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Vincent Bastien, Jean-Noël Kapferer

ISBN 10: 2212554656 ISBN 13: 9782212554656

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From: medimops (Berlin, Germany)

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About this Item: Condition: acceptable. 821 Gramm. Seller Inventory # M02212554656-B

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Kapferer, Jean-Noël; Bastien, Vincent

Published by Kogan Page

ISBN 10: 0749464917 ISBN 13: 9780749464912

Used
Hardcover

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From: JVG Books LLC (Westfield, NJ, U.S.A.)

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About this Item: Kogan Page. Hardcover. Condition: Fine. 0749464917 Clean and Unmarked Copy. Seller Inventory # TRD000149631

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Jean-Noël Kapferer; Vincent Bastien

Published by Kogan Page (2009)

ISBN 10: 0749454776 ISBN 13: 9780749454777

Used
Hardcover

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From: GlassFrogBooks (Minden, NV, U.S.A.)

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About this Item: Kogan Page, 2009. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0749454776-2-4

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Jean-Noel Kapferer; Vincent Bastien

Published by Kogan Page (2009)

ISBN 10: 0749454776 ISBN 13: 9780749454777

Used
Hardcover

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Kogan Page, 2009. Hardcover. Condition: Used: Good. Seller Inventory # SONG0749454776

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Jean-Noël Kapferer; Vincent Bastien

Published by Kogan Page, London, UK (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Used
Hardcover

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From: Oxfam - Bristol, Queens Road - F2811 (Bristol, United Kingdom)

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About this Item: Kogan Page, London, UK, 2012. Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 2nd Edition. Seller Inventory # 004834

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Jean Noel Kapferer, Vincent Bastien

Published by Kogan Page Ltd, United Kingdom (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
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From: Book Depository International (London, United Kingdom)

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About this Item: Kogan Page Ltd, United Kingdom, 2012. Hardback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing rules upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of luxury across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy. Seller Inventory # AA99780749464912

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Vincent Bastien, Jean-Noël Kapferer

ISBN 10: 2212554656 ISBN 13: 9782212554656

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From: medimops (Berlin, Germany)

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About this Item: Condition: good. 821 Gramm. Seller Inventory # M02212554656-G

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Jean Noel Kapferer, Vincent Bastien

Published by Kogan Page Ltd, United Kingdom (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

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From: The Book Depository (London, United Kingdom)

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About this Item: Kogan Page Ltd, United Kingdom, 2012. Hardback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing rules upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of luxury across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy. Seller Inventory # AA99780749464912

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Vincent Bastien, Jean-Noël Kapferer

ISBN 10: 2212554656 ISBN 13: 9782212554656

Used

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From: medimops (Berlin, Germany)

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About this Item: Condition: very good. 821 Gramm. Seller Inventory # M02212554656-V

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Vincent Bastien; Jean-Noël Kapferer

Published by Eyrolles (2012)

ISBN 10: 2212554656 ISBN 13: 9782212554656

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Softcover

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From: Gallix (Gif sur Yvette, France)

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About this Item: Eyrolles, 2012. Condition: Neuf. Seller Inventory # 9782212554656

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Jean-Noël Kapferer (author), Vincent Bastien (author)

Published by Kogan Page 2012-09-03, London (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

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From: Blackwell's (Oxford, OX, United Kingdom)

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About this Item: Kogan Page 2012-09-03, London, 2012. hardback. Condition: New. Seller Inventory # 9780749464912

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Kapferer, Jean-Noël; Bastien, Vincent

Published by Kogan Page

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

Quantity Available: 2

From: WFL (Holtsville, NY, U.S.A.)

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About this Item: Kogan Page. Hardcover. Condition: New. 0749464917 Brand New ,Original Book , Direct from Source , Express 6-8 business days worldwide delivery. Seller Inventory # DG#J193532

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Kapferer, Jean-Noel, Bastien, Vincent

ISBN 10: 0749454776 ISBN 13: 9780749454777

Used

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About this Item: Condition: good. 699 Gramm. Seller Inventory # M00749454776-G

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Jean-Noël Kapferer; Vincent Bastien

Published by Kogan Page (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Used
Hardcover

Quantity Available: 1

From: GlassFrogBooks (Minden, NV, U.S.A.)

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About this Item: Kogan Page, 2012. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0749464917-2-4

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Kapferer, Jean-Noel; Bastien, Vincent

Published by Kogan Page (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

Quantity Available: 1

From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Kogan Page, 2012. Hardcover. Condition: New. Seller Inventory # DADAX0749464917

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Kapferer, Jean-Noel, Bastien, Vincent

ISBN 10: 0749454776 ISBN 13: 9780749454777

Used

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From: medimops (Berlin, Germany)

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About this Item: Condition: very good. 699 Gramm. Seller Inventory # M00749454776-V

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Jean-Noël Kapferer; Vincent Bastien

Published by Kogan Page (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

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About this Item: Kogan Page, 2012. Condition: New. Seller Inventory # L9780749464912

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Kapferer, Jean Noel; Bastien, Vincent

Published by Kogan Page Ltd (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
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About this Item: Kogan Page Ltd, 2012. Condition: New. 2012. 2nd Edition. Hardcover. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756. . . . . . . Seller Inventory # V9780749464912

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Kapferer, Jean Noel; Bastien, Vincent

Published by Kogan Page Ltd

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

Quantity Available: 3

From: Kennys Bookstore (Olney, MD, U.S.A.)

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About this Item: Kogan Page Ltd. Condition: New. 2012. 2nd Edition. Hardcover. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780749464912

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Jean-Noël Kapferer; Vincent Bastien

Published by Kogan Page (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

Quantity Available: 1

From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Kogan Page, 2012. Condition: New. book. Seller Inventory # M0749464917

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Jean-Noël Kapferer; Vincent Bastien

Published by Kogan Page (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

Quantity Available: 4

From: Ria Christie Collections (Uxbridge, United Kingdom)

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About this Item: Kogan Page, 2012. Condition: New. book. Seller Inventory # ria9780749464912_rkm

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Kapferer, Jean-Noël, Bastien, Vincent

Published by Kogan Page (2009)

ISBN 10: 0749454776 ISBN 13: 9780749454777

Used
Hardcover

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

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About this Item: Kogan Page, 2009. Hardcover. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P020749454776

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Kapferer, Jean-Noël; Bastien, Vincent

Published by Kogan Page (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

Quantity Available: 10

From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Kogan Page, 2012. Hardcover. Condition: New. Seller Inventory # INGM9780749464912

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Jean-Noël Kapferer; Vincent Bastien

Published by Franco Angeli (2015)

ISBN 10: 8856824701 ISBN 13: 9788856824704

New
Softcover
First Edition

Quantity Available: 5

From: Webster.it (Limena, PD, Italy)

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About this Item: Franco Angeli, 2015. Condition: NEW. Seller Inventory # 9788856824704

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Jean-Noel Kapferer, Vincent Bastien

Published by Kogan Page 2012-09-03 (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

New

Quantity Available: 4

From: Chiron Media (Wallingford, United Kingdom)

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About this Item: Kogan Page 2012-09-03, 2012. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-GRD-04892338

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Kapferer, Jean-Noel/ Bastien, Vincent

Published by Kogan Page Ltd (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

Quantity Available: 2

From: Revaluation Books (Exeter, United Kingdom)

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About this Item: Kogan Page Ltd, 2012. Hardcover. Condition: Brand New. 2nd edition. 352 pages. 9.50x6.50x1.25 inches. In Stock. Seller Inventory # z-0749464917

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Kapferer, Jean-Noel and Vincent Bastien:

Published by Kogan Page, (2008)

ISBN 10: 0749454776 ISBN 13: 9780749454777

Used

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From: Studibuch-de (Stuttgart, Germany)

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About this Item: Kogan Page, 2008. Gebundene Ausgabe. Condition: Wie neu. 323 Seiten Das Buch befindet sich in einem sehr guten, unbenutzten Zustand. Gebrauchtware, gekauft von Privatperson. FBA+0100064059 Sprache: Englisch Gewicht in Gramm: 699. Seller Inventory # 13627

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Kapferer, Jean-Noël; Bastien, Vincent

Published by Kogan Page

ISBN 10: 0749464917 ISBN 13: 9780749464912

Hardcover
New

Quantity Available: > 20

From: Russell Books (Victoria, BC, Canada)

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About this Item: Kogan Page. Hardcover. Condition: New. 0749464917 Special order direct from the distributor. Seller Inventory # ING9780749464912

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Kapferer, Jean-Noël, Bastien, Vincent

Published by Kogan Page (2009)

ISBN 10: 0749454776 ISBN 13: 9780749454777

Hardcover
New

Quantity Available: 2

From: Murray Media (North Miami Beach, FL, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Kogan Page, 2009. Hardcover. Condition: New. Never used!. Seller Inventory # P110749454776

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Jean-Noel Kapferer, Vincent Bastien

Published by Kogan Page 2012-09-03 (2012)

ISBN 10: 0749464917 ISBN 13: 9780749464912

New

Quantity Available: 5

From: Chiron Media (Wallingford, United Kingdom)

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About this Item: Kogan Page 2012-09-03, 2012. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-LBR-01104262

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Results (1 - 30) of 37