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Erich Joachimsthaler, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan

Published by Harvard Business School Press (1999)

ISBN 10: 1578511445 ISBN 13: 9781578511440

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From: Better World Books: West (Reno, NV, U.S.A.)

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About this Item: Harvard Business School Press, 1999. Condition: Good. 1st Edition. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP85664813

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John Quelch, Kash Rangan, M. A Herrero

Published by Jossey-Bass (2007)

ISBN 10: 0787982164 ISBN 13: 9780787982164

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From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: Jossey-Bass, 2007. Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP8520322

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Erich Joachimsthaler, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan

Published by Harvard Business School Press (1999)

ISBN 10: 1578511445 ISBN 13: 9781578511440

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From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: Harvard Business School Press, 1999. Condition: Very Good. 1st Edition. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP13232695

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John Quelch, Kash Rangan, M. A Herrero

Published by Jossey-Bass (2007)

ISBN 10: 0787982164 ISBN 13: 9780787982164

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About this Item: Jossey-Bass, 2007. Condition: Very Good. 1st Edition. Ships from Reno, NV. Great condition for a used book! Minimal wear. Seller Inventory # GRP102377779

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Erich Joachimsthaler, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan

Published by Harvard Business School Press (1999)

ISBN 10: 1578511445 ISBN 13: 9781578511440

Used
First Edition

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: Harvard Business School Press, 1999. Condition: Very Good. 1st Edition. Great condition for a used book! Minimal wear. Seller Inventory # GRP9871481

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Rajiv Lal, Rajiv Lal, John Quelch, V Kasturi Rangan

Published by McGraw-Hill/Irwin (2005)

ISBN 10: 0072967625 ISBN 13: 9780072967623

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About this Item: McGraw-Hill/Irwin, 2005. Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP2512994

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Rajiv Lal, Rajiv Lal, John Quelch, V Kasturi Rangan

Published by McGraw-Hill/Irwin (2005)

ISBN 10: 0072967625 ISBN 13: 9780072967623

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About this Item: McGraw-Hill/Irwin, 2005. Condition: Very Good. 1st Edition. Great condition for a used book! Minimal wear. Seller Inventory # GRP2705048

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Rajiv Lal, Rajiv Lal, John Quelch, V Kasturi Rangan

Published by McGraw-Hill/Irwin (2005)

ISBN 10: 0072967625 ISBN 13: 9780072967623

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About this Item: McGraw-Hill/Irwin, 2005. Condition: Fair. 1st Edition. Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Seller Inventory # GRP94361976

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John A. Quelch, Rohit Deshpande

Published by Jossey-Bass (2004)

ISBN 10: 0787968579 ISBN 13: 9780787968571

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About this Item: Jossey-Bass, 2004. Condition: Very Good. 1st. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP67913344

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John A. Quelch, Rohit Deshpande

Published by Jossey-Bass (2004)

ISBN 10: 0787968579 ISBN 13: 9780787968571

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About this Item: Jossey-Bass, 2004. Condition: Good. 1st. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP90511847

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John A. Quelch, Rohit Deshpande

Published by Jossey-Bass (2004)

ISBN 10: 0787968579 ISBN 13: 9780787968571

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About this Item: Jossey-Bass, 2004. Condition: Good. 1st. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP102482243

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John A. Quelch, Rohit Deshpande

Published by Jossey-Bass (2004)

ISBN 10: 0787968579 ISBN 13: 9780787968571

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From: Better World Books: West (Reno, NV, U.S.A.)

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About this Item: Jossey-Bass, 2004. Condition: As New. 1st. Ships from Reno, NV. Book in almost Brand New condition. Seller Inventory # GRP90702585

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Quelch, John A.

Published by Prentice Hall, Lebanon, Indiana, U.S.A. (2000)

ISBN 10: 0130283576 ISBN 13: 9780130283573

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Softcover
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From: Night Owl Used Books (Kittanning, PA, U.S.A.)

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About this Item: Prentice Hall, Lebanon, Indiana, U.S.A., 2000. Soft cover. Condition: As New. 1st Edition. Seller Inventory # 001883

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Quelch, John A.;Jocz, Katherine E.

Published by Harvard Business School Pr, Boston, Massachusetts, U.S.A. (2008)

ISBN 10: 1422117359 ISBN 13: 9781422117354

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From: The Book Escape (Baltimore, MD, U.S.A.)

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About this Item: Harvard Business School Pr, Boston, Massachusetts, U.S.A., 2008. Hard Cover. Condition: Very Good. Dust Jacket Condition: Very Good. First Edition, First Printing. Light wear to edges and corners of DJ and book covers. Pages of text are clean, bright and free of markings. Binding is tight and secure. ***We ship daily. Our books are carefully described and packaged in boxes (not envelopes). A gift card and personalized message can be included upon request.***. Seller Inventory # 408628

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John T. Gourville, John A Quelch, V Kasturi Rangan

Published by McGraw-Hill/Irwin (2005)

ISBN 10: 0072887761 ISBN 13: 9780072887761

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From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: McGraw-Hill/Irwin, 2005. Condition: Very Good. 1st Edition. Great condition for a used book! Minimal wear. Seller Inventory # GRP8642515

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John T. Gourville, John A Quelch, V Kasturi Rangan

Published by McGraw-Hill/Irwin (2005)

ISBN 10: 0072887761 ISBN 13: 9780072887761

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From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: McGraw-Hill/Irwin, 2005. Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP18589587

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Quelch, John A and Jocz, Kaatherine E.

Published by Harvard Business Press, Boston, Massachusetts (2007)

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First Edition

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From: Kenneth A. Himber (Lebanon, NJ, U.S.A.)

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About this Item: Harvard Business Press, Boston, Massachusetts, 2007. Hard Cover. Condition: As New. Dust Jacket Condition: As New. First Edition, First Printing. Book is a clean tight unmarked copy. Seller Inventory # 016172

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John A. Quelch; Katherine E. Jocz

Published by Harvard Business Review Press (2008)

ISBN 10: 1422117359 ISBN 13: 9781422117354

Hardcover
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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Harvard Business Review Press, 2008. Condition: New. book. Seller Inventory # M1422117359

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John A. Quelch

Published by Pearson College Div (2000)

ISBN 10: 0130283576 ISBN 13: 9780130283573

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First Edition

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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Pearson College Div, 2000. Condition: New. book. Seller Inventory # M0130283576

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Buzzell, Robert D.; Quelch, John; Bartlett, Christopher A.

Published by Addison-Wesley, USA (1992)

ISBN 10: 0201542803 ISBN 13: 9780201542806

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Softcover
First Edition

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From: Richard Sylvanus Williams (Est 1976) (WINTERTON, United Kingdom)

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About this Item: Addison-Wesley, USA, 1992. Paperback. Condition: nrFine. 1st Edition (thus). SPECIAL POSTAGE RATES APPLY GB £5. Seller Inventory # s709.004

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International Edition
International Edition

Rajiv Lal, John A. Quelch & V. Kasturi Rangan

ISBN 10: 0070603952 ISBN 13: 9780070603950

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First Edition

Quantity Available: > 20

From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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About this Item: Softcover. Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB1447666

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International Edition
International Edition

Rajiv Lal, John A. Quelch & V. Kasturi Rangan

ISBN 10: 0072967625 ISBN 13: 9780072967623

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From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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About this Item: Softcover. Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # ABUS1447666

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John A. Quelch,Rajiv Lal,V. Kasturi Rangan

Published by McGraw Hill Education (2005)

ISBN 10: 0070603952 ISBN 13: 9780070603950

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: McGraw Hill Education, 2005. Softcover. Condition: New. First edition. This cases essentially a Hardvard case book which offers the best in marketing management cases.An overall `business`otientation of the cases make this book a refreshingly different offering in the area of marketing management. Table of contents PART I : INTRODUTION Chapter 1. Marketing Strategy- An Overview Chapter 2. Callaway Golf Company Chapter 3. Tesco Plc. PART II : CREATING VALUE Chapter 4. Creating value Chapter 5. Freemarkets Online Chapter 6. Xerox:Book-In-Time Chapter 7. Freeport Studio Chapter 8. Omnitel Pronto Italia PART III : CHOOSING CUSTOMERS Chapter 9. Target Market Selection and Product Positioning Chapter 10.Warner-Lambert Treland:Niconil Chapter 11.TiVo Chapter 12.The New Beetle Chapter 13.Aqualisa Quartz:Simply a Beeter Shower Chapter 14.Documentum, Inc. PART IV : COMMUNICATING VALUE 15.Integrated Marketing Communications Chapter 16.Guru.com Chapter 17.Colgate-Palmolive Company: The Precision Toothbrush Chapter 18.Launching the BMW Z3 Roadster Chapter 19.Mountain Dew: Selecting New Creative PART V : GOING TO MARKET Chapter 20.Going to Market Chapter 21.Ring Medical Chapter 22.HP Consumer Priduct Business Organization: Distributing Printers via the Internet Chapter 23.Goodyear:The Aquated Choice Chapter 24.Merrill Lynch:The Integrated Choice Chapter 25.Avon.com PART VI : CAPTURING VALUE Chapter 26.Pricing:A value-Based Approach Chapter 27.Pricing and Market making on the interner Chapter 28.Coca-Cola`s new Vending Machine Pricing to Capture Value, or Not? Chapter 29.Tweeter etc. Chapter 30.DHL Worldwide Express PART VII : BRANDSING Chapter 31.Brans and Branding Chapter 32.Charles Schwab Corp:Introducing a New Brand Chapter 33.Heineken N.V.:Global Branding and Advertising Chapter 34.UNICEF Chapter 35.Steinway & Sons:Buying a Legend(A) PART VIII : MANAGING CUSTOMERS FOR PROFITS Chapter 36.Note on Customer Management Chapter 37.Fabtek(A) Chapter 38.Hunter Business Group: TeamTBA Chapter 39.Harrah,s Entertainment Inc. PART NINE: SUSTAINING VALUE Chapter 40.Sustaining Value Chapter 41.Koc. Holding: Arecelik White Goods Chapter 42.KONE: The MonoSpace Launch in Garmany Chapter 43.H-E-B Own Brands Chapter 44.Zucamor S.A.:Global Competition in Argentina Chapter 45.Dell- New Horizones Index Printed Pages: 828. Seller Inventory # 21298

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Quelch, John A.

Published by John Wiley & Sons, New York (1989)

ISBN 10: 0471618535 ISBN 13: 9780471618539

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From: MW Books Ltd (New York, NY, U.S.A.)

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About this Item: John Wiley & Sons, New York, 1989. First Edition. A fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 224 pages; Subjects: Marketing - United States. Advertising - United States. 1 Kg. Seller Inventory # 53100

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Quelch, John A.

Published by John Wiley & Sons, New York (1989)

ISBN 10: 0471618535 ISBN 13: 9780471618539

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From: MW Books Ltd. (Galway, Ireland)

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About this Item: John Wiley & Sons, New York, 1989. First Edition. A fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 224 pages; Subjects: Marketing - United States. Advertising - United States. 1 Kg. Seller Inventory # 53100

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Rajiv Lal; John Quelch; V Kasturi Rangan

Published by McGraw-Hill/Irwin (2004)

ISBN 10: 0072967625 ISBN 13: 9780072967623

Hardcover
New
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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: McGraw-Hill/Irwin, 2004. Condition: New. book. Seller Inventory # M0072967625

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Quelch, John A. And Robert Deshpande {Editors}

Published by Jossey-Bass Inc., Publishers, San Francisco, California, U.S.A. (2004)

ISBN 10: 0787968579 ISBN 13: 9780787968571

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From: Glued To The Tube Books (Minneapolis, MN, U.S.A.)

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About this Item: Jossey-Bass Inc., Publishers, San Francisco, California, U.S.A., 2004. Hard Cover. Condition: Fine. No Jacket. First Edition {First Printing}. "A thoughful examination of some of the critical issues faced by both practitioners and academics concerned with global marketing. The papers take a fresh look at questions such as the impact of regionalization, pressures to integrate and/or fragment strategy, managing global firms, and marketing in poor countries." {Stephen J. Kobrin}.This book has 424 pages. The text contains NO internal markings whatsoever. Seller Inventory # 033490

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Quelch, John A. & Katherine E. Jocz

Published by Harvard Business Review Press, Boston (2008)

ISBN 10: 1422117359 ISBN 13: 9781422117354

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From: Rare Book Cellar (Pomona, NY, U.S.A.)

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About this Item: Harvard Business Review Press, Boston, 2008. Hardcover. First Edition; First Printing. Very Good+ in a Very Good+ dust jacket. ; Signed by the author. ; ; 9.21 X 6.14 X 1.42 inches; 339 pages; Original unclipped dust jacket protected by archival Brodart cover. All domestic orders shipped protected in a Box. ; Signed by Author. Seller Inventory # 76997

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Published by Jossey-Bass (2007)

ISBN 10: 0787982164 ISBN 13: 9780787982164

Hardcover
New
First Edition

Quantity Available: 1

From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Jossey-Bass, 2007. Condition: New. book. Seller Inventory # M0787982164

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Quelch, John A.;Jocz, Katherine E.

Published by Harvard Business School Pr, Boston, Massachusetts, U.S.A. (2007)

ISBN 10: 1422117359 ISBN 13: 9781422117354

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From: Biblio Books (Mississauga, ON, Canada)

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About this Item: Harvard Business School Pr, Boston, Massachusetts, U.S.A., 2007. Hardcover. Condition: As New. 1st Edition. The book looks like new, unread and clean. Edges are sharp and fine. No tears or creases. No stains, writing or reminder marks. The binding is straight and tight. The book itself is very nice. Shipping is normally same day from our Canadian warehouse. Customer satisfaction is our priority.The book is signed by authors iin separate stamp paper from both authors on title page. Seller Inventory # 011658

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Results (1 - 30) of 34