Results (1 - 4) of 4

Show results for

Product Type

  • All Product Types
  • Books (4)
  • Magazines & Periodicals
  • Comics
  • Sheet Music
  • Art, Prints & Posters
  • Photographs
  • Maps
  • Manuscripts &
    Paper Collectibles

Refine by

Condition

Binding

Collectible Attributes

Seller Rating

Fiona Gilmore

Published by Viva Books/Profile Books (2007)

ISBN 10: 1861975929 ISBN 13: 9781861975928

New
First Edition
Softcover

Quantity Available: > 20

From: Vikram Jain Books (New Delhi, India)

Seller Rating: 4-star rating

Add to Basket
US$ 7.38
Convert currency
Shipping: US$ 8.31
From India to U.S.A.
Destination, rates & speeds

About this Item: Viva Books/Profile Books, 2007. Softcover. Condition: New. First edition. Now that consumers are more brand conscious than ever, championing the brand is at the heart of winning business strategies. Nothing is as important if a company is to prosper. Brand Warriors brings together some of the top brand custodians in the business to talk about the strategies they employ to put their brands in the lead " and keep them there. Seventeen high-profile contributors, including Richard Branson, Frederick W. Smith and Robert Ayling, discuss issues such as the economic value of brands, effective brand architecture, powerful positioning and corporate communications programmes, global marketing and corporate reputation. These highly readable perspectives provide penetrating insights " based upon proven success " that no business leader can afford to ignore. Contents: Introduction Asda: The Accelerated REpositioning of a Brand British Airways: Brand Leadership Results from Being True to Our Long-term Vision L Oreal: Achieving Success in Emerging Asian Markets Levi Strauss: Focus on the Legend . and Record-breaking Global Sales Orient Overseas Container Line: Growth Reflecting the Rise of the Asia Pacific Economies McDonald s UK: Balancing the Global/Local Demands of the Brand Guinness Ireland: Broadening the Brand Franchise without Destroying the Mystique Rentokil Initial: Building a Strong Corporate Brand for Growth and Diversity Hewlett-Packard: Keeping the Brand Vision Alive Cadbury Ltd: Harnessing the Strengths of the Corporate Brand VTech: From Vision to Culture London International Group: The Benefits of Globalizing a Brand in a Fragmented Marketplace Mandarin Oriental Hotel Group: Delivering the Eastern Promise Worldwide Mazda: The Journey Towards Harmony Federal Express: The Supremely Packaged Warehouse in the Sky Virgin: The Virtues of a Diversified Brand Vodafone Group: Refreshing the Brand to Maintain Market Leadership Printed Pages: 282. Seller Inventory # 8436BV

More information about this seller | Contact this seller 1.

Fiona Gilmore

Published by Viva Books/Profile Books (2003)

ISBN 10: 1861976119 ISBN 13: 9781861976116

New
First Edition
Softcover

Quantity Available: > 20

From: Vikram Jain Books (New Delhi, India)

Seller Rating: 4-star rating

Add to Basket
US$ 7.38
Convert currency
Shipping: US$ 8.31
From India to U.S.A.
Destination, rates & speeds

About this Item: Viva Books/Profile Books, 2003. Softcover. Condition: New. First edition. The brand must be at the heart of an organization if it is to succeed, but very often companies fail to understand the importance of this maxim. Based on interviews with 50 CEOs and key decision-makers, Fiona Gilmore distils the essence of many of our top brands. Top CEOs such as Michael Eisner of Disney and Chris Gent of Vodafone, discuss the issues that are crucial to their success. They reveal:* How companies can create brand architecture to maximize competitive advantage.* Why the role of the brand is of fundamental importance in the age of e-commerce, to protect the franchise of the established players and to open the market to newcomers.* Why service brands are critical for much of twenty-first-century business. The mantra of organizational excellence, customer service and product innovation is not enough. Organizations have to find ways to involve the service deliverers in their brand.* How companies should deal with acquisitions. Acquisitions create untidy portfolios, and today`s mega, cross-border deals create problems that are so complex that they can lead to a paralysis of indecision. Even the greatest brands sometimes lose their way and stumble. Fiona Gilmore reveals how and why this happens and offers insights and ideas that can be applied to any business - no matter what size - to achieve outstanding success in the new economy.* With a gallery of `star` contributors and a global approach, this is a much bigger book than just `Brand Warriors mark II`* Fiona Gilmore has an enviable reputation in the brand architecture field. Printed Pages: 224. Seller Inventory # 8486BV

More information about this seller | Contact this seller 2.

Edited By Fiona Gilmore

Published by HarperCollins Business, London England (1997)

ISBN 10: 000255867X ISBN 13: 9780002558679

Used
Hardcover
First Edition

Quantity Available: 1

From: The London Bookworm (East Sussex, United Kingdom)

Seller Rating: 5-star rating

Add to Basket
US$ 12.69
Convert currency
Shipping: US$ 13.31
From United Kingdom to U.S.A.
Destination, rates & speeds

About this Item: HarperCollins Business, London England, 1997. Cloth. Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. Hardback. First Edition. Very slight shelf wear to top edge of D/J. This book brings together some of the top brand custodians in the business to talk about the strategies they employ to put their brands in the lead and keep them there. Archie Norman of Asda, Bob Ayling of British Airways, Robert Holloway of Levi Strausse & Co, Alain Evrard of L'Oreal and Robert Riley of Madarin Oriental are just some of the high-profile contributors who, in a series of revealing chapters, discuss the crucial issues of: Effective brand architecture. The feel-good factor. The economic value of brands. Powerful brand positioning and corporate. Communication programmes. Building loyalty - nuturing soft values alongsider hard. Global marketing - the new paradigms. Corporate reputation. The ability to recognize and handle change. The importance of being not just a caring brand, but a caring employer. Championing the brand is at the heart of winning business strategies. Nothing is as important if a company is to prosper. These highly readable perspectives, written from the frontline, provide penetrating insights - based on proven success - that no business leader can afford to ignore. 237 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.) Size: 8vo - over 7" - 9" tall. Hardback. Seller Inventory # 079560

More information about this seller | Contact this seller 3.

Gilmore, Fiona (editor)

Published by HarperCollins, London (1997)

ISBN 10: 000255867X ISBN 13: 9780002558679

Used
Hardcover
First Edition

Quantity Available: 1

From: All Booked (Te Awamutu, WKO, New Zealand)

Seller Rating: 5-star rating

Add to Basket
US$ 16.00
Convert currency
Shipping: US$ 20.00
From New Zealand to U.S.A.
Destination, rates & speeds

About this Item: HarperCollins, London, 1997. Hard Cover. Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. Second Printing. Black boards lettered in gilt on spine. pp.xiv, 237 includes Index. Faint, minor spotting to exterior edges of text block o/w a tight, clean copy. Unclipped DJ. Size: 8vo - over 7" - 9" tall. Seller Inventory # 006016

More information about this seller | Contact this seller 4.

Results (1 - 4) of 4