Iyengar Srinivasan (48 results)

Condition: New.

Condition: New.

Condition: New.

Condition: New.

Condition: New.

Soft cover. Condition: New. ISBN:9789354794834,376pp.

Hardcover. Condition: New. ISBN:9789358871135,104pp.

Hardcover. Condition: New. Contents: 1. Introduction to Luxury Retail. 2. History and Evolution of Luxury in India. 3. Indian Luxury Market. 4. Strategies Used by Luxury Brands in India. 5. Trends in Luxury Market. 6. Indian Retail Industry. 7. Challenges and Opportunities for the Indian Luxury Market. 8. Motivation for Luxury Purchase. 9. Consumer Behaviour towards Luxury Brands. 10. HNIs and Closet Consumers. 11. Categories of HNI Consumers. 12. Orientation of Consumers towards Luxury Brands. 13. Categories of Luxury Goods and Different Values in Luxury Consumption. 14. Sales of Luxury Brands in Recession. 15. Emerging Markets for Luxury Brands. 16. Global Luxury Market. References. This book discusses about what is luxury, what are luxury brands and how luxury retail has assumed so much significance in the world and the Indian luxury market. The Luxury Market in India: Maharajas to Masses is expected to be worth $7,956 million in 2020 and is projected to grow annually by 10.6% CAGR between 2020-2023. The concept of luxury has been changing dramatically across time and culture. These days, people have become richer, and luxury is a blurred genre that is no longer the preserve of the elite. More and more consumers have increased their financial status as the old values of tradition and nobility have become less important. People have a higher disposable income than earlier generations, resulting in a tendency towards fulfilling personal needs and aspirations through experience. Therefore, it could be said that luxury is more about the experience than about financial value. This book will be useful to companies in the luxury brand sector and also to those companies who plan to enter the Indian luxury market in the coming future. It will help them to understand the factors which motivate an Indian customer to purchase a luxury brand and enable the managers to devise appropriate marketing strategies to target these customers. It will also be useful to management students to understand how the principles of marketing can be applied to a luxury brands.

Hardcover. Condition: Brand New. 152 pages. In Stock.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Leather Bound. Condition: New. Language: English. {Size: 19.68 x 24.13 cms} This book is available in 5 different Leather color without any extra cost. Explore More Options by Clicking on 'More Images' and Notify Us of Your Choice via Email within 24 hours of placing the order. Presenting an Exquisite Leather-Bound Edition, expertly crafted by the prestigious organization "Rare Biblio" with Original Natural Leather that gracefully adorns the spine and corners. The allure continues with Golden Leaf Printing that adds a touch of elegance, while Hand Embossing on the rounded spine lends an artistic flair. This masterpiece has been meticulously reprinted in 2023, utilizing the invaluable guidance of the original edition published many years ago in 1967. The contents of this book are presented in classic black and white. Its durability is ensured through a meticulous sewing binding technique, enhancing its longevity. Imprinted on top-tier quality paper. A team of professionals has expertly processed each page, delicately preserving its content without alteration. Due to the vintage nature of these books, every page has been manually restored for legibility. However, in certain instances, occasional blurriness, missing segments, or faint black spots might persist. We sincerely hope for your understanding of the challenges we faced with these books. Recognizing their significance for readers seeking insight into our historical treasure, we've diligently restored and reissued them. Our intention is to offer this valuable resource once again. We eagerly await your feedback, hoping that you'll find it appealing and will generously share your thoughts and recommendations. Lang: - English, Pages:- 577, Print on Demand. If it is a multi-volume set, then it is only a single volume. Product Disclaimer: Kindly be informed that, owing to the inherent nature of leather as a natural material, minor discolorations or textural variations may be perceptible. Explore the FOLIO EDITION (12x19 Inches): Available Upon Request. [Please Note:- Text Break, 7 Image Black] 577.