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Francis Buttle; Stan Maklan

Published by Routledge

ISBN 10: 1856175227 ISBN 13: 9781856175227

Used
Softcover

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From: ThriftBooks - Motor City (AUSTELL, GA, U.S.A.)

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About this Item: Routledge. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1856175227I4N00

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Francis Buttle; Stan Maklan

Published by Routledge

ISBN 10: 1856175227 ISBN 13: 9781856175227

Used
Softcover

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From: ThriftBooks - Motor City (AUSTELL, GA, U.S.A.)

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About this Item: Routledge. Paperback. Condition: As New. An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1856175227I2N00

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Buttle, Francis and Maklan, Stan

Published by Routledge (2008)

ISBN 10: 1856175227 ISBN 13: 9781856175227

Used
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From: Bookbarn International (Bristol, SOM, United Kingdom)

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About this Item: Routledge, 2008. Paperback. Condition: Used; Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Seller Inventory # BBI3307739

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Maklan, Stan, Buttle, Francis

Published by Routledge (2015)

ISBN 10: 1138789836 ISBN 13: 9781138789838

Used
Softcover

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From: NetText Store (Lincoln, NE, U.S.A.)

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About this Item: Routledge, 2015. Paperback. Condition: Good. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. Books have varying amounts of wear and highlighting. Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. We are not able to ship internationally. Your satisfaction is guaranteed! Items ship in quality packaging within 3 business days. Seller Inventory # 8800034026418

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Francis Buttle; Stan Maklan

Published by Routledge (2008)

ISBN 10: 1856175227 ISBN 13: 9781856175227

Used

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About this Item: Routledge, 2008. Brossura. Condition: used_good. seconda edizione. 528 p. Libro. Seller Inventory # tdc-d009a

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Francis Buttle,Stan Maklan

Published by Routledge (2016)

ISBN 10: 1138236810 ISBN 13: 9781138236813

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From: BookVistas (New Delhi, India)

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About this Item: Routledge, 2016. Softcover. Condition: New. 5th or later edition. Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice.NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. Printed Pages: 425. 18 x 24 cm. Seller Inventory # 102859

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Francis Buttle,Stan Maklan

Published by Routledge (2016)

ISBN 10: 1138236810 ISBN 13: 9781138236813

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Quantity Available: 5

From: Vikram Jain Books (New Delhi, India)

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About this Item: Routledge, 2016. Softcover. Condition: New. 5th or later edition. Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice.NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. Printed Pages: 425. Seller Inventory # 102859BV

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Buttle, Francis; Maklan, Stan

Published by Routledge (2015)

ISBN 10: 1138789836 ISBN 13: 9781138789838

Used
Softcover

Quantity Available: 1

From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Routledge, 2015. Paperback. Condition: Good. Seller Inventory # SONG1138789836

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Buttle, Francis, Maklan, Stan

Published by Routledge (2015)

ISBN 10: 1138789836 ISBN 13: 9781138789838

Used
Softcover

Quantity Available: 10

From: Textbooks_Source (Columbia, MO, U.S.A.)

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About this Item: Routledge, 2015. Paperback. Condition: Good. 3rd Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket. Seller Inventory # 001496627U

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Francis Buttle, Stan Maklan

ISBN 10: 1138498254 ISBN 13: 9781138498259

New

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From: firstbookstore (New Delhi, India)

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About this Item: Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # ABINN-88195

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Francis Buttle, Stan Maklan

ISBN 10: 1138498254 ISBN 13: 9781138498259

New

Quantity Available: 1

From: EBOOKSTORE2010 (New Delhi, ND, India)

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About this Item: Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Seller Inventory # SHUB144139

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Francis Buttle, Stan Maklan

ISBN 10: 1138498254 ISBN 13: 9781138498259

New

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From: Bookshub (Karol Bagh, India)

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About this Item: Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-DEC-144139

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Francis Buttle, Stan Maklan

ISBN 10: 1138498254 ISBN 13: 9781138498259

New

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From: Basi6 International (Irving, TX, U.S.A.)

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About this Item: Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEUSADEC19-144139

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Francis Buttle, Stan Maklan

ISBN 10: 1138498254 ISBN 13: 9781138498259

New

Quantity Available: 1

From: Romtrade Corp. (STERLING HEIGHTS, MI, U.S.A.)

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About this Item: Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUDECC-88195

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Francis Buttle (author), Stan Maklan (author)

Published by Taylor and Francis 2019-05-09, London (2019)

ISBN 10: 1138498254 ISBN 13: 9781138498259

New
Softcover

Quantity Available: 10

From: Blackwell's (Oxford, OX, United Kingdom)

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About this Item: Taylor and Francis 2019-05-09, London, 2019. paperback. Condition: New. Seller Inventory # 9781138498259

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Francis Buttle, Stan Maklan

Published by Taylor & Francis Ltd, United Kingdom (2019)

ISBN 10: 1138498254 ISBN 13: 9781138498259

New
Softcover

Quantity Available: 10

From: Book Depository International (London, United Kingdom)

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About this Item: Taylor & Francis Ltd, United Kingdom, 2019. Paperback. Condition: New. 4th ed. Language: English. Brand new Book. Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader's part. The book is structured around three core types of CRM - strategic, operational and analytical - and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION:New and updated international case illustrations throughout New and updated screenshots from CRM applicationsFully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRMArtificial intelligence (AI) Advances in CRM analyticsThe relationships between CRM and customer experience managementThe role of social media in customer management strategyReal-time marketingChatbots and innovative customer self-servicePrivacy and data security.Updated lecturer support materials online. Seller Inventory # AA69781138498259

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Buttle, Francis, Maklan, Stan

Published by Routledge (2019)

ISBN 10: 1138498254 ISBN 13: 9781138498259

Used
Softcover

Quantity Available: 1

From: Textbooks_Source (Columbia, MO, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Routledge, 2019. Paperback. Condition: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. Ships same or next business day. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002247536U

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Buttle, Francis, Maklan, Stan

Published by Routledge (2019)

ISBN 10: 1138498254 ISBN 13: 9781138498259

New
Softcover

Quantity Available: 3

From: Textbooks_Source (Columbia, MO, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Routledge, 2019. Paperback. Condition: New. 4th Edition. Ships in a BOX from Central Missouri! Ships same or next business day. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002247536N

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Francis Buttle, Stan Maklan

Published by Taylor & Francis Ltd, United Kingdom (2019)

ISBN 10: 1138498254 ISBN 13: 9781138498259

New
Softcover

Quantity Available: 10

From: Book Depository hard to find (London, United Kingdom)

Seller Rating: 3-star rating

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About this Item: Taylor & Francis Ltd, United Kingdom, 2019. Paperback. Condition: New. 4th ed. Language: English. Brand new Book. Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader's part. The book is structured around three core types of CRM - strategic, operational and analytical - and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION:New and updated international case illustrations throughout New and updated screenshots from CRM applicationsFully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRMArtificial intelligence (AI) Advances in CRM analyticsThe relationships between CRM and customer experience managementThe role of social media in customer management strategyReal-time marketingChatbots and innovative customer self-servicePrivacy and data security.Updated lecturer support materials online. Seller Inventory # BTA9781138498259

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Francis Buttle, Stan Maklan

Published by Routledge 2019-05-01 (2019)

ISBN 10: 1138498254 ISBN 13: 9781138498259

New
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Quantity Available: 3

From: Chiron Media (Wallingford, United Kingdom)

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About this Item: Routledge 2019-05-01, 2019. Paperback. Condition: New. Seller Inventory # 6666-GRD-9781138498259

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BUTTLE, FRANCIS; MAKLAN, STAN

Published by Routledge (2019)

ISBN 10: 1138498254 ISBN 13: 9781138498259

New
Softcover

Quantity Available: 1

From: Herb Tandree Philosophy Books (Stroud, GLOS, United Kingdom)

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About this Item: Routledge, 2019. Paperback. Condition: NEW. 9781138498259 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01722721

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Buttle, Francis; Maklan, Stan

Published by Routledge (2019)

ISBN 10: 1138498254 ISBN 13: 9781138498259

New
Softcover

Quantity Available: 2

From: FastforBook (Mueng Nonthaburi, Thailand)

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About this Item: Routledge, 2019. Condition: New. Brand New, Never Used, Shipped from Thailand, Delivered within 5-7 business days. Seller Inventory # 9781138498259

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Francis Buttle, Stan Maklan

Published by Routledge

ISBN 10: 1856175227 ISBN 13: 9781856175227

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Softcover

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From: Supernew USA (Bangkok, BKK, Thailand)

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About this Item: Routledge. Soft cover. Condition: New. New, 2nd Edition .US Edition.Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 1856175227

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Maklan, Stan,Buttle, Francis

Published by Routledge (2019)

ISBN 10: 1138498254 ISBN 13: 9781138498259

New
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Quantity Available: 9

From: The Monster Bookshop (Fleckney, United Kingdom)

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About this Item: Routledge, 2019. Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # mon0004405741

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Buttle, Francis, Maklan, Stan

Published by Routledge (2015)

ISBN 10: 1138789836 ISBN 13: 9781138789838

New
Softcover

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From: Textbooks_Source (Columbia, MO, U.S.A.)

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About this Item: Routledge, 2015. Paperback. Condition: New. 3rd Edition. Ships in a BOX from Central Missouri! Ships same or next business day. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001496627N

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Buttle, Francis/ Maklan, Stan

Published by Routledge (2019)

ISBN 10: 1138498254 ISBN 13: 9781138498259

New
Softcover

Quantity Available: 2

From: Revaluation Books (Exeter, United Kingdom)

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About this Item: Routledge, 2019. Paperback. Condition: Brand New. 4th new edition. 448 pages. 9.75x7.50x1.00 inches. In Stock. Seller Inventory # __1138498254

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Buttle, Francis; Maklan, Stan

Published by Routledge (2015)

ISBN 10: 1138789836 ISBN 13: 9781138789838

New
Softcover

Quantity Available: 1

From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Routledge, 2015. Paperback. Condition: New. Seller Inventory # DADAX1138789836

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BUTTLE, FRANCIS; MAKLAN, STAN

Published by Routledge (2019)

ISBN 10: 1138498262 ISBN 13: 9781138498266

New
Hardcover

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From: Herb Tandree Philosophy Books (Stroud, GLOS, United Kingdom)

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About this Item: Routledge, 2019. Hardback. Condition: NEW. 9781138498266 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01722971

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Buttle, Francis/ Maklan, Stan

Published by Routledge (2015)

ISBN 10: 1138789836 ISBN 13: 9781138789838

New
Softcover

Quantity Available: 1

From: Revaluation Books (Exeter, United Kingdom)

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About this Item: Routledge, 2015. Paperback. Condition: Brand New. 3rd revised edition. 522 pages. 9.50x7.50x1.00 inches. In Stock. Seller Inventory # 1138789836

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Buttle, Francis/ Maklan, Stan

Published by Routledge (2019)

ISBN 10: 1138498262 ISBN 13: 9781138498266

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: Routledge, 2019. Hardcover. Condition: Brand New. 4th new edition. 448 pages. 9.68x7.44 inches. In Stock. Seller Inventory # __1138498262

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