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Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Harish Kapoor, Henry Klaise, Richard Appleby

Published by Nelson College Indigenous (2010)

ISBN 10: 0176502521 ISBN 13: 9780176502522

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From: Better World Books (Mishawaka, IN, U.S.A.)

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Item Description: Nelson College Indigenous, 2010. Book Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP14114969

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Lamb, Charles W., Hair, Joe F., McDaniel, Carl

Published by South-Western College Pub (1998)

ISBN 10: 0538879262 ISBN 13: 9780538879262

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From: Better World Books: West (Reno, NV, U.S.A.)

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Item Description: South-Western College Pub, 1998. Book Condition: Very Good. 1st Edition. Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP86600837

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Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Harish Kapoor, Henry Klaise, Richard Appleby

Published by Nelson College Indigenous (2010)

ISBN 10: 0176502521 ISBN 13: 9780176502522

Used First Edition

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From: Better World Books: West (Reno, NV, U.S.A.)

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Item Description: Nelson College Indigenous, 2010. Book Condition: Very Good. 1st Edition. Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP88897701

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Lamb, Charles W., Hair, Joe F., McDaniel, Carl

Published by South-Western College Pub (1998)

ISBN 10: 0538879262 ISBN 13: 9780538879262

Used First Edition

Quantity Available: 1

From: Better World Books: West (Reno, NV, U.S.A.)

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Item Description: South-Western College Pub, 1998. Book Condition: Good. 1st Edition. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP90514077

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Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Harish Kapoor, Henry Klaise, Richard Appleby

Published by Nelson College Indigenous (2010)

ISBN 10: 0176502521 ISBN 13: 9780176502522

Used First Edition

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

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Item Description: Nelson College Indigenous, 2010. Book Condition: Very Good. 1st Edition. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP21154349

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Lamb, Charles W., Jr.; Hair, Joseph F., Jr.; McDaniel, Carl, Jr.

Published by South-Western College Publishing/Thomson (1998)

ISBN 10: 0538879262 ISBN 13: 9780538879262

Used Paperback First Edition

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From: George Cross Books (Lexington, MA, U.S.A.)

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Item Description: South-Western College Publishing/Thomson, 1998. Paperback. First edition. Very Good/Wraps (9197) First edition. Some folded pages. No marks or highlights. . 502. Bookseller Inventory # 9197

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Charles W.; Hair, Joseph F.; McDaniel, Carl Lamb

Published by Thomson South-Western (2008)

ISBN 10: 0324548095 ISBN 13: 9780324548099

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Item Description: Thomson South-Western, 2008. Book Condition: Very Good. 1st Edition. Instructor's Edition. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP3094147

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Charles W.; Hair, Joseph F.; McDaniel, Carl Lamb

Published by Thomson South-Western (2008)

ISBN 10: 0324548095 ISBN 13: 9780324548099

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Item Description: Thomson South-Western, 2008. Book Condition: Good. 1st Edition. Instructor's Edition. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP7566688

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Charles W.; Hair, Joseph F.; McDaniel, Carl Lamb

Published by Thomson South-Western (2008)

ISBN 10: 0324548095 ISBN 13: 9780324548099

Used First Edition

Quantity Available: 2

From: Better World Books (Mishawaka, IN, U.S.A.)

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Item Description: Thomson South-Western, 2008. Book Condition: Very Good. 1st Edition. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP9276312

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Charles W. Lamb; Joe F. Hair; Carl McDaniel

Published by South-Western College Pub (1998)

ISBN 10: 0538879262 ISBN 13: 9780538879262

New Hardcover First Edition

Quantity Available: 1

From: Irish Booksellers (Rumford, ME, U.S.A.)

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Item Description: South-Western College Pub, 1998. Hardcover. Book Condition: New. book. Bookseller Inventory # M0538879262

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International Edition
International Edition

Charles W. Lamb, Joe F. Hair, Carl McDaniel & Dheeraj Sharma

ISBN 10: 813151708X ISBN 13: 9788131517086

New Softcover First Edition

Quantity Available: > 20

From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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Item Description: Softcover. Book Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN are same but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN41473984

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Dr. Dheeraj Sharma,Hair,Lamb,McDaniel

Published by Cengage Learning India (2012)

ISBN 10: 813151708X ISBN 13: 9788131517086

New Softcover First Edition

Quantity Available: > 20

From: BookVistas (New Delhi, DELHI, India)

Bookseller Rating: 4-star rating

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Item Description: Cengage Learning India, 2012. Softcover. Book Condition: New. First edition. 4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach?creating an innovative teaching and learning solution built around today?s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide. MKTG, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features. Tables of Contents:- Chapter 1 An overview of Marketing Chapter 2 Strategic Planning for Competitive Advantage Chapter 3 Ethics and Social Responsibility Chapter 4 The marketing Environment Chapter 5 Developing a Global Vision Case 1: Aviva life Insurance Company India Ltd. Chapter 6 Consumer Decision Making Chapter 7 Business marketing Chapter 8 Segmenting and Targeting Markets Chapter 9 Decision Support Systems and Marketing Research Case 2: Makemytripcom (A) Chapter 10 Product Concepts Chapter 11 Developing and Managing Products Case 3: A-One Starch Products Limited (A) Chapter 14 Supply Chain Management Case 4: Crossword?Customer Relationship Management Chapter 17 Advertising and Public Relations Case 5: Jasmine?A Case Study Chapter 19 Pricing Concepts Chapter 12 Services and Nonprofit Organization Marketing Chapter 13 Marketing Channels Chapter 15 Retailing Chapter 16 Integrated Marketing Communications Chapter 18 Sales Promotion and Personal Selling Chapter 20 Setting the Right Price Case 6: Modernization of Fair Price Shops: A Case of Gujarat Chapter 21 Customer Relationship Management (CRM) Chapter 22 Social Media and Marketing Chapter 23 Bottom of the Pyramid Case 7: Allegiance Corporation Bank: Restructuring Private Banking Endnotes Index Printed Pages: 688. Bookseller Inventory # 72429

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Dr. Dheeraj Sharma,Hair,Lamb,McDaniel

Published by Cengage Learning India (2012)

ISBN 10: 813151708X ISBN 13: 9788131517086

New Softcover First Edition

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From: A - Z Books (New Delhi, DELHI, India)

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Item Description: Cengage Learning India, 2012. Softcover. Book Condition: New. First edition. 4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approachâ"creating an innovative teaching and learning solution built around todayâs learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide. MKTG, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features. Tables of Contents:- Chapter 1 An overview of Marketing Chapter 2 Strategic Planning for Competitive Advantage Chapter 3 Ethics and Social Responsibility Chapter 4 The marketing Environment Chapter 5 Developing a Global Vision Case 1: Aviva life Insurance Company India Ltd. Chapter 6 Consumer Decision Making Chapter 7 Business marketing Chapter 8 Segmenting and Targeting Markets Chapter 9 Decision Support Systems and Marketing Research Case 2: Makemytripcom (A) Chapter 10 Product Concepts Chapter 11 Developing and Managing Products Case 3: A-One Starch Products Limited (A) Chapter 14 Supply Chain Management Case 4: Crosswordâ"Customer Relationship Management Chapter 17 Advertising and Public Relations Case 5: Jasmineâ"A Case Study Chapter 19 Pricing Concepts Chapter 12 Services and Nonprofit Organization Marketing Chapter 13 Marketing Channels Chapter 15 Retailing Chapter 16 Integrated Marketing Communications Chapter 18 Sales Promotion and Personal Selling Chapter 20 Setting the Right Price Case 6: Modernization of Fair Price Shops: A Case of Gujarat Chapter 21 Customer Relationship Management (CRM) Chapter 22 Social Media and Marketing Chapter 23 Bottom of the Pyramid Case 7: Allegiance Corporation Bank: Restructuring Private Banking Endnotes Index Printed Pages: 688. Bookseller Inventory # 72429

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International Edition
International Edition

Charles W. Lamb, Joe F. Hair, Carl McDaniel & Dheeraj Sharma

ISBN 10: 813152034X ISBN 13: 9788131520345

New Softcover First Edition

Quantity Available: > 20

From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

Bookseller Rating: 5-star rating

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Item Description: Softcover. Book Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN are same but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN41565307

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Carl McDaniel,Charles W. Lamb,Dheeraj Sharma,Joe F. Hair

Published by Cengage Learning India (2016)

ISBN 10: 813152034X ISBN 13: 9788131520345

New Softcover First Edition

Quantity Available: > 20

From: BookVistas (New Delhi, DELHI, India)

Bookseller Rating: 4-star rating

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Item Description: Cengage Learning India, 2016. Softcover. Book Condition: New. First edition. PART 1 Chapter 1 An overview of Marketing Chapter 2 Strategic Planning for Competitive Advantage Chapter 3 Ethics and Social Responsibility Chapter 4 The marketing Environment Chapter 5 Developing a Global Vision Case 1: Aviva life Insurance Company India Ltd. PART 2 Chapter 6 Consumer Decision Making Chapter 7 Business marketing Chapter 8 Segmenting and Targeting Markets Chapter 9 Decision Support Systems and Marketing Research Case 2: Makemytripcom (A) PART 3 Chapter 10 Product Concepts Chapter 11 Developing and Managing Products Chapter 12 Services and Nonprofit Organization Marketing Case 3: A-One Starch Products Limited (A) PART 4 Chapter 13 Marketing Channels Chapter 14 Supply Chain Management Chapter 15 Retailing Case 4: Crossword?Customer Relationship Management PART 5 Chapter 16 Integrated Marketing Communications Chapter 17 Advertising and Public Relations Chapter 18 Sales Promotion and Personal Selling Case 5: Jasmine?A Case Study PART 6 Chapter 19 Pricing Concepts Chapter 20 Setting the Right Price Case 6: Modernization of Fair Price Shops: A Case of Gujarat PART 7 Chapter 21 Customer Relationship Management (CRM) Chapter 22 Social Media and Marketing Chapter 23 Bottom of the Pyramid Case 7: Allegiance Corporation Bank: Restructuring Private Banking PART 8 Endnotes Index Printed Pages: 694. Bookseller Inventory # 108465

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Carl McDaniel,Charles W. Lamb,Dheeraj Sharma,Joe F. Hair

Published by Cengage Learning India (2016)

ISBN 10: 813152034X ISBN 13: 9788131520345

New Softcover First Edition

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

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Item Description: Cengage Learning India, 2016. Softcover. Book Condition: New. First edition. PART 1 Chapter 1 An overview of Marketing Chapter 2 Strategic Planning for Competitive Advantage Chapter 3 Ethics and Social Responsibility Chapter 4 The marketing Environment Chapter 5 Developing a Global Vision Case 1: Aviva life Insurance Company India Ltd. PART 2 Chapter 6 Consumer Decision Making Chapter 7 Business marketing Chapter 8 Segmenting and Targeting Markets Chapter 9 Decision Support Systems and Marketing Research Case 2: Makemytripcom (A) PART 3 Chapter 10 Product Concepts Chapter 11 Developing and Managing Products Chapter 12 Services and Nonprofit Organization Marketing Case 3: A-One Starch Products Limited (A) PART 4 Chapter 13 Marketing Channels Chapter 14 Supply Chain Management Chapter 15 Retailing Case 4: Crosswordâ"Customer Relationship Management PART 5 Chapter 16 Integrated Marketing Communications Chapter 17 Advertising and Public Relations Chapter 18 Sales Promotion and Personal Selling Case 5: Jasmineâ"A Case Study PART 6 Chapter 19 Pricing Concepts Chapter 20 Setting the Right Price Case 6: Modernization of Fair Price Shops: A Case of Gujarat PART 7 Chapter 21 Customer Relationship Management (CRM) Chapter 22 Social Media and Marketing Chapter 23 Bottom of the Pyramid Case 7: Allegiance Corporation Bank: Restructuring Private Banking PART 8 Endnotes Index Printed Pages: 694. Bookseller Inventory # 108465

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Carl McDaniel; Charles W. Lamb; Joe F. Hair

Published by South-Western College Pub (2017)

ISBN 10: 130563182X ISBN 13: 9781305631823

Used Soft cover First Edition

Quantity Available: 1

From: Best Value for You (Thousand Oaks, CA, U.S.A.)

Bookseller Rating: 5-star rating

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Item Description: South-Western College Pub, 2017. Soft cover. Book Condition: As New. 10th Edition. Text is in excellent condition , new book, shelf wear only,.INSTRUCTOR DESK COPY, NO ACCESS CODE, all books shipped daily via USPS with tracking info emailed to you upon shipment. Bookseller Inventory # 004582

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Results (1 - 17) of 17