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Rajiv Lal, Rajiv Lal, John Quelch, V Kasturi Rangan

Published by McGraw-Hill/Irwin (2005)

ISBN 10: 0072967625 ISBN 13: 9780072967623

Used First Edition

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From: Better World Books (Mishawaka, IN, U.S.A.)

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Item Description: McGraw-Hill/Irwin, 2005. Book Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP2512994

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Rajiv Lal, Rajiv Lal, John Quelch, V Kasturi Rangan

Published by McGraw-Hill/Irwin (2005)

ISBN 10: 0072967625 ISBN 13: 9780072967623

Used First Edition

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From: Better World Books (Mishawaka, IN, U.S.A.)

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Item Description: McGraw-Hill/Irwin, 2005. Book Condition: Very Good. 1st Edition. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP2705048

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V. Kasturi Rangan; John A. Quelch; Rajiv Lal

Published by McGraw-Hill Higher Education

ISBN 10: 0072967625 ISBN 13: 9780072967623

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From: ThriftBooks - Yankee Clipper (Windsor Locks, CT, U.S.A.)

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Item Description: McGraw-Hill Higher Education. Hardcover. Book Condition: Fair. Bookseller Inventory # G0072967625I5N00

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Rajiv Lal, Rajiv Lal, John Quelch, V Kasturi Rangan

Published by McGraw-Hill/Irwin (2005)

ISBN 10: 0072967625 ISBN 13: 9780072967623

Used First Edition

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From: Better World Books: West (Reno, NV, U.S.A.)

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Item Description: McGraw-Hill/Irwin, 2005. Book Condition: Fair. 1st Edition. Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP94361976

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Lal, Rajiv; Quelch, John; Rangan, V Kasturi

Published by McGraw-Hill/Irwin

ISBN 10: 0072967625 ISBN 13: 9780072967623

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From: Borgasorus Books, Inc (Wright City, MO, U.S.A.)

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Item Description: McGraw-Hill/Irwin. Hardcover. Book Condition: Good. 0072967625 PLEASE READ! No CD Included. Access code may be previously used. Moderate dirt wear, wrinkling or creasing on cover or spine. Good binding. Moderate writing and highlighting. Cover has used book stickers or residue. Marker on cover or bottom edge of book. Bookseller Inventory # 0072967625-3

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Lal, Rajiv; Quelch, John; Rangan, V Kasturi

Published by McGraw-Hill/Irwin 2004-04-23 (2004)

ISBN 10: 0072967625 ISBN 13: 9780072967623

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From: The Book Cellar, LLC (Nashua, NH, U.S.A.)

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Item Description: McGraw-Hill/Irwin 2004-04-23, 2004. Hardcover. Book Condition: Very Good. 0072967625 May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0072967625Z2

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Rajiv Lal; John Quelch; V Kasturi Rangan

Published by McGraw-Hill/Irwin (2004)

ISBN 10: 0072967625 ISBN 13: 9780072967623

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Item Description: McGraw-Hill/Irwin, 2004. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0072967625

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International Edition
International Edition

Rajiv Lal, John A. Quelch & V. Kasturi Rangan

ISBN 10: 0072967625 ISBN 13: 9780072967623

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Item Description: Softcover. Book Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBD31447666

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International Edition
International Edition

Rajiv Lal,V. Kasturi Rangan,John A. Quelch

ISBN 10: 0072967625 ISBN 13: 9780072967623

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Item Description: Book Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEADH*##3509

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Lal, Rajiv; Quelch, John; Rangan, V Kasturi

Published by McGraw-Hill/Irwin (2004)

ISBN 10: 0072967625 ISBN 13: 9780072967623

Used Hardcover

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From: BookStore Independent (Memphis, TN, U.S.A.)

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Item Description: McGraw-Hill/Irwin, 2004. Hardcover. Book Condition: Used: Good. Bookseller Inventory # 14685220

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International Edition
International Edition

Rajiv Lal, John A. Quelch & V. Kasturi Rangan

ISBN 10: 0070603952 ISBN 13: 9780070603950

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Item Description: Softcover. Book Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN41447666

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Rajiv Lal, John A Quelch, V Kasturi Rangan

ISBN 10: 0070603952 ISBN 13: 9780070603950

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From: BooksForStudent (West Bloomfield, MI, U.S.A.)

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Item Description: Book Condition: New. Bookseller Inventory # 9780070603950NHS

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International Edition
International Edition

Lal, Rajiv; Quelch, John; Rangan, V Kasturi

Published by McGraw-Hill/Irwin

ISBN 10: 0072967625 ISBN 13: 9780072967623

New Softcover

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From: Sunshine Book Store (Wilmington, DE, U.S.A.)

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Item Description: McGraw-Hill/Irwin. Book Condition: New. 0072967625 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # HU_9780072967623

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John A. Quelch,Rajiv Lal,V. Kasturi Rangan

Published by McGraw Hill Education (2005)

ISBN 10: 0070603952 ISBN 13: 9780070603950

New Softcover First Edition

Quantity Available: > 20

From: BookVistas (New Delhi, DELHI, India)

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Item Description: McGraw Hill Education, 2005. Softcover. Book Condition: New. First edition. This cases essentially a Hardvard case book which offers the best in marketing management cases.An overall `business`otientation of the cases make this book a refreshingly different offering in the area of marketing management. Table of contents PART I : INTRODUTION Chapter 1. Marketing Strategy- An Overview Chapter 2. Callaway Golf Company Chapter 3. Tesco Plc. PART II : CREATING VALUE Chapter 4. Creating value Chapter 5. Freemarkets Online Chapter 6. Xerox:Book-In-Time Chapter 7. Freeport Studio Chapter 8. Omnitel Pronto Italia PART III : CHOOSING CUSTOMERS Chapter 9. Target Market Selection and Product Positioning Chapter 10.Warner-Lambert Treland:Niconil Chapter 11.TiVo Chapter 12.The New Beetle Chapter 13.Aqualisa Quartz:Simply a Beeter Shower Chapter 14.Documentum, Inc. PART IV : COMMUNICATING VALUE 15.Integrated Marketing Communications Chapter 16.Guru.com Chapter 17.Colgate-Palmolive Company: The Precision Toothbrush Chapter 18.Launching the BMW Z3 Roadster Chapter 19.Mountain Dew: Selecting New Creative PART V : GOING TO MARKET Chapter 20.Going to Market Chapter 21.Ring Medical Chapter 22.HP Consumer Priduct Business Organization: Distributing Printers via the Internet Chapter 23.Goodyear:The Aquated Choice Chapter 24.Merrill Lynch:The Integrated Choice Chapter 25.Avon.com PART VI : CAPTURING VALUE Chapter 26.Pricing:A value-Based Approach Chapter 27.Pricing and Market making on the interner Chapter 28.Coca-Cola`s new Vending Machine Pricing to Capture Value, or Not? Chapter 29.Tweeter etc. Chapter 30.DHL Worldwide Express PART VII : BRANDSING Chapter 31.Brans and Branding Chapter 32.Charles Schwab Corp:Introducing a New Brand Chapter 33.Heineken N.V.:Global Branding and Advertising Chapter 34.UNICEF Chapter 35.Steinway & Sons:Buying a Legend(A) PART VIII : MANAGING CUSTOMERS FOR PROFITS Chapter 36.Note on Customer Management Chapter 37.Fabtek(A) Chapter 38.Hunter Business Group: TeamTBA Chapter 39.Harrah,s Entertainment Inc. PART NINE: SUSTAINING VALUE Chapter 40.Sustaining Value Chapter 41.Koc. Holding: Arecelik White Goods Chapter 42.KONE: The MonoSpace Launch in Garmany Chapter 43.H-E-B Own Brands Chapter 44.Zucamor S.A.:Global Competition in Argentina Chapter 45.Dell- New Horizones Index Printed Pages: 828. Bookseller Inventory # 21298

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International Edition
International Edition

Rajiv Lal, John A Quelch, V Kasturi Rangan

ISBN 10: 0072967625 ISBN 13: 9780072967623

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From: Unique Bookseller (Delhi, India)

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Item Description: Softcover. Book Condition: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Bookseller Inventory # UBS05806

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International Edition
International Edition

Lal, Rajiv; Quelch, John; Rangan, V Kasturi

Published by McGraw-Hill/Irwin

ISBN 10: 0072967625 ISBN 13: 9780072967623

New Hardcover

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Item Description: McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072967625 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Bookseller Inventory # 0072967625-ABAB

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International Edition
International Edition

Rajiv Lal, John A Quelch, V Kasturi Rangan

ISBN 10: 0072967625 ISBN 13: 9780072967623

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From: firstbookstore (New Delhi, India)

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Item Description: Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-113643

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John A. Quelch,Rajiv Lal,V. Kasturi Rangan

Published by McGraw Hill Education (2005)

ISBN 10: 0070603952 ISBN 13: 9780070603950

New Softcover First Edition

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From: A - Z Books (New Delhi, DELHI, India)

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Item Description: McGraw Hill Education, 2005. Softcover. Book Condition: New. First edition. This cases essentially a Hardvard case book which offers the best in marketing management cases.An overall `business`otientation of the cases make this book a refreshingly different offering in the area of marketing management. Table of contents PART I : INTRODUTION Chapter 1. Marketing Strategy- An Overview Chapter 2. Callaway Golf Company Chapter 3. Tesco Plc. PART II : CREATING VALUE Chapter 4. Creating value Chapter 5. Freemarkets Online Chapter 6. Xerox:Book-In-Time Chapter 7. Freeport Studio Chapter 8. Omnitel Pronto Italia PART III : CHOOSING CUSTOMERS Chapter 9. Target Market Selection and Product Positioning Chapter 10.Warner-Lambert Treland:Niconil Chapter 11.TiVo Chapter 12.The New Beetle Chapter 13.Aqualisa Quartz:Simply a Beeter Shower Chapter 14.Documentum, Inc. PART IV : COMMUNICATING VALUE 15.Integrated Marketing Communications Chapter 16.Guru.com Chapter 17.Colgate-Palmolive Company: The Precision Toothbrush Chapter 18.Launching the BMW Z3 Roadster Chapter 19.Mountain Dew: Selecting New Creative PART V : GOING TO MARKET Chapter 20.Going to Market Chapter 21.Ring Medical Chapter 22.HP Consumer Priduct Business Organization: Distributing Printers via the Internet Chapter 23.Goodyear:The Aquated Choice Chapter 24.Merrill Lynch:The Integrated Choice Chapter 25.Avon.com PART VI : CAPTURING VALUE Chapter 26.Pricing:A value-Based Approach Chapter 27.Pricing and Market making on the interner Chapter 28.Coca-Cola`s new Vending Machine Pricing to Capture Value, or Not? Chapter 29.Tweeter etc. Chapter 30.DHL Worldwide Express PART VII : BRANDSING Chapter 31.Brans and Branding Chapter 32.Charles Schwab Corp:Introducing a New Brand Chapter 33.Heineken N.V.:Global Branding and Advertising Chapter 34.UNICEF Chapter 35.Steinway & Sons:Buying a Legend(A) PART VIII : MANAGING CUSTOMERS FOR PROFITS Chapter 36.Note on Customer Management Chapter 37.Fabtek(A) Chapter 38.Hunter Business Group: TeamTBA Chapter 39.Harrah,s Entertainment Inc. PART NINE: SUSTAINING VALUE Chapter 40.Sustaining Value Chapter 41.Koc. Holding: Arecelik White Goods Chapter 42.KONE: The MonoSpace Launch in Garmany Chapter 43.H-E-B Own Brands Chapter 44.Zucamor S.A.:Global Competition in Argentina Chapter 45.Dell- New Horizones Index Printed Pages: 828. Bookseller Inventory # 21298

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International Edition
International Edition

Rajiv Lal, John A Quelch, V Kasturi Rangan

ISBN 10: 0072967625 ISBN 13: 9780072967623

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Item Description: Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-12713

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International Edition
International Edition

Rajiv Lal, John A Quelch, V Kasturi Rangan

ISBN 10: 0070603952 ISBN 13: 9780070603950

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Item Description: Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-12713

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International Edition
International Edition

Rajiv Lal, John A Quelch, V Kasturi Rangan

ISBN 10: 0072967625 ISBN 13: 9780072967623

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Item Description: Book Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB12713

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International Edition
International Edition

Rajiv Lal, John A Quelch, V Kasturi Rangan

Published by Mc Graw Hill India

ISBN 10: 0070603952 ISBN 13: 9780070603950

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Item Description: Mc Graw Hill India. PAPERBACK. Book Condition: New. 0070603952 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Bookseller Inventory # 0070603952-ABA

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International Edition
International Edition

Rajiv Lal, John A Quelch, V Kasturi Rangan

ISBN 10: 0072967625 ISBN 13: 9780072967623

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Item Description: Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-113643

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International Edition
International Edition

Rajiv Lal, John A Quelch, V Kasturi Rangan

ISBN 10: 0072967625 ISBN 13: 9780072967623

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Item Description: Book Condition: Brand New. New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-12713

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Rajiv Lal, John Quelch, V Kasturi Rangan

Published by McGraw-Hill/Irwin (2004)

ISBN 10: 0072967625 ISBN 13: 9780072967623

New Hardcover

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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Item Description: McGraw-Hill/Irwin, 2004. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0072967625

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International Edition
International Edition

Lal, Rajiv; Quelch, John A.; Rangan, V. Kasturi

ISBN 10: 007124218X ISBN 13: 9780071242189

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Item Description: 2004. Soft cover. Book Condition: New. New, 1st Edition, International Edition . UPS, FedEx, DHL delivery. Takes only 3-5 business days. Bookseller Inventory # 007124218x

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International Edition
International Edition

Rajiv Lal, John A. Quelch, V. Kasturi Rangan

Published by McGraw-Hill Higher Education

ISBN 10: 0072967625 ISBN 13: 9780072967623

New Soft cover

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Item Description: McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, 1st Edition, International Edition . UPS, FedEx, DHL delivery. Takes only 3-5 business days. Bookseller Inventory # 0072967625

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International Edition
International Edition

Lal, Rajiv; Quelch, John A.; Rangan, V.Kasturi

Published by McGraw Hill Higher Education

ISBN 10: 007124218X ISBN 13: 9780071242189

New PAPERBACK

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From: Easy Textbook (Kuala Lumpur, Malaysia)

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Item Description: McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 007124218X Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003076

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Lal, Rajiv; Quelch, John A.; Rangan, V.Kasturi

Published by McGraw Hill Higher Education

ISBN 10: 007124218X ISBN 13: 9780071242189

Used Paperback

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From: ThriftBooks - Silver Arch (St Louis, MO, U.S.A.)

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Item Description: McGraw Hill Higher Education. Paperback. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G007124218XI3N00

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