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Published by Krieger Pub Co, 1988
ISBN 10: 0273028669ISBN 13: 9780273028666
Seller: MusicMagpie, Stockport, United Kingdom
Book
Condition: Very Good. 1711374453. 3/25/2024 1:47:33 PM.
Published by Pitman, 92, 1988
ISBN 10: 0273028669ISBN 13: 9780273028666
Seller: Moraine Books, Vantaa, Finland
Book
Soft Cover. Condition: Very Good. Text in English. 215 pp. Cover edges slightly folded. The air transport industry is in a state of flux. The next decade heralds a period of significant change involving deregulation, mergers and international co-operation between airlines. The need for managers in the industry to keep abreast of strategic management techniques and applications has never been more important. This book outlines a new way of looking at developing and projecting air transport strategies in the new climate of deregulation. By drawing on historical, market and future perspectives the author examines the principles and practice of strategic management as applied to the air transport industry. The book begins with a brief historical summary of early airline development and shows how strategies developed by pioneer airlines are re-emerging in today's industry. It continues with an examination of recent developments, focusing on deregulation in the major air transport markets of the world, particularly in North America and Europe. The author shows how European airlines can take advantage of the lessons learnt from the American experience of deregulation. Lastly the book looks to a future of continuing change in the industry characterized by increased competition, globalization and on-going merger activity. Concepts treated in the text are illustrated throughout by explanatory diagrams, detailed statistics and case studies. Strategic Airline Management will be essential reading for both students and practitioners in the air transport industry - particularly those involved in market and strategy/policy development. It will also interest those in related industries, manufacturers, air transport organizations, stock market analysts and government transport departments.
Published by Krieger Pub Co, 1988
ISBN 10: 0273028669ISBN 13: 9780273028666
Seller: dsmbooks, Liverpool, United Kingdom
Book
paperback. Condition: Good. Good. book.