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Amit Mookerjee,Del. I Hawkins,David L. Mothersbaugh

Published by McGraw Hill Education (2014)

ISBN 10: 9351344797 ISBN 13: 9789351344797

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From: BookVistas (New Delhi, DELHI, India)

Seller Rating: 4-star rating

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About this Item: McGraw Hill Education, 2014. Softcover. Condition: New. 5th or later edition. Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. Contents: PART I Overview 1. Introduction to Corporate Finance 2. Financial Statements and Cash Flow 3. Financial Statements Analysis and Financial Models PART II Valuation and Capital Budgeting 4. Discounted Cash Flow Valuation 5. Net Present Value and Other Investment Rules 6. Making Capital Investment Decisions 7. Risk Analysis, Real Options, and Capital Budgeting 8. Interest Rates and Bond Valuation 9. Stock Valuation PART III Risk 10. Risk and Return: Lessons from Market History 11. Return and Risk: The Capital Asset Pricing Model (CAPM) 12. An Alternative View of Risk and Return: The Arbitrage Pricing Theory 13. Risk, Cost of Capital, and Valuation PART IV Capital Structure and Dividend Policy 14. Efficient Capital Markets and Behavioural Challenges 15. Long-Term Financing: An Introduction 16. Capital Structure: Basic Concepts 17. Capital Structure: Limits to the Use of Debt 18. Valuation and Capital Budgeting for the Levered Firm 19. Dividends and Other Payouts PART V Long-Term Financing 20. Raising Capital 21. Leasing PART VI Options, Futures, and Corporate Finance 22. Options and Corporate Finance 23. Options and Corporate Finance: Extensions and Applications 24. Warrants and Convertibles 25. Derivatives and Hedging Risk PART VII Short-Term Finance 26. Short-Term Finance and Planning 27. Cash Management 28. Credit and Inventory Management PART VIII Special Topics 29. Mergers, Acquisitions and Divestitures 30. Financial Distress 31. International Corporate Finance Printed Pages: 0. Seller Inventory # 85645

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Amit Mookerjee,Del. I Hawkins,David L. Mothersbaugh

Published by McGraw Hill Education (2014)

ISBN 10: 9351344797 ISBN 13: 9789351344797

Softcover
New

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

Seller Rating: 3-star rating

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Price: US$ 18.75
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Shipping: US$ 6.24
From India to U.S.A.

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About this Item: McGraw Hill Education, 2014. Softcover. Condition: New. 5th or later edition. Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. Contents: PART I Overview 1. Introduction to Corporate Finance 2. Financial Statements and Cash Flow 3. Financial Statements Analysis and Financial Models PART II Valuation and Capital Budgeting 4. Discounted Cash Flow Valuation 5. Net Present Value and Other Investment Rules 6. Making Capital Investment Decisions 7. Risk Analysis, Real Options, and Capital Budgeting 8. Interest Rates and Bond Valuation 9. Stock Valuation PART III Risk 10. Risk and Return: Lessons from Market History 11. Return and Risk: The Capital Asset Pricing Model (CAPM) 12. An Alternative View of Risk and Return: The Arbitrage Pricing Theory 13. Risk, Cost of Capital, and Valuation PART IV Capital Structure and Dividend Policy 14. Efficient Capital Markets and Behavioural Challenges 15. Long-Term Financing: An Introduction 16. Capital Structure: Basic Concepts 17. Capital Structure: Limits to the Use of Debt 18. Valuation and Capital Budgeting for the Levered Firm 19. Dividends and Other Payouts PART V Long-Term Financing 20. Raising Capital 21. Leasing PART VI Options, Futures, and Corporate Finance 22. Options and Corporate Finance 23. Options and Corporate Finance: Extensions and Applications 24. Warrants and Convertibles 25. Derivatives and Hedging Risk PART VII Short-Term Finance 26. Short-Term Finance and Planning 27. Cash Management 28. Credit and Inventory Management PART VIII Special Topics 29. Mergers, Acquisitions and Divestitures 30. Financial Distress 31. International Corporate Finance Printed Pages: 0. Seller Inventory # 85645

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Amit Mookerjee,Del. I Hawkins,David L. Mothersbaugh

Published by McGraw Hill Education (2014)

Softcover
New

Quantity Available: > 20

From: Sanctum Books (New Delhi, DELHI, India)

Seller Rating: 4-star rating

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Price: US$ 28.13
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About this Item: McGraw Hill Education, 2014. Softcover. Condition: New. 5th or later edition. Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. Contents: PART I Overview 1. Introduction to Corporate Finance 2. Financial Statements and Cash Flow 3. Financial Statements Analysis and Financial Models PART II Valuation and Capital Budgeting 4. Discounted Cash Flow Valuation 5. Net Present Value and Other Investment Rules 6. Making Capital Investment Decisions 7. Risk Analysis, Real Options, and Capital Budgeting 8. Interest Rates and Bond Valuation 9. Stock Valuation PART III Risk 10. Risk and Return: Lessons from Market History 11. Return and Risk: The Capital Asset Pricing Model (CAPM) 12. An Alternative View of Risk and Return: The Arbitrage Pricing Theory 13. Risk, Cost of Capital, and Valuation PART IV Capital Structure and Dividend Policy 14. Efficient Capital Markets and Behavioural Challenges 15. Long-Term Financing: An Introduction 16. Capital Structure: Basic Concepts 17. Capital Structure: Limits to the Use of Debt 18. Valuation and Capital Budgeting for the Levered Firm 19. Dividends and Other Payouts PART V Long-Term Financing 20. Raising Capital 21. Leasing PART VI Options, Futures, and Corporate Finance 22. Options and Corporate Finance 23. Options and Corporate Finance: Extensions and Applications 24. Warrants and Convertibles 25. Derivatives and Hedging Risk PART VII Short-Term Finance 26. Short-Term Finance and Planning 27. Cash Management 28. Credit and Inventory Management PART VIII Special Topics 29. Mergers, Acquisitions and Divestitures 30. Financial Distress 31. International Corporate Finance Printed Pages: 0. Seller Inventory # 85645

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