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Max Jakob Lusensky

Published by Createspace Independent Publishing Platform, United States (2015)

ISBN 10: 1515062643 ISBN 13: 9781515062646

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Item Description: Createspace Independent Publishing Platform, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Is contemporary consumer society fostering a branded culture at risk of psychosis? Is our imagination being slowly colonized by the plethora of off-the-shelf fantasies promoted by mass and social media? How can we build resilience in the face of this seduction and avoid turning into personal brands ourselves? These are some of the questions author, psychoanalyst-in-training, and former brand director Max Jakob Lusensky explores in this collection of essays. Lusensky playfully de: brands consumer icons Apple and Starbucks while advocating for the withdrawal of psychic projections from brands shiny surfaces. Lusensky s work updates and extends Jung s basic insight that many things in contemporary life of which we might be ambivalent draw on the deepest and most authentic collective psychological dynamics. What Jung did when he understood the spiritual and soulful aspects of being involved with alcohol, Lusensky does in connection with our involvement with the big brand names and products of our time. Crucially, he writes from inside the problematic, as a former creator and user of these God-given modern phenomena. He is not disengaged or supercilious and this gives a personal embodiment to the ingenious argument of what is a very unusual - in the best sense - piece of work. Andrew Samuels, Professor of Analytical Psychology, University of Essex An expose into the world of brand image from one who s been on the inside, Max Jakob Lusensky creatively weaves together psychological and cultural critique with a wickedly clever imagination, that gets at the depth of his story. Kenneth A. Kimmel, Jungian psychoanalyst and author of the book, Eros and the shattering gaze: Transcending narcissism. Bookseller Inventory # APC9781515062646

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Lusensky, Max Jakob

Published by ST PAUL PR (2015)

ISBN 10: 1515062643 ISBN 13: 9781515062646

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Item Description: ST PAUL PR, 2015. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9781515062646

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Max Jakob Lusensky

Published by Createspace Independent Publishing Platform, United States (2015)

ISBN 10: 1515062643 ISBN 13: 9781515062646

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Item Description: Createspace Independent Publishing Platform, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Is contemporary consumer society fostering a branded culture at risk of psychosis? Is our imagination being slowly colonized by the plethora of off-the-shelf fantasies promoted by mass and social media? How can we build resilience in the face of this seduction and avoid turning into personal brands ourselves? These are some of the questions author, psychoanalyst-in-training, and former brand director Max Jakob Lusensky explores in this collection of essays. Lusensky playfully de: brands consumer icons Apple and Starbucks while advocating for the withdrawal of psychic projections from brands shiny surfaces. Lusensky s work updates and extends Jung s basic insight that many things in contemporary life of which we might be ambivalent draw on the deepest and most authentic collective psychological dynamics. What Jung did when he understood the spiritual and soulful aspects of being involved with alcohol, Lusensky does in connection with our involvement with the big brand names and products of our time. Crucially, he writes from inside the problematic, as a former creator and user of these God-given modern phenomena. He is not disengaged or supercilious and this gives a personal embodiment to the ingenious argument of what is a very unusual - in the best sense - piece of work. Andrew Samuels, Professor of Analytical Psychology, University of Essex An expose into the world of brand image from one who s been on the inside, Max Jakob Lusensky creatively weaves together psychological and cultural critique with a wickedly clever imagination, that gets at the depth of his story. Kenneth A. Kimmel, Jungian psychoanalyst and author of the book, Eros and the shattering gaze: Transcending narcissism. Bookseller Inventory # APC9781515062646

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Lusensky, Jakob

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: Book Condition: New. Bookseller Inventory # 12297798-n

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Jakob Lusensky

Published by Bloomsbury Publishing PLC, United Kingdom (2011)

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: Bloomsbury Publishing PLC, United Kingdom, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world s most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it s used correctly, it can turn a one-off purchaser into a loyal fan. Sounds Like Branding is, in its author s words, an ear-opening journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi s and Coca-Cola. What marketers need to know today is not what music to run in the background to an ad, but how a brand sounds . This book is essential reading for any brand manager looking for a competitive edge in an increasingly cluttered media landscape. Bookseller Inventory # AA79781408151433

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Jakob Lusensky

Published by Bloomsbury Publishing PLC, United Kingdom (2011)

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: Bloomsbury Publishing PLC, United Kingdom, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world s most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it s used correctly, it can turn a one-off purchaser into a loyal fan. Sounds Like Branding is, in its author s words, an ear-opening journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi s and Coca-Cola. What marketers need to know today is not what music to run in the background to an ad, but how a brand sounds . This book is essential reading for any brand manager looking for a competitive edge in an increasingly cluttered media landscape. Bookseller Inventory # AA79781408151433

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Lusensky, Max Jakob

Published by CreateSpace Independent Publishing Platform

ISBN 10: 1515062643 ISBN 13: 9781515062646

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Item Description: CreateSpace Independent Publishing Platform. PAPERBACK. Book Condition: New. 1515062643 Special order direct from the distributor. Bookseller Inventory # ING9781515062646

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Lusensky, Max Jakob

Published by ST PAUL PR (2015)

ISBN 10: 1515062643 ISBN 13: 9781515062646

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Item Description: ST PAUL PR, 2015. PAP. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9781515062646

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Lusensky, Jakob:

Published by Bloomsbury Publishing Plc, 06.07.2011. (2011)

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: Bloomsbury Publishing Plc, 06.07.2011., 2011. Book Condition: Neu. 176 Seiten ISBN: 9781408151433 , Preis inkl. MwSt. Sprache: Englisch Gewicht in Gramm: 158 19,6 x 13,0 x 1,4 cm, Taschenbuch. Bookseller Inventory # 974446

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Max Jakob Lusensky

Published by CreateSpace Independent Publishing Platform

ISBN 10: 1515062643 ISBN 13: 9781515062646

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Item Description: CreateSpace Independent Publishing Platform. Paperback. Book Condition: New. This item is printed on demand. Paperback. 112 pages. Dimensions: 8.0in. x 5.2in. x 0.3in.Is contemporary consumer society fostering a branded culture at risk of psychosis Is our imagination being slowly colonized by the plethora of off-the-shelf fantasies promoted by mass and social media How can we build resilience in the face of this seduction and avoid turning into personal brands ourselves These are some of the questions author, psychoanalyst-in-training, and former brand director Max Jakob Lusensky explores in this collection of essays. Lusensky playfully de: brands consumer icons Apple and Starbucks while advocating for the withdrawal of psychic projections from brands shiny surfaces. Lusenskys work updates and extends Jungs basic insight that many things in contemporary life of which we might be ambivalent draw on the deepest and most authentic collective psychological dynamics. What Jung did when he understood the spiritual and soulful aspects of being involved with alcohol, Lusensky does in connection with our involvement with the big brand names and products of our time. Crucially, he writes from inside the problematic, as a former creator and user of these God-given modern phenomena. He is not disengaged or supercilious and this gives a personal embodiment to the ingenious argument of what is a very unusual in the best sense piece of work. Andrew Samuels, Professor of Analytical Psychology, University of Essex This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9781515062646

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Lusensky Jakob

Published by A & C Black Publishers Ltd.

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: A & C Black Publishers Ltd. Book Condition: New. pp. 176. Bookseller Inventory # 4710328

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Jakob Lusensky

Published by A & C Black Publishers Ltd

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: A & C Black Publishers Ltd. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9781408151433

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Jakob Lusensky

Published by A&C Black (2011)

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: A&C Black, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # M140815143X

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LUSENSKY JAKOB

Published by Bloomsbury (2011)

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: Bloomsbury, 2011. Paperback. Book Condition: NEW. 9781408151433 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0862431

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Jakob Lusensky

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: Paperback. Book Condition: New. Brand new book. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you safely. Bookseller Inventory # 9781408151433

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Lusensky, Jakob

Published by A&C Black (2011)

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: A&C Black, 2011. Paperback. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P02140815143X

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Lusensky, Jakob

Published by A&C Black (2011)

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: A&C Black, 2011. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11140815143X

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Lusensky, Jakob

Published by A&C Black (2011)

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: A&C Black, 2011. Paperback. Book Condition: Like New. Almost new condition. Bookseller Inventory # P01140815143X

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Jakob Lusensky

Published by A&C Black (2011)

ISBN 10: 140815143X ISBN 13: 9781408151433

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Item Description: A&C Black, 2011. Paperback. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 140815143X

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