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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

ISBN 10: 8171568114 ISBN 13: 9788171568116

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and administration. While matter has been drawn from authentic and standard works of Indian and Western scholars, it has been narrated in a lucid manner, free from technical jargon. Data have been given to support statements. Tables, Figures and Charts have been used to illustrate complex subjects. In writing this book, while the senior author has widely utilised his experience in multinational corporations, the junior authoress has utilised her vast knowledge of psychology to make this book an ideal guide, both in theory and practice. It is a text-book for the students and reference book for the teachers. Printed Pages: 312. Seller Inventory # 38013

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

ISBN 10: 8171568122 ISBN 13: 9788171568123

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and administration. While matter has been drawn from authentic and standard works of Indian and Western scholars, it has been narrated in a lucid manner, free from technical jargon. Data have been given to support statements. Tables, Figures and Charts have been used to illustrate complex subjects. In writing this book, while the senior author has widely utilised his experience in multinational corporations, the junior authoress has utilised her vast knowledge of psychology to make this book an ideal guide, both in theory and practice. It is a text-book for the students and reference book for the teachers. Printed Pages: 344. Seller Inventory # 38017

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

ISBN 10: 8171569609 ISBN 13: 9788171569601

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and administration. While matter has been drawn from authentic and standard works of Indian and Western scholars, it has been narrated in a lucid manner, free from technical jargon. Data have been given to support statements. Tables, Figures and Charts have been used to illustrate complex subjects. In writing this book, while the senior author has widely utilised his experience in multinational corporations, the junior authoress has utilised her vast knowledge of psychology to make this book an ideal guide, both in theory and practice. It is a text-book for the students and reference book for the teachers. Printed Pages: 352. Seller Inventory # 38021

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

ISBN 10: 8171568114 ISBN 13: 9788171568116

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and administration. While matter has been drawn from authentic and standard works of Indian and Western scholars, it has been narrated in a lucid manner, free from technical jargon. Data have been given to support statements. Tables, Figures and Charts have been used to illustrate complex subjects. In writing this book, while the senior author has widely utilised his experience in multinational corporations, the junior authoress has utilised her vast knowledge of psychology to make this book an ideal guide, both in theory and practice. It is a text-book for the students and reference book for the teachers. Printed Pages: 312. Seller Inventory # 38013

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

ISBN 10: 8171568122 ISBN 13: 9788171568123

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and administration. While matter has been drawn from authentic and standard works of Indian and Western scholars, it has been narrated in a lucid manner, free from technical jargon. Data have been given to support statements. Tables, Figures and Charts have been used to illustrate complex subjects. In writing this book, while the senior author has widely utilised his experience in multinational corporations, the junior authoress has utilised her vast knowledge of psychology to make this book an ideal guide, both in theory and practice. It is a text-book for the students and reference book for the teachers. Printed Pages: 344. Seller Inventory # 38017

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

ISBN 10: 8171569609 ISBN 13: 9788171569601

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and administration. While matter has been drawn from authentic and standard works of Indian and Western scholars, it has been narrated in a lucid manner, free from technical jargon. Data have been given to support statements. Tables, Figures and Charts have been used to illustrate complex subjects. In writing this book, while the senior author has widely utilised his experience in multinational corporations, the junior authoress has utilised her vast knowledge of psychology to make this book an ideal guide, both in theory and practice. It is a text-book for the students and reference book for the teachers. Printed Pages: 352. Seller Inventory # 38021

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Sharma Rachana Kumar Arun

Published by Atlantic Publishers and Distributors

ISBN 10: 8171567312 ISBN 13: 9788171567317

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About this Item: Atlantic Publishers and Distributors. Condition: New. pp. 576. Seller Inventory # 7789438

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Sharma Rachana Kumar Arun

Published by Atlantic Publishers and Distributors

ISBN 10: 8171567207 ISBN 13: 9788171567201

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About this Item: Atlantic Publishers and Distributors. Condition: New. pp. 950. Seller Inventory # 7770661

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (1998)

ISBN 10: 8171567606 ISBN 13: 9788171567607

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 1998. Hardcover. Condition: New. Planned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the papers entitled Managerial Economics or Business Economics. In presenting the subject matter, the authors have everywhere drawn from Indian examples, used simple language, narrated through analytic style, using central, side and running headings, utilised latest books on the subject and given, at the end of each chapter, questions for exercise actually asked at university examinations. Thus, no stones have been left unturned to make it an ideal book needed on the desk of every serious student of the subject. Printed Pages: 490. Seller Inventory # 37394

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (1998)

ISBN 10: 8171567312 ISBN 13: 9788171567317

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 1998. Hardcover. Condition: New. Printed Pages: 576. Seller Inventory # 38203

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (1998)

ISBN 10: 8171567274 ISBN 13: 9788171567270

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 1998. Hardcover. Condition: New. This book, as the title suggests, covers all the topics prescribed by various Universities and Management Institutions on Marketing Management and Sales Management. With data gathered from latest publications on the subject, material drawn from standard textbooks, narration in simple language, analytic presentation using central, side and running headings, examples drawn from Indian context and actual examination questions at the end of each chapter, this book has been designed as an ideal textbook for the student and a reference work for the teacher of the subject.1. Market and Marketing 2. Modern Concept of Marketing 3. Marketing Organisation 4. The Marketing System and Marketing Process 5. Marketing Planning 6. Marketing Programme, Marketing Mix and Strategies 7. Marketing Management 8. Marketing Decision and Environment 9. Responsibilities of the Marketing Manager 1. Marketing Research 11. Market Segmentation 12. Marketing Information System 13. Buyer (Consumer) Behaviour and Buying Motives 14. Market Measurement, Sales Forecasting and Sales Budget 15. The Product, Product Mix and Product Cycle 16. Product Planning and Development 17. Product Identification 18. Pricing Policies and Strategies 19. Pricing Decisions 2. Channels of Distribution 21. Physical Distribution 22. The Wholesaler 23. Retail Distribution 24. Cooperative Marketing 25. Sales Policies 26. Promotion of Marketing Communication 27. Advertising 28. Advertising Agency 29. Personal Selling (Salesmanship) 3. Sales Management 31. Sales Territory, Sales Quotas and Sales Analysis 32. Evaluating Marketing Performance 33. Marketing Control and Marketing Audit 34. Agricultural Marketing in India 35. Commodity/Produce Exchanges 36. Stock Exchanges 37. Market Risks and Insurance 38. Transportation 39. Storage and Warehousing 4. State Trading and Marketing 41. Regulated Markets 42. Money Market Trends and Development in India 43. International Marketing Bibliography Printed Pages: 548. Seller Inventory # 92583

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (1998)

ISBN 10: 8171567606 ISBN 13: 9788171567607

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 1998. Hardcover. Condition: New. Planned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the papers entitled Managerial Economics or Business Economics. In presenting the subject matter, the authors have everywhere drawn from Indian examples, used simple language, narrated through analytic style, using central, side and running headings, utilised latest books on the subject and given, at the end of each chapter, questions for exercise actually asked at university examinations. Thus, no stones have been left unturned to make it an ideal book needed on the desk of every serious student of the subject. Printed Pages: 490. Seller Inventory # 37394

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (1998)

ISBN 10: 8171567312 ISBN 13: 9788171567317

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 1998. Hardcover. Condition: New. Printed Pages: 576. Seller Inventory # 38203

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (1998)

ISBN 10: 8171567274 ISBN 13: 9788171567270

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 1998. Hardcover. Condition: New. This book, as the title suggests, covers all the topics prescribed by various Universities and Management Institutions on Marketing Management and Sales Management. With data gathered from latest publications on the subject, material drawn from standard textbooks, narration in simple language, analytic presentation using central, side and running headings, examples drawn from Indian context and actual examination questions at the end of each chapter, this book has been designed as an ideal textbook for the student and a reference work for the teacher of the subject.1. Market and Marketing 2. Modern Concept of Marketing 3. Marketing Organisation 4. The Marketing System and Marketing Process 5. Marketing Planning 6. Marketing Programme, Marketing Mix and Strategies 7. Marketing Management 8. Marketing Decision and Environment 9. Responsibilities of the Marketing Manager 1. Marketing Research 11. Market Segmentation 12. Marketing Information System 13. Buyer (Consumer) Behaviour and Buying Motives 14. Market Measurement, Sales Forecasting and Sales Budget 15. The Product, Product Mix and Product Cycle 16. Product Planning and Development 17. Product Identification 18. Pricing Policies and Strategies 19. Pricing Decisions 2. Channels of Distribution 21. Physical Distribution 22. The Wholesaler 23. Retail Distribution 24. Cooperative Marketing 25. Sales Policies 26. Promotion of Marketing Communication 27. Advertising 28. Advertising Agency 29. Personal Selling (Salesmanship) 3. Sales Management 31. Sales Territory, Sales Quotas and Sales Analysis 32. Evaluating Marketing Performance 33. Marketing Control and Marketing Audit 34. Agricultural Marketing in India 35. Commodity/Produce Exchanges 36. Stock Exchanges 37. Market Risks and Insurance 38. Transportation 39. Storage and Warehousing 4. State Trading and Marketing 41. Regulated Markets 42. Money Market Trends and Development in India 43. International Marketing Bibliography Printed Pages: 548. Seller Inventory # 92583

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and administration. While matter has been drawn from authentic and standard works of Indian and Western scholars, it has been narrated in a lucid manner, free from technical jargon. Data have been given to support statements. Tables, Figures and Charts have been used to illustrate complex subjects. In writing this book, while the senior author has widely utilised his experience in multinational corporations, the junior authoress has utilised her vast knowledge of psychology to make this book an ideal guide, both in theory and practice. It is a text-book for the students and reference book for the teachers. Printed Pages: 312. Seller Inventory # 38013

More information about this seller | Contact this seller 15.

Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and administration. While matter has been drawn from authentic and standard works of Indian and Western scholars, it has been narrated in a lucid manner, free from technical jargon. Data have been given to support statements. Tables, Figures and Charts have been used to illustrate complex subjects. In writing this book, while the senior author has widely utilised his experience in multinational corporations, the junior authoress has utilised her vast knowledge of psychology to make this book an ideal guide, both in theory and practice. It is a text-book for the students and reference book for the teachers. Printed Pages: 344. Seller Inventory # 38017

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and administration. While matter has been drawn from authentic and standard works of Indian and Western scholars, it has been narrated in a lucid manner, free from technical jargon. Data have been given to support statements. Tables, Figures and Charts have been used to illustrate complex subjects. In writing this book, while the senior author has widely utilised his experience in multinational corporations, the junior authoress has utilised her vast knowledge of psychology to make this book an ideal guide, both in theory and practice. It is a text-book for the students and reference book for the teachers. Printed Pages: 352. Seller Inventory # 38021

More information about this seller | Contact this seller 17.

Sharma Rachana Kumar Arun

Published by Atlantic Publishers and Distributors

ISBN 10: 8171567150 ISBN 13: 9788171567157

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About this Item: Atlantic Publishers and Distributors. Condition: New. pp. 608. Seller Inventory # 7789721

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2000)

ISBN 10: 8171567150 ISBN 13: 9788171567157

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2000. Hardcover. Condition: New. Though, scores of books have been written by Western and Indian authors on Principles of Management, there is always a place for a book which is to the point, brief yet com prehensive, authentic and reliable and presented in Indian setting, in a simple language, free from technical jargon. The authors of this book have emphasised these characteristics to present an ideal textbook on the subject. This book covers the courses in Principles and Theory of Business Manage ment. It has been presented in an analytical style to make the subject easy to understand and easier to memorise. Questions at the end of each chapter have been drawn from the latest actual university papers so that the student may practice for examination. Printed Pages: 608. Seller Inventory # 38168

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2000)

ISBN 10: 8171567150 ISBN 13: 9788171567157

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2000. Hardcover. Condition: New. Though, scores of books have been written by Western and Indian authors on Principles of Management, there is always a place for a book which is to the point, brief yet com prehensive, authentic and reliable and presented in Indian setting, in a simple language, free from technical jargon. The authors of this book have emphasised these characteristics to present an ideal textbook on the subject. This book covers the courses in Principles and Theory of Business Manage ment. It has been presented in an analytical style to make the subject easy to understand and easier to memorise. Questions at the end of each chapter have been drawn from the latest actual university papers so that the student may practice for examination. Printed Pages: 608. Seller Inventory # 38168

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

ISBN 10: 8171567207 ISBN 13: 9788171567201

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book covers syllabi on Auditing, as prescribed by Indian Universities and Institutes of Commerce and Management. The authors have tried their best to cover every single topic, leaving none but at the same time avoiding unnecessary details. While the subject matter of the book has been gathered from authentic text books, reports and journals, it has been explained through examples drawn from the actual business world. Cases with Court decisions have been cited wherever necessary. Regulations and Laws have been authentically reproduced from original sources. Language of narration has been kept as much free from technical jargon as possible. Thus the authors have tried their best to present an ideal textbook for the students and a reference book for all those who are concerned with auditing, the teachers, the company secretary, the chartered accountant and last but not the least, the entrepreneur himself. Printed Pages: 950. Seller Inventory # 37575

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

ISBN 10: 8171567290 ISBN 13: 9788171567294

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book covers all the aspects of Financial Management, both in theory and practice. While theoretical matter has been gathered from standard works and up-to-date reports, practical problems solved at the end of each chapter, have been taken from university question papers on the subject. The nar ration of theory in this book is generally free from technical jargon, presented in simple language, with examples from Indian situa tions, and easily memorable due to central, side and running headings. Questions, at the end of each chapter, have been selected from actual university and competitive examination papers. This will provide a sound basis for preparation for examination. The book would be found highly useful by students of Management Institutes and Universities. It will also be of great use for chartered accountants, company secretaries and other officials in the private and public companies. Printed Pages: 640. Seller Inventory # 37695

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

ISBN 10: 8171567207 ISBN 13: 9788171567201

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book covers syllabi on Auditing, as prescribed by Indian Universities and Institutes of Commerce and Management. The authors have tried their best to cover every single topic, leaving none but at the same time avoiding unnecessary details. While the subject matter of the book has been gathered from authentic text books, reports and journals, it has been explained through examples drawn from the actual business world. Cases with Court decisions have been cited wherever necessary. Regulations and Laws have been authentically reproduced from original sources. Language of narration has been kept as much free from technical jargon as possible. Thus the authors have tried their best to present an ideal textbook for the students and a reference book for all those who are concerned with auditing, the teachers, the company secretary, the chartered accountant and last but not the least, the entrepreneur himself. Printed Pages: 950. Seller Inventory # 37575

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

ISBN 10: 8171567290 ISBN 13: 9788171567294

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book covers all the aspects of Financial Management, both in theory and practice. While theoretical matter has been gathered from standard works and up-to-date reports, practical problems solved at the end of each chapter, have been taken from university question papers on the subject. The nar ration of theory in this book is generally free from technical jargon, presented in simple language, with examples from Indian situa tions, and easily memorable due to central, side and running headings. Questions, at the end of each chapter, have been selected from actual university and competitive examination papers. This will provide a sound basis for preparation for examination. The book would be found highly useful by students of Management Institutes and Universities. It will also be of great use for chartered accountants, company secretaries and other officials in the private and public companies. Printed Pages: 640. Seller Inventory # 37695

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (1998)

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From: Sanctum Books (New Delhi, DELHI, India)

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Price: US$ 26.06
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About this Item: Atlantic Publishers & Distributors (P) Ltd, 1998. Hardcover. Condition: New. Planned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the papers entitled Managerial Economics or Business Economics. In presenting the subject matter, the authors have everywhere drawn from Indian examples, used simple language, narrated through analytic style, using central, side and running headings, utilised latest books on the subject and given, at the end of each chapter, questions for exercise actually asked at university examinations. Thus, no stones have been left unturned to make it an ideal book needed on the desk of every serious student of the subject. Printed Pages: 490. Seller Inventory # 37394

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (1998)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 1998. Hardcover. Condition: New. Printed Pages: 576. Seller Inventory # 38203

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (1998)

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 1998. Hardcover. Condition: New. This book, as the title suggests, covers all the topics prescribed by various Universities and Management Institutions on Marketing Management and Sales Management. With data gathered from latest publications on the subject, material drawn from standard textbooks, narration in simple language, analytic presentation using central, side and running headings, examples drawn from Indian context and actual examination questions at the end of each chapter, this book has been designed as an ideal textbook for the student and a reference work for the teacher of the subject.1. Market and Marketing 2. Modern Concept of Marketing 3. Marketing Organisation 4. The Marketing System and Marketing Process 5. Marketing Planning 6. Marketing Programme, Marketing Mix and Strategies 7. Marketing Management 8. Marketing Decision and Environment 9. Responsibilities of the Marketing Manager 1. Marketing Research 11. Market Segmentation 12. Marketing Information System 13. Buyer (Consumer) Behaviour and Buying Motives 14. Market Measurement, Sales Forecasting and Sales Budget 15. The Product, Product Mix and Product Cycle 16. Product Planning and Development 17. Product Identification 18. Pricing Policies and Strategies 19. Pricing Decisions 2. Channels of Distribution 21. Physical Distribution 22. The Wholesaler 23. Retail Distribution 24. Cooperative Marketing 25. Sales Policies 26. Promotion of Marketing Communication 27. Advertising 28. Advertising Agency 29. Personal Selling (Salesmanship) 3. Sales Management 31. Sales Territory, Sales Quotas and Sales Analysis 32. Evaluating Marketing Performance 33. Marketing Control and Marketing Audit 34. Agricultural Marketing in India 35. Commodity/Produce Exchanges 36. Stock Exchanges 37. Market Risks and Insurance 38. Transportation 39. Storage and Warehousing 4. State Trading and Marketing 41. Regulated Markets 42. Money Market Trends and Development in India 43. International Marketing Bibliography Printed Pages: 548. Seller Inventory # 92583

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2000)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2000. Hardcover. Condition: New. Though, scores of books have been written by Western and Indian authors on Principles of Management, there is always a place for a book which is to the point, brief yet com prehensive, authentic and reliable and presented in Indian setting, in a simple language, free from technical jargon. The authors of this book have emphasised these characteristics to present an ideal textbook on the subject. This book covers the courses in Principles and Theory of Business Manage ment. It has been presented in an analytical style to make the subject easy to understand and easier to memorise. Questions at the end of each chapter have been drawn from the latest actual university papers so that the student may practice for examination. Printed Pages: 608. Seller Inventory # 38168

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book covers syllabi on Auditing, as prescribed by Indian Universities and Institutes of Commerce and Management. The authors have tried their best to cover every single topic, leaving none but at the same time avoiding unnecessary details. While the subject matter of the book has been gathered from authentic text books, reports and journals, it has been explained through examples drawn from the actual business world. Cases with Court decisions have been cited wherever necessary. Regulations and Laws have been authentically reproduced from original sources. Language of narration has been kept as much free from technical jargon as possible. Thus the authors have tried their best to present an ideal textbook for the students and a reference book for all those who are concerned with auditing, the teachers, the company secretary, the chartered accountant and last but not the least, the entrepreneur himself. Printed Pages: 950. Seller Inventory # 37575

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Arun Kumar,Rachana Sharma

Published by Atlantic Publishers & Distributors (P) Ltd (2001)

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: Atlantic Publishers & Distributors (P) Ltd, 2001. Hardcover. Condition: New. This book covers all the aspects of Financial Management, both in theory and practice. While theoretical matter has been gathered from standard works and up-to-date reports, practical problems solved at the end of each chapter, have been taken from university question papers on the subject. The nar ration of theory in this book is generally free from technical jargon, presented in simple language, with examples from Indian situa tions, and easily memorable due to central, side and running headings. Questions, at the end of each chapter, have been selected from actual university and competitive examination papers. This will provide a sound basis for preparation for examination. The book would be found highly useful by students of Management Institutes and Universities. It will also be of great use for chartered accountants, company secretaries and other officials in the private and public companies. Printed Pages: 640. Seller Inventory # 37695

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