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Kotler, Philip, Kartajaya, Hermawan, Hooi, Den Huan, Liu, Sandra

Published by Pearson Education Canada (2002)

ISBN 10: 0130465445 ISBN 13: 9780130465443

Used First Edition

Quantity Available: 1

From: Better World Books Ltd (Dunfermline, United Kingdom)

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About this Item: Pearson Education Canada, 2002. Condition: Very Good. 1st Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP97656791

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Kotler, Philip; Kartajaya, Hermawan; Hooi, Den Huan

Published by World Scientific Publishing Co

ISBN 10: 9813201967 ISBN 13: 9789813201965

Used PAPERBACK

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From: Borgasorus Books, Inc (Wright City, MO, U.S.A.)

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About this Item: World Scientific Publishing Co. PAPERBACK. Condition: Fair. 9813201967 PLEASE READ! No CD Included. Access code may be previously used. Heavy wear, wrinkling, creasing or tears on cover and spine.Heavy writing and highlighting. Cover has used book stickers or residue. Marker on cover or bottom edge of book. Book may have additional damage or defects not listed above. Seller Inventory # 9813201967-4

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Philip Kotler; Hermawan Kartajaya; Den Huan Hooi

Published by McGraw-Hill Education (Asia)

ISBN 10: 0071254056 ISBN 13: 9780071254052

Used Hardcover

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From: ThriftBooks - Squared (Dallas, TX, U.S.A.)

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About this Item: McGraw-Hill Education (Asia). Hardcover. Condition: Very Good. Ex-Library Book - will contain Library Markings. Nice condition with minor indications of previous handling. Seller Inventory # G0071254056I4N10

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Den Huan Hooi, Hermawan Kartajaya, Philip Kotler

Published by McGraw-Hill Education (Asia) (2006)

ISBN 10: 0071254056 ISBN 13: 9780071254052

Used Hardcover

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From: Open Books (Chicago, IL, U.S.A.)

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About this Item: McGraw-Hill Education (Asia), 2006. Hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Seller Inventory # mon0000290992

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International Edition
International Edition

Kotler, Philip; Kartajaya, Hermawan; Hooi, Den Huan

Published by World Scientific Publishing Co

ISBN 10: 9813201967 ISBN 13: 9789813201965

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From: Ben's Book Shop (Wilmington, DE, U.S.A.)

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About this Item: World Scientific Publishing Co. PAPERBACK. Condition: New. 9813201967 Paperback. Book Condition: New. This is an International Edition. Brand new. Seller Inventory # INDMKT-9789813201965

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Kotler, Philip; Kartajaya, Hermawan; Hooi, Den Huan

Published by McGraw-Hill Professional (2008)

ISBN 10: 0071254056 ISBN 13: 9780071254052

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From: Harry Righton (Evesham, United Kingdom)

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About this Item: McGraw-Hill Professional, 2008. Hardcover. Condition: Good +. Dust Jacket Condition: Very Good. some biro underlining to first quarter of book. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 901512

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International Edition
International Edition

Philip Kotler, Hermawan Kartajaya, And Den Huan Hooi

ISBN 10: 9813201959 ISBN 13: 9789813201958

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From: firstbookstore (New Delhi, India)

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About this Item: Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AIND-115699

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International Edition
International Edition

Philip Kotler, Hermawan Kartajaya, And Den Huan Hooi

ISBN 10: 9813201959 ISBN 13: 9789813201958

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From: Romtrade Corp. (STERLING HEIGHTS, MI, U.S.A.)

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About this Item: Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Seller Inventory # AUSBNEW-115699

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Philip Kotler, Hermawan Kartajaya, Den Huan Hooi

Published by World Scientific Publishing Co Pte Ltd, Singapore (2017)

ISBN 10: 9813201967 ISBN 13: 9789813201965

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From: Book Depository International (London, United Kingdom)

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About this Item: World Scientific Publishing Co Pte Ltd, Singapore, 2017. Paperback. Condition: New. Language: English . Brand New Book. Asia is the most populated geographical region, with 50 of the world s inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world s fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer - digital and non-digital. Seller Inventory # AAS9789813201965

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Philip Kotler, Hermawan Kartajaya, Den Huan Hooi

Published by World Scientific Publishing Co Pte Ltd, Singapore (2017)

ISBN 10: 9813201967 ISBN 13: 9789813201965

New Paperback

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From: The Book Depository (London, United Kingdom)

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About this Item: World Scientific Publishing Co Pte Ltd, Singapore, 2017. Paperback. Condition: New. Language: English . Brand New Book. Asia is the most populated geographical region, with 50 of the world s inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world s fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer - digital and non-digital. Seller Inventory # AAS9789813201965

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International Edition
International Edition

Philip Kotler, Hermawan Kartajaya & Den Huan Hooi

ISBN 10: 9813201959 ISBN 13: 9789813201958

New

Quantity Available: 2

From: University Bookstore (DELHI, DELHI, India)

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About this Item: Condition: New. This book is Brand NEW Soft cover International edition . ISBN number and cover page may be different but contents identical to the US edition with Black & White printing. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Book is in English language. Seller Inventory # tiger11217-3

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Philip Kotler; Hermawan Kartajaya; Den Huan Hooi

Published by McGraw-Hill Education (Asia) (2006)

ISBN 10: 0071254056 ISBN 13: 9780071254052

Used Hardcover First Edition

Quantity Available: 1

From: GlassFrogBooks (Minden, NV, U.S.A.)

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About this Item: McGraw-Hill Education (Asia), 2006. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0071254056-2-4

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Philip Kotler,Hermawan Kartajaya,Den Huan Hooi

Published by World Scientific Publishing Company 2016-11-05 (2016)

ISBN 10: 9813201967 ISBN 13: 9789813201965

New

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From: Chiron Media (Wallingford, United Kingdom)

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About this Item: World Scientific Publishing Company 2016-11-05, 2016. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-MAR-00051227

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Philip Kotler; Hermawan Kartajaya; Hooi Den Huan

Published by McGraw-Hill Education (Asia) (2014)

ISBN 10: 9814595160 ISBN 13: 9789814595162

New Hardcover

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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: McGraw-Hill Education (Asia), 2014. Hardcover. Condition: New. book. Seller Inventory # M9814595160

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Kotler, Philip/ Kartajaya, Hermawan/ Hooi, Den Huan

Published by World Scientific Pub Co Inc (2016)

ISBN 10: 9813201967 ISBN 13: 9789813201965

New Paperback

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: World Scientific Pub Co Inc, 2016. Paperback. Condition: Brand New. 250 pages. 8.90x6.00x0.80 inches. In Stock. Seller Inventory # z-9813201967

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Kotler, Philip; Kartajaya, Hermawan; Hooi, Den Huan

Published by World Scientific Publishing Co

ISBN 10: 9813201967 ISBN 13: 9789813201965

New PAPERBACK

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From: Russell Books (Victoria, BC, Canada)

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About this Item: World Scientific Publishing Co. PAPERBACK. Condition: New. 9813201967 Special order direct from the distributor. Seller Inventory # ING9789813201965

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Philip Kotler, Hermawan Kartajaya, Den Huan Hooi

Published by McGraw-Hill Education (Asia); 2 edition (November 6, 2014) (2014)

ISBN 10: 9814595160 ISBN 13: 9789814595162

New Hardcover

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From: Supernew USA (Bangkok, ., Thailand)

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About this Item: McGraw-Hill Education (Asia); 2 edition (November 6, 2014), 2014. Hardcover. Condition: New. New, US Edition , 2nd Edition .Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Seller Inventory # 9814595160

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Philip Kotler, Hermawan Kartajaya, Den Huan Hooi

Published by World Scientific Publishing Co Pte Ltd, Singapore (2017)

ISBN 10: 9813201959 ISBN 13: 9789813201958

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About this Item: World Scientific Publishing Co Pte Ltd, Singapore, 2017. Hardback. Condition: New. Language: English . Brand New Book. Asia is the most populated geographical region, with 50 of the world s inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world s fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer - digital and non-digital. Seller Inventory # AAS9789813201958

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Philip Kotler, Hermawan Kartajaya, Den Huan Hooi

Published by World Scientific Publishing Co Pte Ltd, Singapore (2017)

ISBN 10: 9813201959 ISBN 13: 9789813201958

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About this Item: World Scientific Publishing Co Pte Ltd, Singapore, 2017. Hardback. Condition: New. Language: English . Brand New Book. Asia is the most populated geographical region, with 50 of the world s inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world s fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer - digital and non-digital. Seller Inventory # AAS9789813201958

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Kotler, Philip/ Kartajaya, Hermawan/ Hooi, Den Huan

Published by World Scientific Pub Co Inc (2017)

ISBN 10: 9813201959 ISBN 13: 9789813201958

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: World Scientific Pub Co Inc, 2017. Hardcover. Condition: Brand New. 250 pages. 9.25x6.25x1.00 inches. In Stock. Seller Inventory # z-9813201959

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Philip Kotler, Hermawan Kartajaya, Den Huan Hooi

Published by World Scientific Publishing Co Pte Ltd 2016-11-05 (2016)

ISBN 10: 9813201959 ISBN 13: 9789813201958

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From: Chiron Media (Wallingford, United Kingdom)

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About this Item: World Scientific Publishing Co Pte Ltd 2016-11-05, 2016. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-MAR-00036796

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Kotler, Philip; Kartajaya, Hermawan; Hooi, Den Huan

Published by World Scientific Publishing Co

ISBN 10: 9813201959 ISBN 13: 9789813201958

New Hardcover

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From: Russell Books (Victoria, BC, Canada)

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About this Item: World Scientific Publishing Co. Hardcover. Condition: New. 9813201959 Special order direct from the distributor. Seller Inventory # ING9789813201958

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Philip Kotler, Hermawan Kartajaya, Den Huan Hooi

Published by McGraw-Hill Education (Asia) (2006)

ISBN 10: 0071254056 ISBN 13: 9780071254052

New Hardcover

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: McGraw-Hill Education (Asia), 2006. Hardcover. Condition: New. Seller Inventory # DADAX0071254056

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