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Kruti Shah

Published by Shroff Publishers Distributors Pvt Ltd, India (2013)

ISBN 10: 9351101649 ISBN 13: 9789351101642

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About this Item: Shroff Publishers Distributors Pvt Ltd, India, 2013. Paperback. Condition: New. Language: N/A. Brand New Book. Seller Inventory # AMO9789351101642

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Kruti Mehta and Himanshi Shah

Published by Cyberwit.net

ISBN 10: 8182534496 ISBN 13: 9788182534490

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About this Item: Cyberwit.net. Condition: New. Paperback. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 8182534496

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Kruti Shah

Published by Shroff Publishers Distributors Pvt Ltd, India (2013)

ISBN 10: 9351101649 ISBN 13: 9789351101642

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About this Item: Shroff Publishers Distributors Pvt Ltd, India, 2013. Paperback. Condition: New. Language: N/A. Brand New Book. Seller Inventory # AMO9789351101642

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Kruti Mehta and Himanshi Shah

Published by Cyberwit.net (2013)

ISBN 10: 8182534496 ISBN 13: 9788182534490

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About this Item: Cyberwit.net, 2013. Condition: New. book. Seller Inventory # M8182534496

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International Edition
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Kruti Shah

ISBN 10: 9351101649 ISBN 13: 9789351101642

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About this Item: Condition: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Seller Inventory # UBS09584

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Kruti Shah

Published by Tata McGraw Hill Education (2014)

ISBN 10: 1259026051 ISBN 13: 9781259026058

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About this Item: Tata McGraw Hill Education, 2014. Softcover. Condition: New. First edition. Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces readers to the concept of integrated marketing communications, and its major tools, techniques and media, with a special focus on advertising. Salient Features ? Coverage of all major communication tools including new age media such as the Internet, social media, and mobile communication ? Inclusion of latest trends and research in communication such as TAM surveys, MIB regulations, and ASCI decisions ? Exclusive sections on ?Creative execution in advertising? and ?Presentation skills? ? Indian orientation with numerous practical examples and case studies encompassing several industries and products ? Practical and hands-on approach, without compromising on theoretical or managerial aspects ? Rich pedagogical features such as summaries, exercises, critical thinking questions, integrated case study, instructors? website, etc. Contents: Part I: Understanding Integrated Marketing Communication Chapter 1: An Introduction to Integrated Marketing Communications Chapter 2: IMC as an Integral Part of Marketing Part II: The IMC Programme Situational Analysis Chapter 3: Understanding Consumer Behaviour Chapter 4: Understanding the Communications Process Chapter 5: The World of Marketing Communication Agencies Part III: Advertising Chapter 6: Advertising Research and Strategy Chapter 7: Finding the Big Idea Chapter 8: Creative Execution in Advertising Chapter 9: Creative Execution and Design in Print Chapter 10: Creative Execution in Broadcast Media Part IV: Other Promotion Tools Chapter 11: Sales Promotion Chapter 12: Direct Marketing Chapter 13: Public Relations and Publicity Chapter 14: Communication in the New Age: Online and Mobile Media Part V: Media Planning and Strategy Chapter 15: Print and Support Media Chapter 16: Broadcast Media Chapter 17: Developing the Media Plan Part VI: Budgets, Objectives and Evaluation Chapter 18: Promotion Objectives and Budget Determination Chapter 19: Measuring IMC Performance Chapter 20: The Legal and Ethical Environments of Promotions Printed Pages: 725. Seller Inventory # 77122

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Kruti Shah

Published by Tata McGraw Hill Education (2014)

ISBN 10: 1259026051 ISBN 13: 9781259026058

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Tata McGraw Hill Education, 2014. Softcover. Condition: New. First edition. Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces readers to the concept of integrated marketing communications, and its major tools, techniques and media, with a special focus on advertising. Salient Features • Coverage of all major communication tools including new age media such as the Internet, social media, and mobile communication • Inclusion of latest trends and research in communication such as TAM surveys, MIB regulations, and ASCI decisions • Exclusive sections on ‘Creative execution in advertising’ and ‘Presentation skills’ • Indian orientation with numerous practical examples and case studies encompassing several industries and products • Practical and hands-on approach, without compromising on theoretical or managerial aspects • Rich pedagogical features such as summaries, exercises, critical thinking questions, integrated case study, instructors’ website, etc. Contents: Part I: Understanding Integrated Marketing Communication Chapter 1: An Introduction to Integrated Marketing Communications Chapter 2: IMC as an Integral Part of Marketing Part II: The IMC Programme Situational Analysis Chapter 3: Understanding Consumer Behaviour Chapter 4: Understanding the Communications Process Chapter 5: The World of Marketing Communication Agencies Part III: Advertising Chapter 6: Advertising Research and Strategy Chapter 7: Finding the Big Idea Chapter 8: Creative Execution in Advertising Chapter 9: Creative Execution and Design in Print Chapter 10: Creative Execution in Broadcast Media Part IV: Other Promotion Tools Chapter 11: Sales Promotion Chapter 12: Direct Marketing Chapter 13: Public Relations and Publicity Chapter 14: Communication in the New Age: Online and Mobile Media Part V: Media Planning and Strategy Chapter 15: Print and Support Media Chapter 16: Broadcast Media Chapter 17: Developing the Media Plan Part VI: Budgets, Objectives and Evaluation Chapter 18: Promotion Objectives and Budget Determination Chapter 19: Measuring IMC Performance Chapter 20: The Legal and Ethical Environments of Promotions Printed Pages: 725. Seller Inventory # 77122

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Alan D?Souza,Kruti Shah

Published by Tata McGraw-Hill Education Pvt. Ltd. (2008)

ISBN 10: 0070080313 ISBN 13: 9780070080317

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About this Item: Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Condition: New. First edition. The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects Table of contents PART 1: UNDERSTANDING INTEGRATED MARKETING COMMUNICATIONS Chapter 1. An Introduction to Integrated Marketing Communications Chapter 2. IMC as an Integral Part of Marketing Strategy PART 2: THE IMC PROGRAM SITUATIONAL ANALYSIS Chapter 3. Understanding Consumer Behavior Chapter 4. Understanding the Communications Process Chapter 5. Structure of the Advertising & Promotions World PART 3: ADVERTISING Chapter 6. Advertising Research Chapter 7. Advertising Strategy Chapter 8. Finding the Big Idea Chapter 9. Creative Execution in Advertising Chapter 10. Creative Execution and Design in Print Chapter 11. Creative Execution on Radio Chapter 12. Creative Execution on Television Chapter 13. Creative Execution Online PART 4: OTHER PROMOTION TOOLS Chapter 14. Sales Promotion Chapter 15. Direct Marketing Chapter 16. Public Relations, Publicity and Corporate Advertising Chapter 17. Unconventional Promotional Media (includes mobile advertising) PART 5: MEDIA PLANNING AND STRATEGY Chapter 18. Print Media Chapter 19. Broadcast Media Chapter 20. Support Media Chapter 21. Developing the Media Plan Chapter 22. Promotion Objectives and Budget Determination Chapter 23. Monitoring, Evaluation and Controlling Promotions Chapter 24. The Legal, Ethical and Economic Environments of Promotions APPENDIX Appendix 1: Presenting Advertising Ideas Appendix 2: Landing the Coveted Ad Job Printed Pages: 1017. Seller Inventory # 24113

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Alan D’Souza,Kruti Shah

Published by Tata McGraw-Hill Education Pvt. Ltd. (2008)

ISBN 10: 0070080313 ISBN 13: 9780070080317

New Softcover First Edition

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Condition: New. First edition. The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects Table of contents PART 1: UNDERSTANDING INTEGRATED MARKETING COMMUNICATIONS Chapter 1. An Introduction to Integrated Marketing Communications Chapter 2. IMC as an Integral Part of Marketing Strategy PART 2: THE IMC PROGRAM SITUATIONAL ANALYSIS Chapter 3. Understanding Consumer Behavior Chapter 4. Understanding the Communications Process Chapter 5. Structure of the Advertising & Promotions World PART 3: ADVERTISING Chapter 6. Advertising Research Chapter 7. Advertising Strategy Chapter 8. Finding the Big Idea Chapter 9. Creative Execution in Advertising Chapter 10. Creative Execution and Design in Print Chapter 11. Creative Execution on Radio Chapter 12. Creative Execution on Television Chapter 13. Creative Execution Online PART 4: OTHER PROMOTION TOOLS Chapter 14. Sales Promotion Chapter 15. Direct Marketing Chapter 16. Public Relations, Publicity and Corporate Advertising Chapter 17. Unconventional Promotional Media (includes mobile advertising) PART 5: MEDIA PLANNING AND STRATEGY Chapter 18. Print Media Chapter 19. Broadcast Media Chapter 20. Support Media Chapter 21. Developing the Media Plan Chapter 22. Promotion Objectives and Budget Determination Chapter 23. Monitoring, Evaluation and Controlling Promotions Chapter 24. The Legal, Ethical and Economic Environments of Promotions APPENDIX Appendix 1: Presenting Advertising Ideas Appendix 2: Landing the Coveted Ad Job Printed Pages: 1017. Seller Inventory # 24113

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Kruti Shah,

Published by Shroff Publishers & Distributors Pvt Ltd 2013-07-01 (2013)

ISBN 10: 9351101649 ISBN 13: 9789351101642

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From: Blackwell's (Oxford, OX, United Kingdom)

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About this Item: Shroff Publishers & Distributors Pvt Ltd 2013-07-01, 2013. hardback. Condition: New. Seller Inventory # 9789351101642

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Kruti Shah

Published by Tata McGraw Hill Education (2014)

New Softcover First Edition

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: Tata McGraw Hill Education, 2014. Softcover. Condition: New. First edition. Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces readers to the concept of integrated marketing communications, and its major tools, techniques and media, with a special focus on advertising. Salient Features • Coverage of all major communication tools including new age media such as the Internet, social media, and mobile communication • Inclusion of latest trends and research in communication such as TAM surveys, MIB regulations, and ASCI decisions • Exclusive sections on ‘Creative execution in advertising’ and ‘Presentation skills’ • Indian orientation with numerous practical examples and case studies encompassing several industries and products • Practical and hands-on approach, without compromising on theoretical or managerial aspects • Rich pedagogical features such as summaries, exercises, critical thinking questions, integrated case study, instructors’ website, etc. Contents: Part I: Understanding Integrated Marketing Communication Chapter 1: An Introduction to Integrated Marketing Communications Chapter 2: IMC as an Integral Part of Marketing Part II: The IMC Programme Situational Analysis Chapter 3: Understanding Consumer Behaviour Chapter 4: Understanding the Communications Process Chapter 5: The World of Marketing Communication Agencies Part III: Advertising Chapter 6: Advertising Research and Strategy Chapter 7: Finding the Big Idea Chapter 8: Creative Execution in Advertising Chapter 9: Creative Execution and Design in Print Chapter 10: Creative Execution in Broadcast Media Part IV: Other Promotion Tools Chapter 11: Sales Promotion Chapter 12: Direct Marketing Chapter 13: Public Relations and Publicity Chapter 14: Communication in the New Age: Online and Mobile Media Part V: Media Planning and Strategy Chapter 15: Print and Support Media Chapter 16: Broadcast Media Chapter 17: Developing the Media Plan Part VI: Budgets, Objectives and Evaluation Chapter 18: Promotion Objectives and Budget Determination Chapter 19: Measuring IMC Performance Chapter 20: The Legal and Ethical Environments of Promotions Printed Pages: 725. Seller Inventory # 77122

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Alan D’Souza,Kruti Shah

Published by Tata McGraw-Hill Education Pvt. Ltd. (2008)

New Softcover First Edition

Quantity Available: > 20

From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Condition: New. First edition. The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects Table of contents PART 1: UNDERSTANDING INTEGRATED MARKETING COMMUNICATIONS Chapter 1. An Introduction to Integrated Marketing Communications Chapter 2. IMC as an Integral Part of Marketing Strategy PART 2: THE IMC PROGRAM SITUATIONAL ANALYSIS Chapter 3. Understanding Consumer Behavior Chapter 4. Understanding the Communications Process Chapter 5. Structure of the Advertising & Promotions World PART 3: ADVERTISING Chapter 6. Advertising Research Chapter 7. Advertising Strategy Chapter 8. Finding the Big Idea Chapter 9. Creative Execution in Advertising Chapter 10. Creative Execution and Design in Print Chapter 11. Creative Execution on Radio Chapter 12. Creative Execution on Television Chapter 13. Creative Execution Online PART 4: OTHER PROMOTION TOOLS Chapter 14. Sales Promotion Chapter 15. Direct Marketing Chapter 16. Public Relations, Publicity and Corporate Advertising Chapter 17. Unconventional Promotional Media (includes mobile advertising) PART 5: MEDIA PLANNING AND STRATEGY Chapter 18. Print Media Chapter 19. Broadcast Media Chapter 20. Support Media Chapter 21. Developing the Media Plan Chapter 22. Promotion Objectives and Budget Determination Chapter 23. Monitoring, Evaluation and Controlling Promotions Chapter 24. The Legal, Ethical and Economic Environments of Promotions APPENDIX Appendix 1: Presenting Advertising Ideas Appendix 2: Landing the Coveted Ad Job Printed Pages: 1017. Seller Inventory # 24113

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Results (1 - 12) of 12