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Greg M Allenby, Cram101 Textbook Reviews

Published by CRAM101, United States (2012)

ISBN 10: 1467271276 ISBN 13: 9781467271271

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About this Item: CRAM101, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780470863671. This item is printed on demand. Seller Inventory # AAV9781467271271

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Greg M Allenby, Cram101 Textbook Reviews

Published by CRAM101, United States (2012)

ISBN 10: 1467271276 ISBN 13: 9781467271271

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About this Item: CRAM101, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780470863671. This item is printed on demand. Seller Inventory # AAV9781467271271

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Greg M Allenby

Published by Cram101 (2012)

ISBN 10: 1467271276 ISBN 13: 9781467271271

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About this Item: Cram101, 2012. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9781467271271

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Cram101 Textbook Reviews; Greg M. Allenby

Published by Cram101 (2012)

ISBN 10: 1467271276 ISBN 13: 9781467271271

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About this Item: Cram101, 2012. Condition: New. This item is printed on demand for shipment within 3 working days. Seller Inventory # GM9781467271271

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Greg M. Allenby

Published by Academic Internet Publishers

ISBN 10: 1467271276 ISBN 13: 9781467271271

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About this Item: Academic Internet Publishers. Paperback. Condition: New. This item is printed on demand. 194 pages. Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests This item ships from La Vergne,TN. Paperback. Seller Inventory # 9781467271271

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McCulloch, Rob, Allenby, Greg M., Rossi, Peter E.

Published by Wiley (2005)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: Wiley, 2005. Hardcover. Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. May include supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0001081577

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Peter E. Rossi, Greg M. Allenby, Rob McCulloch

Published by John Wiley and Sons Ltd, United Kingdom (2006)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: John Wiley and Sons Ltd, United Kingdom, 2006. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods. Written by the leading experts in the field, this unique book: Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models.Provides a self-contained introduction to Bayesian methods.Includes case studies drawn from the authors recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems.Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book s website hosts datasets and R code for the case studies. Bayesian Statistics and Marketing provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike. Seller Inventory # AAH9780470863671

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Rob McCulloch, Greg M. Allenby, Peter E. Rossi

Published by John Wiley and Sons Ltd, United States (2006)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: John Wiley and Sons Ltd, United States, 2006. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods. Written by the leading experts in the field, this unique book:* Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models.* Provides a self-contained introduction to Bayesian methods.*Includes case studies drawn from the authors' recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems.* Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book's website hosts datasets and R code for the case studies.Bayesian Statistics and Marketing provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike. Seller Inventory # AAH9780470863671

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Peter E. Rossi (author), Greg M. Allenby (author), Rob McCulloch (author)

Published by John Wiley 2005-10-28, Chichester (2005)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: John Wiley 2005-10-28, Chichester, 2005. hardback. Condition: New. Seller Inventory # 9780470863671

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Peter E. Rossi; Greg M. Allenby; Rob McCulloch

Published by Wiley (2006)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: Wiley, 2006. Hardcover. Condition: Used: Good. Seller Inventory # SONG0470863676

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Peter E. Rossi; Greg M. Allenby; Rob McCulloch

Published by Wiley (2005)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: Wiley, 2005. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0470863676-2-4

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McCulloch, Rob, Allenby, Greg M., Rossi, Peter E.

Published by Wiley (2005)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: Wiley, 2005. Hardcover. Condition: Acceptable. Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0001521758

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Greg M Allenby, Greg M Allenby (Editor)

Published by World Scientific Publishing Company (2010)

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: World Scientific Publishing Company, 2010. Hardcover. Condition: New. Seller Inventory # DADAX9814287059

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Greg M Allenby

Published by World Scientific Publishing Company (2010)

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: World Scientific Publishing Company, 2010. Hardcover. Condition: Used: Good. Seller Inventory # SONG9814287059

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Allenby, Greg M.

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: 2010. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # TL-9789814287050

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Peter E. Rossi; Greg M. Allenby; Rob McCulloch

Published by Wiley (2005)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: Wiley, 2005. Condition: New. book. Seller Inventory # M0470863676

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Rossi, Peter E./ Allenby, Greg M./ McCulloch, Robert

Published by John Wiley & Sons Inc (2005)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: John Wiley & Sons Inc, 2005. Hardcover. Condition: Brand New. 1st edition. 348 pages. 9.75x6.75x1.00 inches. In Stock. Seller Inventory # __0470863676

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Published by World Scientific Pub Co Inc (2010)

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: World Scientific Pub Co Inc, 2010. Condition: New. book. Seller Inventory # M9814287059

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Peter E. Rossi,Greg M. Allenby,Robert McCulloch

Published by WileyBlackwell 2005-10-28 (2005)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: WileyBlackwell 2005-10-28, 2005. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 3-4 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-WLY-00017102

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Greg M. Allenby

Published by World Scientific Publishing Co Pte Ltd (2009)

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: World Scientific Publishing Co Pte Ltd, 2009. HRD. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # CA-9789814287050

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Peter Rossi, Greg Allenby, Rob McCulloch

Published by John Wiley & Sons (2005)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: John Wiley & Sons, 2005. Gebundene Ausgabe. Condition: Neu. Neu Neuware, auf Lager, Sofortversand - 368 pp. Seller Inventory # INF1000287969

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Rossi, Peter E., Allenby, Greg M., McCul

Published by Wiley (2005)

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: Wiley, 2005. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB0470863676

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Greg Allenby

Published by World Scientific Publishing Co Pte Ltd

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: World Scientific Publishing Co Pte Ltd. Hardback. Condition: new. BRAND NEW, Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg, Greg Allenby, Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled 'Early Bob', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled 'Statistical Bob'. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled 'Promotional Bob', and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled 'Big Bob', describes Robert's contribution to and impact on marketing practice. The fifth part is titled 'Direct Bob', and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled 'Micro-Macro Bob', is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling. Seller Inventory # B9789814287050

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Allenby Greg M.

Published by World Scientific Publishing Company, Incorporated

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: World Scientific Publishing Company, Incorporated. Condition: New. pp. 332. Seller Inventory # 6432291

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Allenby Greg M,Greg Allenby

Published by World Scientific Publishing 2010-06-21 (2010)

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: World Scientific Publishing 2010-06-21, 2010. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 3-4 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-MAR-00026534

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Allenby, Greg

Published by World Scientific Pub Co Inc (2010)

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: World Scientific Pub Co Inc, 2010. Hardcover. Condition: Brand New. 400 pages. 10.00x6.75x1.00 inches. In Stock. Seller Inventory # __9814287059

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Rossi, Peter E.; Allenby, Greg M.; McCulloch, Rob

Published by Wiley

ISBN 10: 0470863676 ISBN 13: 9780470863671

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About this Item: Wiley. Hardcover. Condition: New. 0470863676 New Condition. Seller Inventory # NEW7.0181177

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Greg M Allenby

Published by World Scientific Publishing Company (2010)

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: World Scientific Publishing Company, 2010. Hardcover. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 9814287059

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Greg M Allenby

Published by World Scientific Publishing Company (2010)

ISBN 10: 9814287059 ISBN 13: 9789814287050

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About this Item: World Scientific Publishing Company, 2010. Hardcover. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 9814287059n

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Results (1 - 29) of 29