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Cheskin, Louis

Published by Liveright Pub. Corp

Used Hardcover

Quantity Available: 1

From: ThriftBooks - Blue Cloud (Phoenix, AZ, U.S.A.)

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About this Item: Liveright Pub. Corp. Hardcover. Condition: Fair. Ex-Library Book - will contain Library Markings. Dust Cover Missing. Seller Inventory # GB0007DF3RAI5N11

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Louis Cheskin

Published by Quadrangle Books, Chicago

Used Hardcover

Quantity Available: 1

From: OwlsBooks (Toledo, OH, U.S.A.)

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About this Item: Quadrangle Books, Chicago. Hardcover. Condition: POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included. Seller Inventory # 2538107537

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Louis Cheskin

Published by Liveright Pub. Corp

Used Hardcover

Quantity Available: 1

From: Free Shipping Books (Toledo, OH, U.S.A.)

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About this Item: Liveright Pub. Corp. Hardcover. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2808053562

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Cheskin, Louis

Published by Bobbs-Merrill, Indianapolis (1964)

Used Hardcover

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: Bobbs-Merrill, Indianapolis, 1964. hardcover. Condition: Fair. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Seller Inventory # GRP92939501

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Cheskin, Louis

Published by Macmillan, New York (1954)

Used Hardcover

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: Macmillan, New York, 1954. hardcover. Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP29370435

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Cheskin, Louis.

New Softcover

Quantity Available: > 20

From: Gyan Books Pvt. Ltd. (Delhi, India)

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About this Item: 2016. Softcover. Condition: New. 200 Lang: - English, Pages 200, Print on Demand. Reprinted in 2016 with the help of original edition published long back. This book is Printed in black & white, sewing binding for longer life with Matt laminated multi-Colour Soft Cover {HARDCOVER EDITION IS ALSO AVAILABLE}, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Any type of Customisation is possible). Hope you will like it and give your comments and suggestions. Language: English. Seller Inventory # PB1111006032537

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Louis Cheskin,

ISBN 10: 9333474668 ISBN 13: 9789333474665

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From: Gyan Books Pvt. Ltd. (Delhi, India)

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About this Item: 2015. Softcover. Condition: New. 247 {Size: 14 x 22 cms} Lang: - English, Pages 247, Print on Demand. Reprinted in 2015 with the help of original edition published long back [1957]. This book is Printed in black & white, sewing binding for longer life with Matt laminated multi-Colour Soft Cover {HARDCOVER EDITION IS ALSO AVAILABLE}, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Any type of Customisation is possible). Hope you will like it and give your comments and suggestions. Language: English. Seller Inventory # PB1111003434762

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Cheskin, Louis.

New Hardcover

Quantity Available: > 20

From: Gyan Books Pvt. Ltd. (Delhi, India)

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About this Item: 2016. Hardcover. Condition: New. 200 Lang: - English, Pages 200, Print on Demand. Reprinted in 2016 with the help of original edition published long back. This book is Printed in black & white, Hardcover, sewing binding for longer life with Matt laminated multi-Colour Dust Cover, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Any type of Customisation is possible). Hope you will like it and give your comments and suggestions. Language: English. Seller Inventory # 1111006032537

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LOUIS CHESKIN

New Softcover

Quantity Available: > 20

From: Gyan Books Pvt. Ltd. (Delhi, India)

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About this Item: Softcover. Condition: New. 396 Lang: - English, Pages 396, Print on Demand. Reprinted in 2016 with the help of original edition published long back[1947]. This book is Printed in black & white, sewing binding for longer life with Matt laminated multi-Colour Soft Cover {HARDCOVER EDITION IS ALSO AVAILABLE}, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Any type of Customisation is possible). Hope you will like it and give your comments and suggestions. Language: English. Seller Inventory # PB1111004153863

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Louis Cheskin,

ISBN 10: 9333689273 ISBN 13: 9789333689274

New Hardcover

Quantity Available: > 20

From: Gyan Books Pvt. Ltd. (Delhi, India)

Seller Rating: 5-star rating

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Price: US$ 13.84
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About this Item: 2015. Hardcover. Condition: New. 247 {Size: 15 x 23 cms} Lang: - English, Pages 247, Print on Demand. Reprinted in 2015 with the help of original edition published long back [1957]. This book is Printed in black & white, Hardcover, sewing binding for longer life with Matt laminated multi-Colour Dust Cover, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Any type of Customisation is possible). Hope you will like it and give your comments and suggestions. Language: English. Seller Inventory # 1111003434762

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LOUIS CHESKIN

New Hardcover

Quantity Available: > 20

From: Gyan Books Pvt. Ltd. (Delhi, India)

Seller Rating: 5-star rating

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Price: US$ 14.75
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About this Item: 2016. Hardcover. Condition: New. 396 Lang: - English, Pages 396, Print on Demand. Reprinted in 2016 with the help of original edition published long back[1947]. This book is Printed in black & white, Hardcover, sewing binding for longer life with Matt laminated multi-Colour Dust Cover, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Any type of Customisation is possible). Hope you will like it and give your comments and suggestions. Language: English. Seller Inventory # 1111004153863

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Cheskin, Louis

Published by Forgotten Books 10/27/2017 (2017)

ISBN 10: 1527840840 ISBN 13: 9781527840843

New Paperback or Softback

Quantity Available: 10

From: BargainBookStores (Grand Rapids, MI, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Forgotten Books 10/27/2017, 2017. Paperback or Softback. Condition: New. How to Predict What People Will Buy (Classic Reprint). Book. Seller Inventory # BBS-9781527840843

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Cheskin, Louis

Published by Forgotten Books (2018)

ISBN 10: 1527840840 ISBN 13: 9781527840843

New Paperback

Quantity Available: > 20

From: Murray Media (North Miami Beach, FL, U.S.A.)

Seller Rating: 4-star rating

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Price: US$ 15.28
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About this Item: Forgotten Books, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 1527840840

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Louis Cheskin

Published by Forgotten Books (2017)

ISBN 10: 1527840840 ISBN 13: 9781527840843

New Paperback

Quantity Available: 10

From: Book Depository International (London, United Kingdom)

Seller Rating: 5-star rating

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Price: US$ 17.35
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About this Item: Forgotten Books, 2017. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Excerpt from How to Predict What People Will Buy People will buy is first of all a most practical handbook in the use of tested techniques in marketing, advertising and selling. Just as importantly, it is an illuminating chronicle of certain revolutionary develop ments that have taken place in the last dozen years in the field of marketing research. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. Seller Inventory # AAV9781527840843

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Cheskin, Louis, 1907-

Published by ReInk Books (2017)

New Softcover

Quantity Available: 10

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About this Item: ReInk Books, 2017. Softcover. Condition: NEW. Reprinted from edition. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this reprint is from very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. This paperback book is SEWN, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of paperback binding. It can also be open wide. The pages will not fall out and will be around for a lot longer than normal paperbacks. This print on demand book is printed on high quality acid-free paper. Seller Inventory # 151821734

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Cheskin, Louis; Introduction By Elizabeth Wells Robertson

Published by A. Kroch & Sons Publ. (1940)

Used

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

Seller Rating: 5-star rating

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About this Item: A. Kroch & Sons Publ., 1940. Condition: Fair. Former Library book. Shows definite wear, and perhaps considerable marking on inside. 1st, Date Same on Title & Copyright Page. Seller Inventory # GRP94899367

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Cheskin, Louis, 1907-

Published by ReInk Books (2017)

New Softcover

Quantity Available: 10

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About this Item: ReInk Books, 2017. Softcover. Condition: NEW. Reprinted from 1963 edition. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this reprint is from very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. This paperback book is SEWN, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of paperback binding. It can also be open wide. The pages will not fall out and will be around for a lot longer than normal paperbacks. This print on demand book is printed on high quality acid-free paper. Original publisher: Quadrangle Books [1963]. Seller Inventory # 155009692

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Cheskin, Louis

ISBN 10: 1632460343 ISBN 13: 9781632460349

New

Quantity Available: 5

From: GreatBookPrices (Columbia, MD, U.S.A.)

Seller Rating: 4-star rating

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Price: US$ 16.22
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About this Item: Condition: New. Seller Inventory # 25741758-n

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Louis Cheskin

Published by Ig Publishing, United States (2017)

ISBN 10: 1632460343 ISBN 13: 9781632460349

New Paperback

Quantity Available: 1

From: Book Depository International (London, United Kingdom)

Seller Rating: 5-star rating

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About this Item: Ig Publishing, United States, 2017. Paperback. Condition: New. Language: English . Brand New Book. Published in 1951, Louis Cheskin s groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin s philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings. Among some of Cheskin s noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of margarine from white to yellow The development of the Marlboro Man and Marlboro packaging from what was previously considered a women s cigarette Uncovering the preference of American consumers for circles over triangles on packaging Predicting the flop of the Edsel automobile The market research underlying the introduction of the Ford Mustang and the Lincoln Continental. Seller Inventory # AAU9781632460349

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Cheskin, Louis

Published by Liveright Pub. Corp, New York (1957)

Used Hardcover First Edition

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

Seller Rating: 5-star rating

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Price: US$ 18.91
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About this Item: Liveright Pub. Corp, New York, 1957. hardcover. Condition: Fair. First Edition. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Seller Inventory # GRP93586635

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Cheskin, Louis

Published by Liveright Pub. Corp, New York (1957)

Used Hardcover First Edition

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

Seller Rating: 5-star rating

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Price: US$ 19.06
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About this Item: Liveright Pub. Corp, New York, 1957. hardcover. Condition: Good. First Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP79012422

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Louis Cheskin

Published by Ig Publishing, United States (2017)

ISBN 10: 1632460343 ISBN 13: 9781632460349

New Paperback

Quantity Available: 1

From: The Book Depository (London, United Kingdom)

Seller Rating: 5-star rating

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Price: US$ 19.52
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About this Item: Ig Publishing, United States, 2017. Paperback. Condition: New. Language: English . Brand New Book. Published in 1951, Louis Cheskin s groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin s philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings. Among some of Cheskin s noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of margarine from white to yellow The development of the Marlboro Man and Marlboro packaging from what was previously considered a women s cigarette Uncovering the preference of American consumers for circles over triangles on packaging Predicting the flop of the Edsel automobile The market research underlying the introduction of the Ford Mustang and the Lincoln Continental. Seller Inventory # AAU9781632460349

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Louis Cheskin

Published by Forgotten Books (2017)

ISBN 10: 1527840840 ISBN 13: 9781527840843

New Paperback

Quantity Available: 10

From: The Book Depository (London, United Kingdom)

Seller Rating: 5-star rating

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Price: US$ 19.62
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About this Item: Forgotten Books, 2017. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Seller Inventory # AAV9781527840843

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Cheskin, Louis

Published by Chotard et Associés, Paris (1971)

Used Hardcover

Quantity Available: 1

From: Bertrand Tremblay (Montreal, QC, Canada)

Seller Rating: 4-star rating

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About this Item: Chotard et Associés, Paris, 1971. Cartonné. Condition: Correct. 180 pp., Size: 15.5cmx23.5cm. Ex-Library. Seller Inventory # 028894

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Cheskin, Louis

Published by Chotard et Associés, Paris (1971)

Used Couverture Souple Glacee Illu

Quantity Available: 1

From: Bertrand Tremblay (Montreal, QC, Canada)

Seller Rating: 4-star rating

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About this Item: Chotard et Associés, Paris, 1971. Couverture Souple Glacee Illu. Condition: Tres Bon. 180 pp., Size: 15.5cmx23.5cm. Seller Inventory # 057110

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Louis Cheskin

Published by Forgotten Books (2017)

ISBN 10: 1527840840 ISBN 13: 9781527840843

New Paperback

Quantity Available: 10

From: Book Depository hard to find (London, United Kingdom)

Seller Rating: 5-star rating

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Price: US$ 22.60
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About this Item: Forgotten Books, 2017. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Excerpt from How to Predict What People Will Buy People will buy is first of all a most practical handbook in the use of tested techniques in marketing, advertising and selling. Just as importantly, it is an illuminating chronicle of certain revolutionary develop ments that have taken place in the last dozen years in the field of marketing research. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. Seller Inventory # LIE9781527840843

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Cheskin, Louis

Published by Liveright Pub. Corp

Used Hardcover

Quantity Available: 1

From: Hawking Books (Lake Arrowhead, CA, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Liveright Pub. Corp. Hardcover. Condition: Fair. B0007DQNWY Repaired with book tape. Acceptable Condition. Five star seller - Buy with confidence!. Seller Inventory # ZB0007DQNWYZ4

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Cheskin, Louis; Introduction By Elizabeth Wells Robertson

Published by A. Kroch & Sons Publ., Chicago (1940)

Used Hardcover First Edition

Quantity Available: 1

From: Dorothy Meyer - Bookseller (Batavia, IL, U.S.A.)

Seller Rating: 5-star rating

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Price: US$ 18.00
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About this Item: A. Kroch & Sons Publ., Chicago, 1940. Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st, Date Same on Title & Copyright Page. NOT a book club, remainder or an ex library book. Prior owner information top of front endpaper. Clean interior pages. Dust jacket has 1/2" tears with peeling on edges, no chips, price is not clipped. Seller Inventory # 086529

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Cheskin, Louis

Published by Liveright Pub. Corp., New York (1947)

Used Hardcover

Quantity Available: 1

From: Better World Books: West (Reno, NV, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Liveright Pub. Corp., New York, 1947. hardcover. Condition: Fair. Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Seller Inventory # GRP95435601

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Cheskin, Louis

Published by Forgotten Books (2017)

ISBN 10: 1527840840 ISBN 13: 9781527840843

New Paperback

Quantity Available: 10

From: Ria Christie Collections (Uxbridge, United Kingdom)

Seller Rating: 5-star rating

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Price: US$ 19.63
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About this Item: Forgotten Books, 2017. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9781527840843_lsuk

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Results (1 - 30) of 119