From: BookVistas (New Delhi, DELHI, India)

Seller Rating: 3-star rating

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About this Item: Wiley India, 2014. Paperback. Condition: New. Seller Inventory # Adhya-9788126548927

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International Edition
International Edition

DAMIEN MCLOUGHLIN DAVID A. AAKER

ISBN 10: 0470689757 ISBN 13: 9780470689752

New

Quantity Available: 5

From: firstbookstore (New Delhi, India)

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About this Item: Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AIND-40906

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David A. Aaker, Damien Mcloughlin

Used

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: "The new edition text is a mainstream text suitable for all business students studying strategy and marketing courses. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the use of examples and vignettes. For the new edition, new examples have been employed to drive the global ambition. Seller Inventory # WILEY-9788126548927

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David A. Aaker, Damien Mcloughlin

Published by Wiley India (2014)

ISBN 10: 8126548924 ISBN 13: 9788126548927

New Paperback

Quantity Available: 20

From: A - Z Books (New Delhi, DELHI, India)

Seller Rating: 3-star rating

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About this Item: Wiley India, 2014. Paperback. Condition: New. Seller Inventory # Adhya-9788126548927

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International Edition
International Edition

DAMIEN MCLOUGHLIN DAVID A. AAKER

ISBN 10: 0470689757 ISBN 13: 9780470689752

New

Quantity Available: 8

From: Bookshub (Karol Bagh, India)

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About this Item: Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-FEB-130559

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International Edition
International Edition

DAMIEN MCLOUGHLIN DAVID A. AAKER

ISBN 10: 8126548924 ISBN 13: 9788126548927

New

Quantity Available: 8

From: Bookshub (Karol Bagh, India)

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About this Item: Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-BOOK-130559

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International Edition
International Edition

DAMIEN MCLOUGHLIN DAVID A. AAKER

ISBN 10: 0470689757 ISBN 13: 9780470689752

New

Quantity Available: 8

From: EBOOKSTORE2010 (New Delhi, ND, India)

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About this Item: Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Seller Inventory # SHUB130559

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Damien Mcloughlin,David A. Aaker

Published by Wiley India Pvt. Ltd (2014)

ISBN 10: 8126548924 ISBN 13: 9788126548927

New Softcover

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Wiley India Pvt. Ltd, 2014. Softcover. Condition: New. The new edition text is a mainstream text suitable for all business students studying strategy and marketing courses. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the use of examples and vignettes. For the new edition, new examples have been employed to drive the global ambition.Chapter 1 Strategic Market Management: An Introduction and Overview What Is a Business Strategy? Strategic Market Management Marketing and its Role in Strategy Part I Strategic Analysis Chapter 2 External and Customer Analysis External Analysis The Scope of Customer Analysis Segmentation Customer Motivations Unmet Needs Chapter 3 Competitor Analysis Identifying Competitors -- Customer-Based Approaches Identifying Competitors -- Strategic Groups Potential Competitors Competitor Analysis -- Understanding Competitors Competitor Strengths and Weaknesses Obtaining Information on Competitors Chapter 4 Market / Submarket Analysis Dimensions of a Market / Submarket Analysis Emerging Submarkets Actual and Potential Market or Submarket Size Market and Submarket Growth Market and Submarket Profitability Analysis Cost Structure Distribution Systems Market Trends Key Success Factors Risks in High-Growth Markets Chapter 5 Environmental Analysis and Strategic Uncertainty Technology Trends Consumer Trends Government/Economic Trends Dealing with Strategic Uncertainty Impact Analysis -- Assessing the Impact of Strategic Uncertainties Scenario Analysis Chapter 6 Internal Analysis Financial Analysis -- Sales and Profitability Performance Measurement -- Beyond Profitability Strengths and Weaknesses Threats and Opportunities From Analysis to Strategy Cases for the End of Part I Case 1 -- Understanding and Working with Industry Trends The Future of Newspapers Case 2 -- Evaluating and Assessing the Implications of a New Business Model Spotify -- Identifying a New Value Proposition Case 3 -- Competing Against Industry Giants Competing Against Tesco Part II Creating, Adapting and Implementing Strategy Chapter 7 Creating Advantage, Synergy and Commitment versus Opportunism versus Adaptability The Sustainable Competitive Advantage The Role of Synergy Strategic Commitment, Opportunism and Adaptability Chapter 8 Alternative Value Propositions Business Strategy Challenges Alternative Value Propositions Superior Quality Value Chapter 9 Building and Managing Brand Equity Brand Awareness Brand Loyalty Brand Associations Brand Identity Chapter 10 Energizing the Business Innovating the Offering Energize the Brand and Marketing Increasing the Usage of Existing Customers Chapter 11 Leveraging the Business Which Assets and Competences Can Be Leveraged? Brand Extensions Expanding the Scope of the Offering New Markets Evaluating Business Leverage Options The Mirage of Synergy Chapter 12 Creating New Businesses The New Business The Innovator`s Advantage Managing Category Perceptions Creating New Business Arenas From Ideas to Market Chapter 13 Global Strategies Motivations Underlying Global Strategies Standardization Versus Customization Expanding the Global Footprint Strategic Alliances Global Marketing Management Chapter 14 Setting Priorities for Businesses and Brands -- the Exit, Milk and Consolidate Options The Business Portfolio Divestment or Liquidation The Milk Strategy Prioritizing and Trimming the Brand Portfolio Chapter 15 From Silos to Synergy -- Harnessing the Organization Silo-Driven Problems -- The Case of Marketing Addressing the Silo Marketing Issues -- Challenges and Solutions Organizational Levers and Their Link to Strategy Structure Systems People Culture A Recap of Strategic Marketing Management Cases for the End of Part II Case 1 -- Strategic Positioning Alltech FEI World Equestri Printed Pages: 368. Seller Inventory # 86325

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International Edition
International Edition

DAMIEN MCLOUGHLIN DAVID A. AAKER

ISBN 10: 0470689757 ISBN 13: 9780470689752

New Softcover

Quantity Available: 5

From: Romtrade Corp. (STERLING HEIGHTS, MI, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUSBNEW-40906

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Results (1 - 30) of 64