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Mark Gabbott; Piet van Helsdingen; Hans Kasper

Published by Wiley & Sons, Incorporated, John

ISBN 10: 0470091169 ISBN 13: 9780470091166

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From: ThriftBooks - Motor City (Brownstown, MI, U.S.A.)

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About this Item: Wiley & Sons, Incorporated, John. Paperback. Condition: Fair. Ex-Library Book - will contain Library Markings. Seller Inventory # G0470091169I5N10

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Hans Kasper, Piet van Helsdingen, Mark Gabbott

Published by Wiley (2006)

ISBN 10: 0470091169 ISBN 13: 9780470091166

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About this Item: Wiley, 2006. Condition: Very Good. 2nd. Great condition for a used book! Minimal wear. Seller Inventory # GRP10392966

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Hans Kasper, Piet van Helsdingen, Mark Gabbott

Published by Wiley (2006)

ISBN 10: 0470091169 ISBN 13: 9780470091166

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About this Item: Wiley, 2006. Condition: Good. 2nd. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP95418227

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Kasper, Hans & van Helsdingen, Piet & Gabbott, Mark

Published by John Wiley & Sons (2006)

ISBN 10: 0470091169 ISBN 13: 9780470091166

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About this Item: John Wiley & Sons, 2006. Paperback. Condition: Good. Sent within 24 hours. Expedited UK delivery available. Second edition. Seller Inventory # BBI2177327

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Hans Kasper; Piet van Helsdingen; Mark Gabbott

Published by Wiley (2006)

ISBN 10: 0470091169 ISBN 13: 9780470091166

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About this Item: Wiley, 2006. Paperback. Condition: Used: Good. Seller Inventory # SONG0470091169

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Hans Kasper, Piet Van Helsdingen, Mark Gabbott

Published by John Wiley and Sons Ltd, United Kingdom (2006)

ISBN 10: 0470091169 ISBN 13: 9780470091166

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About this Item: John Wiley and Sons Ltd, United Kingdom, 2006. Paperback. Condition: New. 2nd Edition. Language: English . Brand New Book. In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value conceptNew coverage of electronic servicesMany Service Practice boxes, featuring examples from all of the worldEnd of chapter review questions and practical assignmentsFull length cases at the end of the book with accompanying exercises This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels. -Professor Graham Hooley, Aston Business School An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader. -Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers. -Steve Oakes, University of Liverpool This is a must for students, teachers and practitioners in services marketing. -Kjell Gronhaug, Norwegian School of Economics and Business Administration This is an academically rigorous text with a strong European focus - excellent. -Jill Brown, Portsmouth Business School Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice. -Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientationthe integration of business-to-business servicesthe overarching HRM perspective andthe refined didactic approach not self-evident in other service management textbooks What a service for the reader! -Bernd Gunter, Heinrich-Heine Universitat, Dusseldorf. Seller Inventory # AAH9780470091166

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Hans Kasper, Piet Van Helsdingen, Mark Gabbott

Published by John Wiley and Sons Ltd, United Kingdom (2006)

ISBN 10: 0470091169 ISBN 13: 9780470091166

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From: Book Depository International (London, United Kingdom)

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About this Item: John Wiley and Sons Ltd, United Kingdom, 2006. Paperback. Condition: New. 2nd Edition. Language: English . Brand New Book. In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value conceptNew coverage of electronic servicesMany Service Practice boxes, featuring examples from all of the worldEnd of chapter review questions and practical assignmentsFull length cases at the end of the book with accompanying exercises This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels. -Professor Graham Hooley, Aston Business School An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader. -Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers. -Steve Oakes, University of Liverpool This is a must for students, teachers and practitioners in services marketing. -Kjell Gronhaug, Norwegian School of Economics and Business Administration This is an academically rigorous text with a strong European focus - excellent. -Jill Brown, Portsmouth Business School Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice. -Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientationthe integration of business-to-business servicesthe overarching HRM perspective andthe refined didactic approach not self-evident in other service management textbooks What a service for the reader! -Bernd Gunter, Heinrich-Heine Universitat, Dusseldorf. Seller Inventory # AAH9780470091166

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Hans Kasper, Piet van Helsdingen, Mark Gabbott

Published by Wiley 2006-04-13, Chichester (2006)

ISBN 10: 0470091169 ISBN 13: 9780470091166

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From: Blackwell's (Oxford, OX, United Kingdom)

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About this Item: Wiley 2006-04-13, Chichester, 2006. paperback. Condition: New. Seller Inventory # 9780470091166

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Hans Kasper/ Piet van Helsdingen/ Mark Gabbott

Published by John Wiley & Sons Inc (2006)

ISBN 10: 0470091169 ISBN 13: 9780470091166

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: John Wiley & Sons Inc, 2006. Paperback. Condition: Brand New. 2nd edition. 554 pages. 10.25x8.00x1.25 inches. In Stock. Seller Inventory # __0470091169

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Hans Kasper, Piet van Helsdingen, Mark Gabbott

Published by Wiley (2006)

ISBN 10: 0470091169 ISBN 13: 9780470091166

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Wiley, 2006. Paperback. Condition: New. 2. Seller Inventory # DADAX0470091169

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Hans Kasper; Piet van Helsdingen; Mark Gabbott

Published by Wiley (2006)

ISBN 10: 0470091169 ISBN 13: 9780470091166

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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Wiley, 2006. Paperback. Condition: New. book. Seller Inventory # M0470091169

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Kasper, Hans; van Helsdingen, Piet; Gabbott, Mark

Published by Wiley

ISBN 10: 0470091169 ISBN 13: 9780470091166

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From: Russell Books (Victoria, BC, Canada)

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About this Item: Wiley. PAPERBACK. Condition: New. 0470091169 Special order direct from the distributor. Seller Inventory # ING9780470091166

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Results (1 - 12) of 12