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Kotler, Neil G.; Kotler, Philip; Kotler, Wendy I.

Published by Jossey-Bass

ISBN 10: 0787996912 ISBN 13: 9780787996918

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From: glenthebookseller (Montgomery, IL, U.S.A.)

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Item Description: Jossey-Bass. Hardcover. Book Condition: Good. 0787996912 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bookseller Inventory # Z0787996912Z3

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Kotler, Neil G., Kotler, Philip, Kotler, Wendy I.

Published by Jossey-Bass

ISBN 10: 0787996912 ISBN 13: 9780787996918

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From: Davis Memorial Goodwill Industries (Washington, DC, U.S.A.)

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Item Description: Jossey-Bass. Book Condition: Acceptable. A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include considerable notes in pen or highlighter. This item was a donation to Goodwill of Greater Washington. Thanks for your order from Goodwill of Greater Washington. Bookseller Inventory # F-02-09358

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Kotler, Wendy I., Kotler, Philip, Kotler, Neil G.

Published by Jossey-Bass (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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Item Description: Jossey-Bass, 2008. Hardcover. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0000933259

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Kotler, Wendy I., Kotler, Philip, Kotler, Neil G.

Published by Jossey-Bass (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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Item Description: Jossey-Bass, 2008. Hardcover. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0001267800

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Museum Marketing and Strategy: Designing Missions, Building: Kotler, Neil G.;

Kotler, Neil G.; Kotler, Philip; Kotler, Wendy I.

Published by San Francisco, CA, USA: Jossey-Bass (Wiley) (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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Item Description: San Francisco, CA, USA: Jossey-Bass (Wiley), 2008. Hardcover. Book Condition: Near Fine. A lightly used book with no apparent markings inside. Bookseller Inventory # DS-TB-B-9780787996918

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Neil G. Kotler; Philip Kotler; Wendy I. Kotler

Published by Jossey-Bass (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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Item Description: Jossey-Bass, 2008. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0787996912

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Neil G. Kotler; Philip Kotler; Wendy I. Kotler

Published by Jossey-Bass (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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Item Description: Jossey-Bass, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # M0787996912

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Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Published by John Wiley Sons Inc, United States (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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Item Description: John Wiley Sons Inc, United States, 2008. Hardback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum s offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing s value* Achieve financial stability* Develop a consumer-centered museum. Bookseller Inventory # AAH9780787996918

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Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Published by John Wiley Sons Inc, United States (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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Item Description: John Wiley Sons Inc, United States, 2008. Hardback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum s offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing s value* Achieve financial stability* Develop a consumer-centered museum. Bookseller Inventory # AAH9780787996918

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Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Published by Wiley 2008-08-22, San Francisco, Calif. :|Chichester (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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From: Blackwell's (Oxford, OX, United Kingdom)

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Item Description: Wiley 2008-08-22, San Francisco, Calif. :|Chichester, 2008. hardback. Book Condition: New. Bookseller Inventory # 9780787996918

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Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Published by John Wiley & Sons Inc

ISBN 10: 0787996912 ISBN 13: 9780787996918

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From: THE SAINT BOOKSTORE (Southport, United Kingdom)

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Item Description: John Wiley & Sons Inc. Hardback. Book Condition: new. BRAND NEW, Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources (2nd Revised edition), Neil G. Kotler, Philip Kotler, Wendy I. Kotler, This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum's offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing's value* Achieve financial stability* Develop a consumer-centered museum. Bookseller Inventory # B9780787996918

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Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Published by Jossey-Bass (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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Item Description: Jossey-Bass, 2008. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0787996912

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Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Published by John Wiley Sons Inc, United States (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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From: Book Depository hard to find (London, United Kingdom)

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Item Description: John Wiley Sons Inc, United States, 2008. Hardback. Book Condition: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum s offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing s value* Achieve financial stability* Develop a consumer-centered museum. Bookseller Inventory # BZV9780787996918

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Kotler, Neil G., Kotler, Philip, Kotler, Wendy I.

Published by Jossey-Bass (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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Item Description: Jossey-Bass, 2008. Book Condition: New. 2008. 2nd Edition. Hardcover. * This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies. Num Pages: 544 pages, Illustrations. BIC Classification: GM; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 188 x 33. Weight in Grams: 986. . . . . . . Bookseller Inventory # V9780787996918

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Kotler, Neil G., Kotler, Philip, Kotler, Wendy I.

Published by Jossey-Bass

ISBN 10: 0787996912 ISBN 13: 9780787996918

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From: Kennys Bookstore (Olney, MD, U.S.A.)

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Item Description: Jossey-Bass. Book Condition: New. 2008. 2nd Edition. Hardcover. * This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies. Num Pages: 544 pages, Illustrations. BIC Classification: GM; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 188 x 33. Weight in Grams: 986. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780787996918

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Neil G. Kotler; Philip Kotler; Wendy I. Kotler

Published by John Wiley & Sons (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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From: Ria Christie Collections (Uxbridge, United Kingdom)

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Item Description: John Wiley & Sons, 2008. Book Condition: New. book. Bookseller Inventory # ria9780787996918_rkm

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Neil G. Kotler; Philip Kotler; Wendy I. Kotler

Published by Jossey-Bass Inc.,U.S. (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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Item Description: Jossey-Bass Inc.,U.S., 2008. Book Condition: New. Bookseller Inventory # EH9780787996918

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Kotler, Neil G., Kotler, Philip, Kotler, Wendy I.

Published by Jossey-Bass (2008)

ISBN 10: 0787996912 ISBN 13: 9780787996918

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Item Description: Jossey-Bass, 2008. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9780787996918-1

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