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Murguan Annamulai

Published by Kalpaz Publications

ISBN 10: 8178359758 ISBN 13: 9788178359755

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From: Majestic Books (London, ,, United Kingdom)

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About this Item: Kalpaz Publications. Condition: New. pp. 391. Seller Inventory # 53972485

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Annamulai Murguan

ISBN 10: 8178359758 ISBN 13: 9788178359755

Hardcover
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From: Gyan Books Pvt. Ltd. (Delhi, India)

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About this Item: 2013. Hardcover. Condition: New. 400 This is a practical book, but it is not a "how-to" book. Instead, it deals with the What, When, and why; to do PR in an effective way. Tourism and Public Relations are discussed under five main headings. Tourism concepts, Public Relations and Code of Ethics, Public Relations in Government, Marketing Public Relations and PR and Tourism. Chapter I on the Tourism Concepts presents tourism alike as purposeful and as a discipline. It shows first where and how about the tourism concepts and fundamentals. It then discusses about tourism as a viable business or services. Chapter II focuses on the PR and Code of ethics that is important to the today and tomorrow. It deals with various models, principles and ethics. Chapter III Public Relations in Government highlights about PR skills and how to develop media programmes and maintain media relationships. And finally, Chapter IV PR and Tourism talks to tapping the tourism potential with effective communication and PR. The potential the country has for tourism is simply huge. But can we leverage on our strengths and build a national brand to emerge as one of the top tourist destinations in the world by PR. About The Author:- Dr. Annamalai Murugan in Assistant Professor at Department of Tourism and Travel Management, Tagore (Government) Arts College, Puducherry. Contents:- Contents, Preface, Introduction, PART I : TOURISM AND TRAVEL, Tourism, Introduction to Tourism • Travel and Tourism as an Integrated, Discipline • Integrated Model of Tourism and its Major, Components • History of Tourism • Trend of Tourism, Development • The Meaning of ‘Travel’, ‘Tourism’ and, ‘Tourist’ • World Tourism Organization’s Definitions of, ‘Tourist’ • Summary, Concerns and Needs of Tourists, Main Concerns of Tourists • Physical Challenge/ Travelers/, Travelers with Disabilities • How to Provide Quality Service to, Satisfy Customers’ (tourists) Needs? • Customer Reception •, Travel Products • Tourist Destination • Historic Attractions •, Religious Attractions • Special Events and Festivals • Leisure, Amusement and Sports, Forms of Tourism, Leisure / Holiday Tourism • Sight Seeing • Business Tourism •, Cultural Tourism • Eco-tourism • Study Tourism • Religious, Pilgrimage • Health Tourism • Visiting Friends and Relatives, (VFR) • Sports Tourism • Classification of Tourists (typologies, of tourists) • Plog’s Classification, Travel Motivations, The Motivation Process • Typologies and Researches on Travel, Motivation • Plog’s Theory • Near-Allocentric Motivations •, Maslow – "Hierarchy of Needs" • Interpretation of Maslow’s, Tourism and Public Relations, Theory in the context of Tourism Activity • Common Travel, Motivations • Hudman’s Motivators of Travel • Krippendorf: , Reasons for Travel • Nickerson’s Travel Motivations • The, Push-and Pull Theory • Pull factors • The Motivation-, Opportunity-Ability Approach to Tourism • Motivation •, Opportunities • Abilities, Travel Personality and General Personality Theories, Travel Personality • General Personality • Linking it All Together, • Question for discussion: • Case Study: • Questions for, discussion, Tourists Flows, The Concept of Tourist Flows • The Transit Route Region •, Micro Factors influencing Patterns of Tourist Flows • Macro, Factors Influencing Patterns of Tourist Flows • Personal Factors, • Other Factors • Ways of Measuring Tourist Flows • Statistics, of Volume • Statistics of Tourist Characteristics • Statistics of, Expenditure • Why Is It Important to Measure Tourist Flow?, Different Sectors of the Travel and Tourism Industry, Accommodation • Types of Hotels • Transportation • Road, Transport • Rail Transport • Intermediaries • Definition of Travel, Agency • Tourism and the Structure of the Tourism Industry •, Types of Intermediaries • The Role and Function of Travel, Agencies • Providing one-stop travel products • It is the most, important retail channel for travel products • Facilitating, customers’ tourism activities and promoting the developmen. Seller Inventory # 9788178359755

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Annamulai Murguan

Published by Kalpaz Publications, New Delhi (2013)

ISBN 10: 8178359758 ISBN 13: 9788178359755

Hardcover
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From: Books in my Basket (New Delhi, India)

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About this Item: Kalpaz Publications, New Delhi, 2013. Hardcover. Condition: New. Seller Inventory # 244949

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Annamulai Murguan

ISBN 10: 8178359758 ISBN 13: 9788178359755

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From: University Bookstore (DELHI, DELHI, India)

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About this Item: Condition: New. This is Brand NEW. Seller Inventory # Gyaan-21032018-3201

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Annamulai Murguan

Published by Kalpaz Publications/Gyan Books Pvt Ltd. (2013)

ISBN 10: 8178359758 ISBN 13: 9788178359755

Hardcover
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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Kalpaz Publications/Gyan Books Pvt Ltd., 2013. Hardcover. Condition: New. This is a practical book, but it is not a ?how-to? book. Instead, it deals with the What, When, and why; to do PR in an effective way. Tourism and Public Relations are discussed under five main headings. Tourism concepts, Public Relations and Code of Ethics, Public Relations in Government, Marketing Public Relations and PR and Tourism. Chapter I on the Tourism Concepts presents tourism alike as purposeful and as a discipline. It shows first where and how about the tourism concepts and fundamentals. It then discusses about tourism as a viable business or services. Chapter II focuses on the PR and Code of ethics that is important to the today and tomorrow. It deals with various models, principles and ethics. Chapter III Public Relations in Government highlights about PR skills and how to develop media programmes and maintain media relationships. And finally, Chapter IV PR and Tourism talks to tapping the tourism potential with effective communication and PR. The potential the country has for tourism is simply huge. But can we leverage on our strengths and build a national brand to emerge as one of the top tourist destinations in the world by PR. Printed Pages: 400. Seller Inventory # 73714

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Annamulai Murguan

Published by Gyan Books (P) Ltd. (2013)

ISBN 10: 8178359758 ISBN 13: 9788178359755

Hardcover
New

Quantity Available: > 20

From: BookVistas (New Delhi, DELHI, India)

Seller Rating: 3-star rating

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Price: US$ 30.00
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About this Item: Gyan Books (P) Ltd., 2013. Hardcover. Condition: New. Seller Inventory # GB-9788178359755

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Results (1 - 6) of 6