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Cheskin, Louis

Published by Liveright Pub. Corp, New York (1957)

Used
Hardcover
First Edition

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From: Better World Books (Mishawaka, IN, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Liveright Pub. Corp, New York, 1957. hardcover. Condition: Fair. First Edition. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Seller Inventory # GRP93586635

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Cheskin, Louis

Published by Liveright Pub. Corp, New York (1957)

Used
Hardcover
First Edition

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Liveright Pub. Corp, New York, 1957. hardcover. Condition: Good. First Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP79012422

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Cheskin, Louis

Published by Liveright, New York (1947)

Used
Hardcover
First Edition

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From: Carl Blomgren Fine Books ABAA (Petaluma, CA, U.S.A.)

Seller Rating: 5-star rating

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Price: US$ 50.00
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About this Item: Liveright, New York, 1947. Hardcover. Condition: Very Good. Dust Jacket Condition: very good. First edition. A guide to using color in everyday life, business, and the arts. Contains color plates. Clothbound in green with magenta design and title on front cover and spine. Dust jacket unclipped in book jacket cover. Book plate for Robert Leins on front endpaper. Some discoloration to book jacket. Wear to dust jacket especially along all edges. Dust jacket slightly chipped at head and tail of spine and at corners. 8vo, 333pgs. Seller Inventory # 1191

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Cheskin, Louis

Published by Liveright, New York (1959)

Used
Hardcover
First Edition

Quantity Available: 1

From: Hyde Brothers, Booksellers (Fort Wayne, IN, U.S.A.)

Seller Rating: 4-star rating

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Price: US$ 125.00
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About this Item: Liveright, New York, 1959. Hardcover. Condition: Good+. Dust Jacket Condition: Good+. First Edition. Red cloth binding rubbed at extremities; spine head abraded; boards a slightly scuffed; some inked underlining & margin notation; bottom corner of rear free endpaper bent; leaf edges & hinge joints along paste-downs foxed/smudged, else a tight & sturdy copy. Dj rubbed/abraded at extremities; edges significantly chipped; surface foxed/smudged; 2" abrasion to front panel, jacket now protected in clear cover. ; B&w charts; intro by Howard D. Hadley.; 8vo; 319 pages. Seller Inventory # 47578

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Cheskin, Louis

Published by The Macmillan Company, New York (1954)

Used
Hardcover
First Edition

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From: Plain Tales Books (Arlington Hts, IL, U.S.A.)

Seller Rating: 5-star rating

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Price: US$ 126.00
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About this Item: The Macmillan Company, New York, 1954. Hardcover. Condition: Near Fine. First Edition. Illustrated with color and black & white color code charts. Previous owner's neat signature on flyleaf. Page edges lightly darkened with age. Interior is clean and unmarked. A great copy. Seller Inventory # 019575

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How to Predict What People Will Buy: Louis Cheskin

Louis Cheskin

Published by Liveright Publishing Corp., New York (1957)

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Hardcover
First Edition

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From: curtis paul books, inc. (Northridge, CA, U.S.A.)

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Price: US$ 139.99
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About this Item: Liveright Publishing Corp., New York, 1957. Hardcover. Condition: Very Good-. Dust Jacket Condition: Good. First Edition. Corners bumped. Edges rubbed. Front hinge slightly loose. ; First edition. Not price-clipped. ; 8vo 8" - 9" tall. Seller Inventory # 15642

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Louis Cheskin

Published by Bobbs Merrill (1964)

Used
Hardcover
First Edition

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From: My Book Heaven (Alameda, CA, U.S.A.)

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About this Item: Bobbs Merrill, 1964. First edition. Near Fine book in a Very Good dust jacket. Seller Inventory # 028072

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Cheskin, Louis

Published by Liveright Publishing, New York (1959)

Used
Hardcover
First Edition

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From: Summerhill Books (Toronto, ON, Canada)

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About this Item: Liveright Publishing, New York, 1959. Hard Cover. Condition: Very Good. No Jacket. First Edition. 8vo. 319 pp., frontis b/w cartoon illustration, numerous tables, appendix, index. Red cloth with gilt titles on green panels, green top edge. A marketing classic on motivation and consumer behavior. Neatly written gift inscription ffep, name on dedication page in same hand, interior otherwise clean and unmarked. Binding firm. Boards show mark at head of spine, softening to head of spine; lower back corner slightly bumped. Seller Inventory # 002091

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Why People Buy: Motivation Research and Its: cheskin, louis

cheskin, louis

Published by Liveright Pub. Corp.

Used
Hardcover
First Edition

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From: ThriftBooks - Second City (Aurora, IL, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Liveright Pub. Corp. Hardcover. Condition: Good. Dust jacket in good condition. First edition. Shelf and handling wear to cover and binding, with general signs of previous use. Some light wear on dust jacket. Front page torn out of book. All pages are otherwise intact and free of marks. Binding is sound. This classic advertising text comes to you wrapped in protective mylar to ensure enjoyment for many years to come. Secure packaging for safe delivery. Seller Inventory # 516927711

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Cheskin, Louis

Published by Liveright Publishing Corporation; (1951), NY (1951)

Used
Hardcover
First Edition

Quantity Available: 1

From: Tulsa Books (Tulsa, OK, U.S.A.)

Seller Rating: 5-star rating

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Price: US$ 175.00
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About this Item: Liveright Publishing Corporation; (1951), NY, 1951. Hard Cover. First Edition. Very good+ in a very good dust jacket. Small owner stamp behind front flap of jacket. Green cloth with red and gilt; a tight and square copy. The price clipped jacket has edgewear and rubbing, with a little chipping at spine ends and corners, slightly affecting spine lettering. "The modern commercial color handbook" has 16 pages of example ads in color, and appendix, and an index; 164 pages. An early advertising reference, nicely preserved. Seller Inventory # 022304

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Cheskin, Louis; with an introduction by Van Allen Bradley

Published by Liveright (1957), New York (1957)

Used
Hardcover
First Edition

Quantity Available: 1

From: Renaissance Books (Dunedin, New Zealand)

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About this Item: Liveright (1957), New York, 1957. Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good-. First Edition. Ink number and annotation to front endpaper. Dust wrapper is price clipped. Some small 1/4" tears to margins of dust wrapper. Moderate rubbing to margins of dust wrapper. Some staining along edge of rear flap of dust wrapper. Dust wrapper protected in archival mylar cover. ; 241 pages. Blue-green boards with red panels and gilt lettering on spine and front board. Page dimensions: 211 x 137mm. Top page edges dyed red. Contents: Introduction; Four Pillars of Successful Marketing; Origins of Unconscious Level Testing; Twelve Years of Unconscious Level Testing; Redesign through Testing; The Meaning of Color; Questions and Answers about Motivation Research; How to Predict Packaging Success; The Importance of Color on Industrial Packages; Why You Must Test Your Package Design; The Inside Story about the Little Elves; Now They're "Psychoanalyzing" Advertising; Give Your Packages "Appetite Appeal"; Does Color get the Consideration it Deserves as a Marketing Tool?; Package Appraisal Sans Personal Opinion; Are Wrong Colors Wrecking Your Package?; Color Plays an Important Role; A Primer for selecting Colors with Sales Appeal; Color Effectiveness Can be Measured; Indirect Approach to Market Reactions; Right Color Combinations may lead to Success in Business and Romance; Index. ; 8vo. Seller Inventory # 12774

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Cheskin, Louis

Published by Liveright, New York (1957)

Used
Hardcover
First Edition

Quantity Available: 1

From: RareNonFiction, IOBA (Ladysmith, BC, Canada)

Seller Rating: 5-star rating

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About this Item: Liveright, New York, 1957. Hardcover. Condition: Good. Dust Jacket Condition: Fair. First Edition. 241 pages. Index. "Reveals the formulas and step-by-step case histories of packages, trademarks and ads of national and regional brands and how they were pre-tested to assure success. Learn how the amazing science of Motivation Research can help you in your business to write your own success story." - from dust jacket. Author was director of the Color Research Institute. Former owner's ink stamps upon front free endpaper else unmarked. Average wear. Sound working copy. Dust jacket now preserved in glossy new archival-grade Brodart cover. Seller Inventory # 311A9580

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Cheskin, Louis

Published by The Bobb-Merrill Company Inc., USA (1964)

Used
Hardcover
First Edition

Quantity Available: 1

From: RareNonFiction, IOBA (Ladysmith, BC, Canada)

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About this Item: The Bobb-Merrill Company Inc., USA, 1964. Hardcover. Condition: Good. First Edition. 320 pages. Index. Intended ". primarily to point out a correlation between business and government practices, to show how the behavioral sciences and objective research can be used to solve national and international problems, as well as business problems, and pinpoint problem-solving procedures, as opposed to subjectively motivated actions in the psychosocial and socioeconomic realms." - from page 11. Average wear. Binding intact. Prior owner's name inside front cover otherwise unmarked. A sound working copy. Seller Inventory # 311G0191

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Cheskin, Louis

Published by Quadrangle, USA (1963)

Used
Hardcover
First Edition

Quantity Available: 1

From: RareNonFiction, IOBA (Ladysmith, BC, Canada)

Seller Rating: 5-star rating

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Price: US$ 499.95
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About this Item: Quadrangle, USA, 1963. Hardcover. Condition: Very Good. Dust Jacket Condition: Good. First Edition. 255 pages. Index. Black and white photographic plates. Cheskin was a renowned marketer with many successes to his name, including the development of the Marlboro man. In this book he "unveils tested techniques which guarantee sales success." - from dust jacket. Book clean and unmarked with light wear. Binding tight. Average wear to dust jacket which is now preserved in glossy new archival-grade Brodart. A quality copy of this classic marketing work. Seller Inventory # 426G1646

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Results (1 - 14) of 14