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Prakash D Vijaya Rao K. Rama Mohana

Published by Discovery Publishing House

ISBN 10: 8171415652 ISBN 13: 9788171415656

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From: Majestic Books (London, ,, United Kingdom)

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Item Description: Discovery Publishing House. Book Condition: New. pp. 270 , Illus., Maps. Bookseller Inventory # 7777693

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K. Rama Mohana Rao

Published by Pearson Education (2011)

ISBN 10: 8131732258 ISBN 13: 9788131732250

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Item Description: Pearson Education, 2011. Softcover. Book Condition: New. 2nd edition. The last thirty years have witnessed a steady increase in the contribution of the services sector to economic growth. In fact, the contribution of services to the economies of the USA?the first to be declared a service economy with the services sector contributing more than 50 per cent of the GDP?and other developed countries continues to grow even now. However, in recent times, even developing economies have come to rely on the services sector for economic growth. Organizations have come to realize that services?characterized by intangibility, perishability and variability?are different from goods; hence, their marketing requires the use of specifically formulated strategies. It is no surprise then that services marketing has evolved as a specialized branch of study. Present-day managers need this knowledge to effectively drive the growth of their organizations. The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition, while improving on the pedagogy. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management. Printed Pages: 584. Bookseller Inventory # 21641

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K. Rama Mohana Rao

Published by Pearson Education (2011)

ISBN 10: 8131732258 ISBN 13: 9788131732250

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From: A - Z Books (New Delhi, DELHI, India)

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Item Description: Pearson Education, 2011. Softcover. Book Condition: New. 2nd edition. The last thirty years have witnessed a steady increase in the contribution of the services sector to economic growth. In fact, the contribution of services to the economies of the USAâ"the first to be declared a service economy with the services sector contributing more than 50 per cent of the GDPâ"and other developed countries continues to grow even now. However, in recent times, even developing economies have come to rely on the services sector for economic growth. Organizations have come to realize that servicesâ"characterized by intangibility, perishability and variabilityâ"are different from goods; hence, their marketing requires the use of specifically formulated strategies. It is no surprise then that services marketing has evolved as a specialized branch of study. Present-day managers need this knowledge to effectively drive the growth of their organizations. The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition, while improving on the pedagogy. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management. Printed Pages: 584. Bookseller Inventory # 21641

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International Edition
International Edition

K. Rama Mohana Rao

ISBN 10: 8131732258 ISBN 13: 9788131732250

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From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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Item Description: Softcover. Book Condition: New. 2nd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN41440199

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International Edition
International Edition

K. Rama Mohana Rao

ISBN 10: 8131732258 ISBN 13: 9788131732250

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Item Description: Softcover. Book Condition: New. 2nd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBD31440199

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International Edition
International Edition

K. Rama Mohana Rao

ISBN 10: 8131732258 ISBN 13: 9788131732250

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From: bookscollection (Delhi, DELHI, India)

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Item Description: Book Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEADH*##810

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Manikyam K. Ratna Rao K. Rama Mohana

Published by Discovery Publishing House

ISBN 10: 9350562928 ISBN 13: 9789350562925

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Item Description: Discovery Publishing House. Book Condition: New. pp. 284. Bookseller Inventory # 55060663

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Saiprasad I. Rao K. Rama Mohana

Published by Oxford Book Company

ISBN 10: 9350300931 ISBN 13: 9789350300930

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Item Description: Oxford Book Company. Book Condition: New. pp. vi + 192 Figures Maps. Bookseller Inventory # 50980375

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International Edition
International Edition

K. RAMA MOHANA RAO

ISBN 10: 8131732258 ISBN 13: 9788131732250

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From: Romtrade Corp. (STERLING HEIGHTS, MI, U.S.A.)

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Item Description: Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-56022

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K. Rama Mohana Rao,D. Srinivasa Prasad

Published by Discovery Publishing House Pvt. Ltd. (2011)

ISBN 10: 8183567185 ISBN 13: 9788183567183

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Item Description: Discovery Publishing House Pvt. Ltd., 2011. Hardcover. Book Condition: New. Telecommunications brought many changes in the country ranging from industrial growth to enhancement of quality life of the people. Particularly after the entry of mobile telepathy the growth of this sector is substantial. It could penetrate into rural areas and influence the lifestyles of rural India. The fixed line services though facing some problems due to the trend towardes mobile, its role in the development can not be over emphasized. This book is based on a research work on fixed line telecom services. Table of Contents Introduction Telecom Sector in India BSNL-Organisation System and Perspectives The Product Mix of BSNL Pricing Policy Distribution system Internal Marketing External Marketing Printed Pages: 300. Bookseller Inventory # 61799

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K. Rama Mohana Rao & S. Gangadhara Rama Rao

Published by Himalaya Publishing House Pvt. Ltd.

ISBN 10: 9350513420 ISBN 13: 9789350513422

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Item Description: Himalaya Publishing House Pvt. Ltd. Hardcover. Book Condition: New. Bookseller Inventory # HPH-9789350513422

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K. Rama Mohana Rao,D. Srinivasa Prasad

Published by Discovery Publishing House Pvt. Ltd. (2011)

ISBN 10: 8183567185 ISBN 13: 9788183567183

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Item Description: Discovery Publishing House Pvt. Ltd., 2011. Hardcover. Book Condition: New. Telecommunications brought many changes in the country ranging from industrial growth to enhancement of quality life of the people. Particularly after the entry of mobile telepathy the growth of this sector is substantial. It could penetrate into rural areas and influence the lifestyles of rural India. The fixed line services though facing some problems due to the trend towardes mobile, its role in the development can not be over emphasized. This book is based on a research work on fixed line telecom services. Table of Contents Introduction Telecom Sector in India BSNL-Organisation System and Perspectives The Product Mix of BSNL Pricing Policy Distribution system Internal Marketing External Marketing Printed Pages: 300. Bookseller Inventory # 61799

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K. Rama Mohana Rao & S. Gangadhara Rama Rao

Published by Himalaya Publishing House Pvt. Ltd.

ISBN 10: 9350513420 ISBN 13: 9789350513422

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Item Description: Himalaya Publishing House Pvt. Ltd. Hardcover. Book Condition: New. Bookseller Inventory # HPH-9789350513422

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Rao, K. Rama Mohana.

Used Hardcover

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From: Books on the Orient, IOBA, MWABA (Minneapolis, MN, U.S.A.)

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Item Description: New Delhi: 1990, xx, 352 pp. In Dj. An overview of the handweaving industry including a socio-economic profile of the weavers. Bookseller Inventory # 000729

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K.Rama Mohana Rao

Published by Discovery Publishing House Pvt.Ltd, New Delhi (2013)

ISBN 10: 9350562928 ISBN 13: 9789350562925

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Item Description: Discovery Publishing House Pvt.Ltd, New Delhi, 2013. Hardcover. Book Condition: New. Bookseller Inventory # 410786

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K.Rama Mohana Rao

Published by Discovery Publishing House Pvt. Ltd. (2013)

ISBN 10: 9350562928 ISBN 13: 9789350562925

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From: BookVistas (New Delhi, DELHI, India)

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Item Description: Discovery Publishing House Pvt. Ltd., 2013. Hardcover. Book Condition: New. Printed Pages:284. Bookseller Inventory # Discovery-9789350562925

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K.Rama Mohana Rao

Published by Oxford Book Co., Jaipur (2013)

ISBN 10: 9350300931 ISBN 13: 9789350300930

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Item Description: Oxford Book Co., Jaipur, 2013. Hardcover. Book Condition: New. Bookseller Inventory # 261237

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K.Rama Mohana Rao

Published by Discovery Publishing House Pvt. Ltd. (2013)

ISBN 10: 9350562928 ISBN 13: 9789350562925

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Item Description: Discovery Publishing House Pvt. Ltd., 2013. Hardcover. Book Condition: New. Printed Pages:284. Bookseller Inventory # Discovery-9789350562925

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