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Published by Horace Liveright Inc, New York, 1928
Seller: Burnside Rare Books, ABAA, Portland, OR, U.S.A.
First Edition
Condition: Near Fine. Dust Jacket Condition: Good. First Edition. First edition, first printing. Bound in publisher's dark blue cloth lettered in gilt. Near Fine with cloth lightly rubbed and mottled, pages toned. In original dust jacket, Good, moderately worn and rubbed, significant loss to rear and spine panels affecting the "About the Author" text on rear panel, open tear to top of rear panel on spine fold, cello-tape repair to verso on spine panel, wear to folds, somewhat foxed and soiled. A landmark work by "The Father of Spin," very uncommon in the dust jacket.
Hardcover. Condition: Good. First Edition. "Sets down the broad principles that govern the new profession of public relations counsel. This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - Foreword. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as 'The Father of Spin'. In his 1965 autobiography, 'Biography of an Idea', Bernays wrote "Goebbels [.] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me." viii, [3], 12-218 pp. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Prior owner's signature upon front free endpaper otherwise contents unmarked. Somewhat above-average wear and spotting to original navy cloth. Rubbing to gilt lettering upon backstrip which bears faint writing near bottom. Binding intact. Includes replica second edition dust jacket. A sound and rare first edition example of this public relations classic. Cole p.27, Larson 6, Lasswell Casey & Smith p.32; 8vo - over 7¾" - 9¾" tall; Public Relations History Founder Propaganda Herd Group Maniuplation Control Politics Spin Politics Marketing.
Published by University of Oklahoma Press, Norman, OK, 1952
Seller: Raptis Rare Books, Palm Beach, FL, U.S.A.
First Edition Signed
First edition of Bernays' classic work regarding public relations. Octavo, original cloth. Presentation copy, inscribed by the author on the on the front free endpaper, "To Ivan Black- in memory of our TV adventure of informing, persuading and adjusting- Edward L. Bernays July 1, 1952." Included is a one page autographed signed letter on Bernays' letterhead asking whether the theatrical publicity industry used his theories. Near fine in a very good dust jacket. Rare and desirable signed. Public relations as described in this volume is, among other things, societyâ s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. Public Relations provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Hardcover. Condition: Good. Dust Jacket Condition: Fair. Second Printing. Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions. A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8.; 8vo - over 7¾" - 9¾" tall; Spin Control, Media Manipulation, Marketing, Public Relations, Mind Control, Thought Control, Brainwashing, Social Engineering, Publicity, Social Science, Mass Mind.
Published by Simon and Schuster and T.B. Harms Company, New York, 1965
Signed
Hardcover. Condition: Good. Dust Jacket Condition: Good. First Printing. Signed and inscribed by author upon front free endpaper. 849 pages including index and black and white photographic plates. ". Author is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations. Mr. Bernays describes the many national movements, social beliefs, trends, fashions and fads that have resulted from his carefully planned public relations activities. He reveals the secrets, the techniques, the causes and consequences of his glamorous, crucial, yet little understood profession. A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Light wear to book. Binding sound. Few drops of soiling to fore-edge. Infrequent underlining and marginal lines. Average wear and soiling to price-clipped dust jacket now preserved in archival-grade Brodart. A magnificent addition to any public relations collection. Bibliographic references: Larson 3, Cole p.27.; 8vo - over 7¾" - 9¾" tall; Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays Spin Control Spinmeister black and white photographic plates. "The idea is Public Relations. The author is the pioneer who did more than anyone else to establish its principles; Signed by Author(s).
Hardcover. Condition: Good. Third Printing. 159 pages. Third printing of the 1928 first edition. The landmark work by the man who has come to be known as "The Father of Spin." "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - from page 9. Chapters include: Organizing Chaos; The New Propaganda; The New Propagandists; The Psychology of Public Relations; Business and the Public; Propaganda and Political Leadership; Women's Activities and Propaganda; Propaganda for Education; Propaganda in Social Services; Art and Science; The Mechanics of Propaganda. Average wear. Unmarked. Binding intact. Moderate age-toning to contents. A sound early copy of this profoundly influential work. Bibliographic references: Cole p.14, Larson p.9.; 8vo - over 7¾" - 9¾" tall; Bernays, Edward L. Public Relations Spin Control Media Manipulation Propaganda USA ruling power of our country." - from page 9. Chapters include: Organizing Chaos; The New Propaganda; The New Propagandists; The Psychology of Public Relations; Business a.
Published by Boni and Liveright, New York, New York, 1923
Seller: Books from the Past, Memphis, TN, U.S.A.
Book First Edition
Hardcover. Condition: Good. 1st Edition. The cover has dark blue cloth. The content is in four parts, each with its numbered chapters. The lettering on the top end of the spine strip is no longer legible. The top edges of the spine strip and boards' corners have a little color loss from shelf wear rubbing. About half of the cloth on the boards has sheen loss, apparently from a reader's handholds.The text block ends have tanned. The front endpaper has an owner's name and a date of ownership. Scans e-mailed upon request.
Published by Horace Liveright Inc, New York, 1928
Seller: Burnside Rare Books, ABAA, Portland, OR, U.S.A.
First Edition
Condition: Very Good. First Edition. First edition, first printing. Bound in publisher's dark blue cloth lettered in gilt; lacking the dust jacket. Very Good with cloth a bit marked and rubbed, spine lettering and cloth darkened. Former owner's typed label laid in with old glue stain to front paste down, bookseller ticker and rubber stamp to front endsheet as well. Pages toned, and several pencil markings to text. A landmark work by "The Father of Spin.".
Published by Horace Liveright Inc, New York, 1928
Seller: Burnside Rare Books, ABAA, Portland, OR, U.S.A.
First Edition
Condition: Good. First Edition. First edition, first printing. Bound in publisher's dark blue cloth lettered in gilt; lacking the dust jacket. Very Good with cloth a bit marked, worn at the corners and spine ends, spine darkened and lettering there rubbed. Bookstore ticket to front free endpaper, browning to top of gutter at front endsheet. Pages toned. Bookseller ticket removal to rear free endpaper. A landmark work by "The Father of Spin.".
Published by Boni & Liveright, 61 West 48th Street, New York, 1926
Seller: The BiblioFile, Rapid River, MI, U.S.A.
First Edition
Hard Cover. Condition: Fine. Dust Jacket Condition: Good. Second Edition. Stated at copyright: "First printing, December, 1923, Second printing, January, 1926." Fine navy full cloth boards, gilt spine titles with blind-stamped Boni & Liveright emblem, light shelf wear. Deckled pages near fine, clean; no writing. Bind fine, square; hinges intact. Rare dust wrapper, moderate edge wear, chip, rub, toning; unclipped 2.50, protected in new clear sleeve. Classic, uniquely 1920's wrapper design features bold red news-type titles over b.g. of collage newspaper headline clippings, with list of careers for spin and propaganda including: "Executives, Journalists, Heads of Institutions, Economists, Advertising Men and Advertisers, Public Officials, Publicists, Artists, Publicity Men, and Social Workers. And All Interested in Making Contact with the Public." Near fine second printing in rare complete wrapper. Printed in the United States of America. 232 pages. From front wrapper flap: "This is the first time that the profession of publicity or Public Relations Counsel as it is now being called, is dealt with in a way that relates its actual processees with its aims and its increasingly important place in our public life. The author, Mr. Edward l. Bernays, heads a large organization engaged in this work and is director of a course in Public Relations at New York University. In writing this book he draws upon an experience that has been international in its scope. To heads of institutions, directors of large buinsss organizations and industries, to advertising men, journalists. In all who a have a case to bring before the public, this book will be stimulating and useful." Back flap with string of beaming review quotes from those working in tandem. Back panel features reviews and summary description of two volume set entitled: "These United States. A Family Portrait of the American Nation. Edited by Ernest E. Gruening." From dedication page: "To My Wife, Doris E. Fleischman." She was Bernays' wife, a public relations exec., and an early activist of femin-ism. She was also a member of the Lucy Stone League, which encouraged women to keep their names after marriage. She was the first married woman to be issued a U.S. passport in her maiden name, Doris Fleischman, in 1925. Through marriage to Edward she was a niece to Sigmund Freud who was a double-uncle to Bernays. Includes a rare typed and signed letter from the 1928 desk of Edward Bernays. Letter measures 7 1/4" x 10 1/2". This intriguing message contains Bernay's printed letterhead: "Edward L. Bernays, 9 East 46th Street, New York, Telephone Vanderbilt 0963. August 21, 1928." Addressed to: "Mr. Erich Wurzweiler, Edward L. Mayer Company, 1 East 33rd Street, New York City." In this insightful letter appearing rather innocuous, but with some possible undertones, Bernays offers a glowing recommendation for a former secretary in part stating that: ". She can take the most difficult kind of dictation and turns out quick clean copy. Her personality is so good that we suggested to her the possibility of exploiting it as a model and. in her spare time act as stenographer and typist. I think that you will profit by having her with you." Contents: "Part I - Scope and Functions - I. The Scope of the Public Relations Counsel; II. The Increased and Increasing Import of the Profession; III. The Functions of a Special Pleader. Part II - The Group and Herd - I. What Constitutes Public Opinion?; II. Is Public Opinion Stubborn or Malleable?; III. The Interaction of Public Opinion with the Forces that Help to Make It; IV. The Power of Interacting Forces; V. Understanding Public Motivation Necessary to the Public Relations Counsel; VI. The Group and Herd are the Basic Mechanisms of Public Change; VII. Application of these Principles. Part III - Technique and Method - I. The Public can be Reached only through Established Mediums of Communication; II. The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature are All Aids to the Counsel on Public Relations; III. An Outline of Methods Practicable in Motivating the Point of View of a Group. Part IV - Ethical Relations - I. A Consideration of the Press and Other Mediums of Communication in their Relation to the Public Relations Counsel; II. His Obligations to the Public as a Special Pleader." Insured post. Size: 8vo - over 7¾ - 9¾" Tall.
Published by Boni and Liveright,, New York, 1961
Seller: Westsider Rare & Used Books Inc., New York, NY, U.S.A.
Hardcover with Dust Jacket. Later Printing. Good++ in a Good+ dust jacket. Later printing, originally published in 1923. Inscribed on the ffep by Bernays in 1970. Water stain to front board and front panel of the dust jacket. Sunning to spine.
Published by The Viking Press, New York, 1941
Book
Hardcover. Condition: Fair. Second Printing. pp. xiv, [2], 128. Second printing of the 1940 first edition. Specially printed in connection with the national program of Appreciate America Inc. "At this very moment attempts directed, financed, or encouraged from Europe, Asia, and even from within our borders are being made to destroy our national unity and morale, to create and enlarge differences among us which might make for confusion, panic, and collapse, if we were attacked by an enemy." - vii. Bernays designed this plan to galvanize the ties of common interest of Americans for the purpose of achieving a strong national morale. His plan includes "proved methods of persuasion, of influencing, of crystallizing and mobilizing public opinion." - viii. Chapters include: What is Democracy; Speak Up for Democracy; What Democracy Means to You; Accusations and Answers; Saboteurs of Democracy; How to Speak Up for Democracy - General; Planned Events - Backbone of Your Campaign; Planning to Speak Up for Democracy; Holidays and other Celebrations - Springboards for Democracy; The Press; Using the Mail/Pamphlets/Leaflets; The Forum Discussion; Radio/Motion Pictures/Other Media; Youth; plus a variety of important information useful for campaigning. Boards illustrated in patriotic red, white and blue motif. Prior owner's details atop front free endpaper. Lacking cloth backstrip. Above-average external wear. Binding tender but intact. A worthy copy of this important Bernays work. Bibliographic reference: Larson 12.
Published by Liveright Publishing Corporation:, 1936
Seller: PASCALE'S BOOKS, NORTH READING, MA, U.S.A.
Hard Cover. Condition: Fine-. First published in 1928, this book is the fith printing from December 1936, 159 pages. "The conscious and intelligent manipulation of the organizaed habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." FINE- HARDCOVER, gilt lettering is bright on the spine and cover. A nice copy of this scarce book. Size: 8vo - over 7¾" - 9¾" tall.
Published by University of Oklahoma, Norman, 1955
Seller: Chris Duggan, Bookseller, St. Paul, MN, U.S.A.
Book First Edition
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. Some wear on dust jacket at top of spine - see pictures.
Published by The Gerent Press, New York, 1945
First Edition
Paperback. Condition: Good. First Edition. "America's number one publicist shows how YOU can help to win the peace. A practical and realistic guidebook to action that tells you how to mold public opinion in support of a World Security Organization. Reveals the tools and weapons, the plans and strategies, that will sway individuals and groups in your town, city, state or nation." - front cover. "Sets forth in one compact and comprehensive volume the essence of Bernays' 25 years of experience in molding the American mind." - back cover. In recent years public relations guru Edward L. Bernays (1891-1995) has come to be known as "The Father of Spin". His many successful campaigns had a significant impact on American life. 60 stapled pages. Unmarked with average wear. Binding intact. A sound example of this important Bernays item. Larson 13. ; 4to - over 9¾" - 12" tall; Your Place at the Peace Table: What You Can Do to Win a Lasting United Nations Peace Father of Spin Public Relations Propaganda.
Published by University of Oklahoma Press, 1956
Seller: Book House in Dinkytown, IOBA, Minneapolis, MN, U.S.A.
Association Member: IOBA
Book
Hardcover. Condition: Very Good+. Dust Jacket Condition: Good+ Dust Jacket. Second Printing. Norman, Oklahoma: University of Oklahoma Press, 1955 original copyright, this is the second printing of the first edition, 1956 (more notes on printing and hand-lettered binding below). vii, 246pp. Book itself in very good+ condition; DJ in good+ condition. Text is unmarked and clean, pages bright and crisp. Binding is tight, sturdy, and square. Corners sharp. Top edge is dark blue and matches color of boards and jacket. Very light edgewear to head and heel (wouldn't even merit mention on a book of lesser value). Clipped dust jacket has moderate wear to edges, including some small closed tears and three pea-sized chips, and light rubbing. The silver and blue cover remains bright, DJ now protected in Mylar wraps. From colophon: "The text of this book was set on the Linotype in elven-point Electra, a type with a contemporary flavor, well suited to a book on techniques as modern as those of public relations. Chapter heads are set in Metromedium with Electra italics. The book title of the title page and binding was lettered by hand. The paper used is Warren's Olde Style." Contributors include Edward Bernays (as editor and contributor of essay), Howard W. Cutler, Sherwood Dodge, Benjamin Fine, Doris Fleischman, A. Robert Ginsburgh, John Price Jones, and Nicholas Samstag. From my own private collection (thus my confidence in saying that text is unmarked). Ships from Dinkytown in Minneapolis, Minnesota.
Published by University of Oklahoma Press, 1955
Seller: Griffin Books, Stamford, CT, U.S.A.
Book
hardcover. Condition: Very Good. Second Printing. 1955 University of Oklahoma Press first edition in lightly shelf worn (light chip and tears to top edge) price intact jacket. Tight binding no marks, original publisher's top stain. Please email for photos. Larger books or sets may require additional shipping charges. Books sent via US Postal.
Paperback. Condition: Fair. Reprint. Signed and inscribed by author upon half-title page. 374 pages. Index. List of selected readings. Bernays ".presents here his conception of public relations, a profession he helped to found; its importance to individuals, organizations, and governments. His ideas, backed by years of successful practice, offer a sound basis for the profession." - from front cover. Some page corners were folded. Considerable markings to contents. Highlighting on one page. Somewhat above-average wear. Lower corner of front cover clipped. Sunning to spine. Binding intact. New York Times clipping of author's wife's obituary laid in. Bibliographic references: Larson 11, Cole p.28.; 12mo - over 6¾" - 7¾" tall; Public Relations Textbook Spin Control Perception Management Media Manipulation; Signed by Author(s).
Seller: GoldBooks, Denver, CO, U.S.A.
Hardcover. Condition: new. New Copy. Customer Service Guaranteed.
Published by Simon and Schuster, New York, 1965
Seller: Raptis Rare Books, Palm Beach, FL, U.S.A.
First Edition Signed
First edition of the father of public relations' biography. Octavo, original cloth, illustrated. Boldly signed by Edward L. Bernays on the front free endpaper. Fine in a near fine price-clipped dust jacket. Jacket design by Alfred Zalon. The idea is Public Relations. The author is the pioneer who did more than anyone else to establish its principles, practices and ethics. The book is his autobiography, of which Eric Hodgins has written: [It] "is inextricably entwined with some of the most socially significant years this republic ever under-went," and about the author, ".you, of course are responsible for a considerable amount of the changes you record." A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generationâ s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nationâ s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relationsâ "an industry that continues to hold sway over American society.
Hardcover. Condition: Good. Dust Jacket Condition: Fair. First Edition. "The first authoritative book about the wartime use of radio in the United States. What fundamental policies should govern creative Radio in wartime? How effective are such broadcasts? What skills and techniques are most useful in the writing, producing and directing of American Radio in wartime? This book will open your eyes - and ears. It will tell you, the radio listener, how to detect propaganda - and how to create and put effective propaganda on the air! Author was Director of Radio Productions for the University of Chicago and of the world-famous University of Chicago Round Table, to which tens of millions listened each week." - dust jacket. xiv, 384 pages. Book clean, tight and unmarked with moderate wear to publisher's red cloth. Somewhat above-average wear to dramatically-illustrated WWII-motif, price-clipped dust jacket, now preserved in archival-grade Brodart. A sound copy of this fascinating reference. Cole p.258, Larson 42.; 8vo - over 7¾" - 9¾" tall; Commercial Radio Propaganda Wartime Disinformation Misinformation Morale Censorship Merryle Stanley Rukeyser U.S. War Bonds Stamps.
Published by Viking Press, NY, 1940
Seller: Kenneth Mallory Bookseller ABAA, Decatur, GA, U.S.A.
First Edition
Paperback. Condition: Very good. Paperback. First Printing. 128pp. Ink name and tiny stain on edge of front free endpaper, pages tanned, darkened and lightly rubbed overall with a small abraded spot at the head of the spine, else very good in publisher's stapled wraps. A work on boosting patriotism by this pioneer of public relations best known for his book 'Propaganda'.
Published by Institute of Public Affairs, University of Virginia, Charlottesville, Virginia, 1940
First Edition
Pamphlet. Condition: Very Good. First Edition. This rare WWII-era Bernays item proposes a two-fold program for effectively fighting the Fifth Column in the Americas. "Time Magazine has called Bernays 'No. 1 U.S. Publicist. He is recognized as the nation's leading counsel on public relations, a profession he was instrumental in creating. Over two decades of experience in dealing with matters of public opinion have given him a keen insight and fine understanding of individual and mass psychology. He is the author of two authoritative books in the field, 'Crystallizing Public Opinion' and 'Propaganda'". - p. 21. 21 pages. Clean and unmarked with light wear. A quality example. Larson 368. ; 8vo.
Published by Praeger, U.S.A., 1970
Book First Edition
Hardcover. Condition: Fair. First Edition. 316 pages. Published in cooperation with The Emergency Committee for Reappraisal of U.S. Overseas Policies and Programs, and The Overseas Press Club Foundation, Edward R. Murrow Memorial Fund. In light of the communications revolution of the last fifty years, this work addresses the urgent need for the U.S. Overseas Information Agency (USIA) to "be brought into line with changed political conditions, the new techniques of communication, and the findings of social scientists." - from Preface. Moderate wear. Binding intact. Usual library markings. A sound copy.
Published by Liveright Publishing, New York, 1928
Seller: Aladdin Books, Fullerton, CA, U.S.A.
Book
Hardcover. Condition: Good. 5th 1936 printing. Good with age-toning to paper. Original dark blue cloth with gilt titles. No dust jacket. No prior owner markings or bookplate. 159 pages. Some leaves have been roughly opened with some shallow chipping to margins.
Published by University of Oklahoma Press
ISBN 10: 2811048243ISBN 13: 9782811048242
Seller: Magers and Quinn Booksellers, Minneapolis, MN, U.S.A.
Book First Edition
Condition: Good. Condition: Good; Hardcover, no dustjacket. Blue cloth with silver printing on spine. First Edition(stated) 1955. The book is in Good condition with clean covers and pages and a tight, square binding. Touch of rubbing to the covers and pages 25 is partially detached. Owner name on first page. A nice, clean copy of this scarce title. Photos upon request.
Hardcover. Condition: Fair. Reprint. 219 pages. "When first published in 1923 this work became the first book-length discussion of the scope and function of professional public relations and of its practitioner, the counsel on public relations." - from Preface. Bernays has subsequently come to be known as the 'Father of Spin'. Light wear. Library markings upon each edge of text and title page. Pocket removal markings inside each board. Front endpaper removed. Front hinge open. Cole p.27, Larson 7, Lasswell, Casey & Smith p.32; 8vo - over 7¾" - 9¾" tall; Crystallizing Public Opinion Spin Control Propaganda Spinmeister.
Published by Düsseldorf, Essen, Econ-Verlag., 1967
Seller: Steamhead Records & Books, Rodgau-Nieder-Roden, Germany
Book
1. Auflage, gr. 8°, 540 Seiten, Frontispiz, rotes Leinen. ohne Schutzumschlag, leichte Lagerspuren, Schnitt eckbeschmutzt, gute Erhaltung. Sprache: Deutsch.
Published by Simon and Schuster and T.B. Harms Company, New York, 1965
Book First Edition
Hardcover. Condition: Good. First Printing. 849 pages including index and black and white photographic plates. ".Bernays is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations. Here he describes the many national movements, social beliefs, trends, fashions and fads that have been the result of his carefully planned public relations activities. Reveals the secrets, the techniques, the causes and consequences of his glamorous and crucial, yet little understood profession. A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Unmarked. Binding sound. Average wear. A sound copy of this important work. Bibliographic references: Larson 3, Cole p.27.
Hardcover. Condition: Fair. First Edition. First edition of this public relations classic. 374 pages. Suggested reading list. Index. Bernays "presents his conception of public relations, a profession he helped to found: its importance to individuals, organizations, governments. His ideas, backed by years of successful practice, offer a sound basis for public relations." - from dust jacket (not included with this copy). Author, a nephew of Sigmund Freud, conducted many influential large-scale public relations exercises on the American public and has come to be known as the "Father of Spin." His techniques remain very much at work in today's news. Includes replica dust jacket preserved in archival-grade Brodart. Above-average wear. Front hinge open where front free endpaper removed. Remnants of dust jacket flaps affixed inside each board. Light tanning to endpapers and contents. A worthy reading copy. Bibliographic references: Larson 11, Cole p.28. Size: 8vo - over 7¾" - 9¾" tall.