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BERNAYS, EDWARD L. - "THE MACHIAVELLI OF OUR TIME"

Used Softcover First Edition

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From: Lynge & Søn ILAB-LILA (Copenhagen, Denmark)

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Item Description: New York, Horace Liveright, 1928. 8vo. Original dark blue cloth with gilt lettering to front board and spine (spine lettering oxidized). A very nice, clean, and fresh copy with only light minor wear to extremities. F.R. Cowell's copy, with his ownership signature to front free end-paper, dated 1931, as well as his light pencil annotations to a few leaves. 159 pp. First edition of this milestone work of modern culture, being the main work by "the father of public relations" and the work that founded the manipulation of public opinion as a necessary part of democracy. The work constitutes the "bible" of mass manipulation and public relations and the work that founded the field."This is the main manual of the public relations industry. Bernays is kind of the guru. He was an authentic Roosevelt/Kennedy liberal. He also engineered the public relations effort behind the U.S.-backed coup which overthrew the democratic government of Guatemala." (Noam Chomsky, What Makes Mainstream Media Mainstream).Edward Louis Bernays (1891 -1995), now known as "the father of public relations" and named by Life Magazine as one of the 100 most influential Americans of the 20th century, was the nephew (on both sides) of Sigmund Freud, whose psychoanalytical theories he used in his own attempt at establishing the fields of mass manipulation and public relations. He is one of the most fascinating and influential characters of the 20th century and probably the person who has changed the collective human mind of the 20th century most profoundly. "[h]is influence on the 20th century was nearly as great as his uncle's [i.e. Sigmund Freud], because Bernays was the first person to take Freud's ideas about human beings and use them to manipulate the masses.He showed American corporations for the first time how they could make people want things they didn't need by linking mass produced goods to their unconscious desires. Out of this would come a new political idea of how to control the masses. By satisfying people's inner selfish desires, one made them happy and thus docile. It was the start of the all-consuming self, which has come to dominate our world today." (BBC documentary: The Century of the Self 1", 2012).Having worked for the administration of Woodrow Wilson during WWI, Barnays, working with the Committee on Public Information, was already then influential in promoting the idea that America's war efforts were primarily aimed at "bringing democracy to all of Europe". Seeing to what a stunning degree the slogan had formed the public opinion both at home and abroad, he quickly thought that this model could be used - not only in war time but also - in times of peace and he founded the theory of mass manipulation, calling it "Propaganda". After WWII, because of the use of the term by the Germans, Bernays changed it to "Public Relations". Using propaganda or public relations in actual product marketing, completely revolutionizing the industry, Bernays was aware of the need for using these methods in politics as well. Barnays was of the firm opinion that the masses needed guidance in order to make the right decisions and in order to avoid the chaos caused by the often unenlightened opinions of the general public. To Bernays, manipulation of public opinion is a necessary part of democracy - a theory that he formulates in 1928 (in "propaganda") and which has remained just as rerevant today as it was then. "THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together. Bookseller Inventory # 48226

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Edward L. Bernays

Published by Boni and Liveright, E-81 (1926)

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From: Apollo Books (Brooklyn, NY, U.S.A.)

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Item Description: Boni and Liveright, E-81, 1926. Hardcover. Book Condition: Good. Second Edition. Hardcover. 8vo. Boni and Liveright. 1926. 218 pgs. Second Printing. Signed and inscribed by Edward Bernays on the FFEP. Bound in cloth boards. Boards have light shelf-wear present to the extremities (bumping to edges and corners; spine lightly rubbed). Text is clean and free of marks. Binding tight and solid. A seminal work on how public opinion is created and shaped, Edward Bernaysís classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. E-81; 8vo 8" - 9" tall; 218 pages; Signed by Author. Bookseller Inventory # 47266

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Bernays, Edward L.

Published by Horace Liveright (1928)

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From: Lord Nelson, Bookseller (Barrie, ON, Canada)

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Item Description: Horace Liveright, 1928. Hardcover. First edition (1928) hardcover in blue cloth with gold gilt stamping to front (bright) and spine (dulled). Light forward cant to spine. Pages deckle edged. Previous owner inscription to front endpaper. An excellent clean and o/w unmarked copy. Binding is solid. Book. Bookseller Inventory # 867

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Bernays, Edward L

Published by H. Liveright (2005)

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Item Description: H. Liveright, 2005. Hardcover. Book Condition: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j. Bookseller Inventory # XH0088C5WKD

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Bernays, Edward L.

Published by Liveright (1936)

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From: PASCALE'S BOOKS (NORTH READING, MA, U.S.A.)

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Item Description: Liveright, 1936. Hard Cover. Book Condition: Fine-. First published in 1928, this book is the fith printing from December 1936, 159 pages. "The conscious and intelligent manipulation of the organizaed habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." FINE- HARDCOVER, gilt lettering is bright on the spine and cover. A nice copy of this scarce book. Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 026293

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Biography of an idea: memoirs of Public: Bernays, Edward L.

Bernays, Edward L. (signed)

Published by Simon & Schuster (1965)

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From: Hurlingham Books (London, United Kingdom)

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Item Description: Simon & Schuster, 1965. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Good. 1st Edition. 849 pages including index and black and white photographic plates. Signed by the author and inscribed to Elliot Phillipp, who died on September 27 aged 95, was a gynaecologist and obstetrician who worked with Patrick Steptoe and Robert Edwards on the development of in vitro fertilisation. ". Author is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations. Mr. Bernays describes the many national movements, social beliefs, trends, fashions and fads that have resulted from his carefully planned public relations activities. He reveals the secrets, the techniques, the causes and consequences of his glamorous, crucial, yet little understood profession. A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century.". For detailed description and photos of this book, please contact us. Signed by Author(s). Bookseller Inventory # 025543

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Edward L. Bernays

Published by Liveright Publishing Corp., New York (1933)

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From: Laura Grim (Austin, TX, U.S.A.)

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Item Description: Liveright Publishing Corp., New York, 1933. Hardcover. Book Condition: Fair. Dust Jacket Condition: No Dust Jacket. This is the 4th printing, 1933. Dampness has adversly affected rear cover resulting in spotting and wrinkling of the cloth. Rear board has a presure crease near bottom edge. Covers are badly damaged (spotted and stained) from damp staining, but contents are good. Gilt lettering is readable on the spine and remains bright on the front board. Text is clean and bright. Several pages have light corner creases. Small black mark on bottom edge. Bookseller Inventory # 13071

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Edward L. Bernays

Published by Liveright Publishing Corp., New York (1933)

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Item Description: Liveright Publishing Corp., New York, 1933. Hardcover. Book Condition: Good. Fourt Printing. Octavo. Octavo. Hardcover Cloth. Fourt Printing. 1933. 159 pp. Landmark publication regarding sociology and public relations. Bound in original black publisher's cloth with gilt title and author stamp. Mild bumps and rubs along extremities. Page edges deckled. Interior text is clean in every way throughout. Binding solid. Bookseller Inventory # GRP80034674

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Bernays, Edward L.

Published by Simon and Schuster, Bx-72 (1965)

Used Hardcover First Edition

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From: Apollo Books (Brooklyn, NY, U.S.A.)

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Item Description: Simon and Schuster, Bx-72, 1965. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. First Edition; First Printing. Hardcover. 8vo. Simon and Schuster. 1965. 849 pgs. DJ in VG shape with light shelfwear present to the DJ. No ownership marks present. Text is clean and free of marks, binding tight and solid, boards clean with no wear present. Photos sent upon request. Bx-72; 8vo 8" - 9" tall; 849 pages. Bookseller Inventory # 31199

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Bernays, Edward L

Published by Liveright Pub. Corp (2001)

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From: Books Express (Portsmouth, NH, U.S.A.)

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Item Description: Liveright Pub. Corp, 2001. Hardcover. Book Condition: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j. Bookseller Inventory # XH007DFE60D

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Bernays, Edward L.

Published by Edward Bernays (1983)

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From: Burnside Rare Books (Portland, OR, U.S.A.)

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Item Description: Edward Bernays, 1983. No Binding. Book Condition: Near Fine. ALS. 1 pp. 8 1/2 x 11. A one-sided, handwritten letter, written by Edward L. Bernays on his letterhead and signed at the bottom. Dated May 5, 1983, folded in thirds. Light toning and light general wear. Signed by Author(s). Bookseller Inventory # 160423002

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BERNAYS, Edward L. (1891 - 1995)

Published by New York (1928)

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From: Argosy Book Store, ABAA, ILAB (New York, NY, U.S.A.)

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Item Description: New York, 1928. unbound. 1 page on his business letterhead, 10.5 x 7.25 inches, New York City, August 21, 1928. In this letter, Bernays offers a glowing recommendation for his former secretary, in part: ".She can take the most difficult kind of dictation and turns out quick clean copy. Her personality is so good that we suggested to her the possibility of exploiting it as a model and.in her spare time act as stenographer and typist.I think that you will profit by having her with you." Several creases; small chip on the left edge. Very good(-) condition. Bookseller Inventory # 248019

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Bernays, Edward L.

Published by Boni and Liveright, New York, N.Y. (1927)

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From: Seven Stars (Cambridge, MA, U.S.A.)

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Item Description: Boni and Liveright, New York, N.Y., 1927. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Fair. 8vo - over 7¾" - 9¾" tall. This is the 3rd printing. This is a pioneering work on the subject matter. A good clean copy. Bookseller Inventory # 000269

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Bernays, Edward L.

Published by Kessinger Pub Co (2004)

ISBN 10: 1417915080 ISBN 13: 9781417915088

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Item Description: Kessinger Pub Co, 2004. Paperback. Book Condition: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j. Bookseller Inventory # 1417915080D

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Bernays, Edward L.

Published by Simon and Schuster, New York (1965)

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From: Mullen Books, ABAA (Marietta, PA, U.S.A.)

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Item Description: Simon and Schuster, New York, 1965. Hardcover. First edition. Black cloth gilt-embossed title on spine and signature on front cover. Plain white glossy printed dustjacket. (xi), 849 pp. jacket design by Alfred Zalon. This copy is derived from the library of Clare Boothe Luce, who's blindstamp is present and who is mentioned at length in certain passages within the text. A very nice association copy of an extraordinary book, and a wonderful association copy. VG, few spots to fore-edges, dustjacket VG with no tears. Bookseller Inventory # 150567

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Bernays, Edward L.

Published by Boni and Liveright, NY (1926)

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From: White Unicorn Books (IOBA) (Dallas, TX, U.S.A.)

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Item Description: Boni and Liveright, NY, 1926. Hardcover. Book Condition: Good. Dust Jacket Condition: Good. Second Printing. 218 pages; Good/Good. Blue cloth cover with just a bit of shelf rub at head and tail of spine. Tiny bit of shelf rub at corner tips. Gold lettering of title, author, and publisher on spine is still bright. Outside page edges age tanning. Name inside front free endpaper, in pencil. Binding is good, still fairly tight. Text clear and sharp. Dust Jacket rubbed, very browned and somewhat soiled but text clearly visible. DJ is chipped at top and bottom spine tips. Also, tiny chips at corner tips. Several small (about 1/4 inch or less) tears. Now in protective sleeve. The second printing of this classical work. "Edward Louis Bernays 1891 - 1995, was an American pioneer in the field of public relations along with Ivy Lee, referred to in his obituary as 'the father of public relations'. Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Dr. Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the subconscious." [Wikipedia] In this book, Mr. Bernays has, in his words, "tried to set down the broad principles that govern the new profession of pubic relations counsel". Although written in 1923, the book still contains much useful information for the PR fan and an early printing is a must for the collector in this field. Bookseller Inventory # 19654

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Bernays, Edward L. (Editor); Cutler, Howard Walden; dodge, Sherwood; Fine, Benjamin; Fleischman, Doris E.; Ginsburgh, A. Robert; Jones, John Price; Samstag, Nicholas

Published by Univerity of Oklahoma, Norman, OK (1955)

Used Hardcover First Edition

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From: Earl The Pearls (Edmond, OK, U.S.A.)

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Item Description: Univerity of Oklahoma, Norman, OK, 1955. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Fair. 1st Edition. 8vo - over 7¾ - 9¾" tall. 1956 2nd printing. Edgeworn and chipped DJ. Binding tight and square. Name else pages clean and free of writing or marks. Bookseller Inventory # BC06A-100

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Edward L. Bernays

Published by Simon and Schuster (1965)

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From: Redux Books (Grand Rapids, MI, U.S.A.)

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Item Description: Simon and Schuster, 1965. Hardcover. Book Condition: Used: Good. First Edition. Good+ hardcover with poor DJ. FIRST PRINTING. Pages are clean and unmarked. Covers show minor shelf wear (protected quite well with DJ). Binding is tight, hinges strong. Dust jacket shows edge wear with creases and tears. Previous owner's small name stamp on bottom inside front cover (1 inch) and also on side of one page.; 100% Satisfaction Guaranteed! Ships same or next business day!. Bookseller Inventory # 51501060074

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BERNAYS, Edward L.

Published by Simon & Schuster, New York (1965)

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From: Argosy Book Store, ABAA, ILAB (New York, NY, U.S.A.)

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Item Description: Simon & Schuster, New York, 1965. hardcover. Book Condition: very good. First. Illustrated. 849pp., thick 8vo, black cloth; some pencil underlining. New York: Simon and Schuster, (1965). First printing. A very good copy. Bookseller Inventory # 245016

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Bernays, Edward L., Howard Walden Cutler, Sherwood Dodge, Benjamin Fine, Doris E. Fleischman, A. Robert Ginsburgh, John Price Jones, and Nicholas Samstag, Editors

Published by University of Oklahoma Press; (1955), Norman (1955)

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Item Description: University of Oklahoma Press; (1955), Norman, 1955. Hard Cover. First Edition. First printing of this classic book of public relations, near fine in a very good dust jacket. Just minor handling wear to the book. The flimsy jacket, in silver and dark blue, has small chips and tears at edges, and some spots of soiling on the spine and rear cover. Includes an index; 246 pages. A scarce book, especially in jacket. Bookseller Inventory # 022011

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BERNAYS, EDWARD L., SAMUEL HOFFENSTEIN, WALTER J. KINGSLEY & MURDOCH PEMBERTON.

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From: Lynge & Søn ILAB-LILA (Copenhagen, Denmark)

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Item Description: New York, 1917. Small 8vo. Original paper binding with original printed paper label to front board. Removed library-labels to front end-papers and a stamp to title-page. Handwritten number to lower spine. A bit of wear to capitals and corners. Otherwise nice and clean. Scarce first edition of this important American 20th century production, being the famous book of poems by the four leading press agents of the theatre and music, in free-verse style of the period, introducing the reader to the backstage of Broadway.The work constitutes the great public relations-pioneer Edward L. Bernay's debut book. Edward Louis Bernays (1891 -1995), now known as "the father of public relations" and named by Life Magazine as one of the 100 most influential Americans of the 20th century, was the nephew (on both sides) of Sigmund Freud, whose psychoanalytical theories he used in his own attempt at establishing the fields of mass manipulation and public relations. He is one of the most fascinating and influential characters of the 20th century and probably the person who has changed the collective human mind of the 20th century most profoundly. Bookseller Inventory # 49004

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Bernays, Edward L., Howard Walden Cutler, Sherwood Dodge, Benjamin Fine, Doris E. Fleischman, A. Robert Ginsburgh, John Price Jones, and Nicholas Samstag, Editors

Published by University of Oklahoma Press (1956)

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Item Description: University of Oklahoma Press, 1956. Hardcover. Book Condition: Used: Good. Good+ hardcover. No DJ. 2nd printing July, 1956. PAGES CLEAN AND UNMARKED. Covers (original blue cloth) show light edge wear with rubbing/light scuffing. Binding is tight, hinges strong.; 100% Satisfaction Guaranteed! Ships same or next business day!. Bookseller Inventory # 51612050063

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Edward L. Bernays

Published by Simon and Schuster, New York (1965)

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Item Description: Simon and Schuster, New York, 1965. Hardcover. Book Condition: Good. First Printing. Octavo. Octavo. Hardcover Cloth. First Printing. 1965. Ex-Library with the usual treatments. Text in English 849 pp. Collectible biography of this PR magnate. Dust jacket is well preserved in mylar sleeve. Nice cover. Interior text and images are clean throughout. Binding is solid. Bookseller Inventory # GRP83978773

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Bernays, Edward L

Published by Liveright Pub. Corp

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From: ThriftBooks (Auburn, WA, U.S.A.)

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Item Description: Liveright Pub. Corp. Hardcover. Book Condition: Good. Dust jacket in good condition. Shelf and handling wear to cover and binding, with general signs of previous use. New Edition, 1961. Small 8vo. Blue cloth with gilt lettering. Boards are clean and square. Previous owner stamp to front free endpaper, else no marks to contents. Tight binding. Jacket shows sunning to spine and light edge wear, including a few small, closed tears. However, it remains clean, bright, and is now protected in new mylar. A nice copy. Secure packaging for safe delivery. Bookseller Inventory # 417745014

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Bernays, Edward L

Published by Liveright Pub. Corp, New York (1961)

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From: Better World Books: West (Reno, NV, U.S.A.)

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Item Description: Liveright Pub. Corp, New York, 1961. hardcover. Book Condition: Fair. [New ed.]. N/A. Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP90652089

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Bernays, Edward L.

Published by University of Oklahoma Press (1952)

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From: Holland's Books (Portland, OR, U.S.A.)

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Item Description: University of Oklahoma Press, 1952. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Good. 1st Edition. A few tiny spots on front edge. Content clean and sturdy. Jacket has large chip at spine heel, corners knicked, upper edge has been trimmed. Bookseller Inventory # 039590

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Bernays, Edward L.

Published by Simon & Schuster, New York (1965)

Used Hardcover First Edition

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From: Luftmensch Books (New York, NY, U.S.A.)

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Item Description: Simon & Schuster, New York, 1965. Hard Cover. Stated First Edition. VG+ copy in VG lt. rubbed and edgeworn DJ with lt. bump to bottom corners sm. chip to spine head; this is a very nice copy. Bookseller Inventory # 34792

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Edward L. Bernays

Published by University of Oklahoma Press (1963)

ISBN 10: 9110137211 ISBN 13: 9789110137219

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From: Mathom House Books, Inc. (San Clemente, CA, U.S.A.)

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Item Description: University of Oklahoma Press, 1963. Hardcover. Book Condition: Good - Used. Dust jacket tattered, now in mylar. Cover clean but bumped at corner and spine. Occasional marginalia and underlining found inside. Binding intact. Pages age toned. Book condition is good or better unless otherwise noted. Paperbacks, especially mass market paperbacks, will have spine creasing and may have age toned pages and curled covers. Binding will be intact, no major splits unless otherwise noted. We do our best to describe each book accurately. Any discrepancy between what is described and what is pulled will be noted in an email. If you would like a detailed description beyond what has been provided, please ask. Bookseller Inventory # 130749

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Sierra Club Bulletin - January 1911: William F. Bade

William F. Bade (editor); John Muir, Francois E. Matthes, R.L. Glisan, F.W. Foxworthy, S.L. Foster, Milton S. Ray, Harold C. Bradley, F.E. Olmsted, Marion Randall Parsons

Published by Sierra Club, San Francisco (1911)

Used Original Printed Wrappers First Edition

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From: Singularity Rare & Fine (Baldwinsville, NY, U.S.A.)

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Item Description: Sierra Club, San Francisco, 1911. Original Printed Wrappers. Book Condition: Near Fine. Herbert W. Gleason, E.T. Parsons, M.V. Tenney, Edward Gray, H.E. Bailey, W.P. Boland, P.S. Bernays, C.C. Clarke, C.H. Hamilton, C.W. Pohlman, Mabel Sykes, R.L. Glisan, Arthur Gray, Geo. W. Hall (illustrator). First Edition. 9 3/4" x 6 1/4". San Francisco: Sierra Club, 1911. First Edition. January, 1911 Issue [Vol. VIII, No.1 ]. Original printed wrappers, 9 3/4" x 6 1/4"; 88 pp. + numerous unpaginated photographic plates, other features, and ads. Very, very Near Fine, certainly one of the nicest examples available from this early in the series. Very minute traces of handling, not even any of the typical issues with the overextending circuit binding (yapp binding). See scan. Clean, sturdy, handsome, bright. Everything we all aspire to be. See scans. The scan of the contents page lays out the array of always-inspired articles and their authors: John Muir, Francois E. Matthes, R.L. Glisan, F.W. Foxworthy, S.L. Foster, Milton S. Ray, Harold C. Bradley, F.E. Olmsted, and Marion Randall Parsons. The photographs for which the publications has long been famous were executed, for this issue, by Herbert W. Gleason, E.T. Parsons, M.V. Tenney, Edward Gray, H.E. Bailey, W.P. Boland, P.S. Bernays, C.C. Clarke, C.H. Hamilton, C.W. Pohlman, Mabel Sykes, R.L. Glisan, Arthur Gray, and Geo. W. Hall. with a large number of uncredited shots as well. SC-2. Bookseller Inventory # 005610

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Bernays, Edward L

Published by Kessinger Publishing, LLC (2004)

ISBN 10: 1419173383 ISBN 13: 9781419173387

Used Hardcover

Quantity Available: 1

From: Shelley and Son Books (IOBA) (Hendersonville, NC, U.S.A.)

Bookseller Rating: 5-star rating

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Item Description: Kessinger Publishing, LLC, 2004. Hardcover. Book Condition: Near Fine. Dust Jacket Condition: Near Fine. Reprint Edition. Navy cloth with gold lettering. No writing in the book. x, 374pp., index. Full refund if not satisfied. Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations.". Bookseller Inventory # 028068

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